Reputation management techniques in public relations:
"This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical...
Gespeichert in:
Weitere Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
Schriftenreihe: | Advances in logistics, operations, and management science (ALOMS) book series
Premier reference source |
Schlagworte: | |
Online-Zugang: | DE-573 DE-898 DE-1049 DE-91 DE-20 DE-706 DE-706 DE-1050 DE-83 Volltext |
Zusammenfassung: | "This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"-- |
Beschreibung: | 1 Online-Ressource (xx, 430 Seiten) |
ISBN: | 9781522536208 |
Internformat
MARC
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650 | 4 | |a Communication in management | |
650 | 4 | |a Corporations / Public relations | |
650 | 4 | |a Corporate image | |
700 | 1 | |a Erdemir, Ayşe |d 1984- |4 edt | |
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Datensatz im Suchindex
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---|---|
adam_text | |
any_adam_object | |
author2 | Erdemir, Ayşe 1984- |
author2_role | edt |
author2_variant | a e ae |
author_facet | Erdemir, Ayşe 1984- |
building | Verbundindex |
bvnumber | BV044955326 |
collection | ZDB-1-IGE ZDB-98-IGB |
ctrlnum | (ZDB-1-IGE)00181215 (ZDB-98-IGB)978-1-5225-3620-8 (OCoLC)1037913769 (DE-599)BVBBV044955326 |
dewey-full | 659.2 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2 |
dewey-search | 659.2 |
dewey-sort | 3659.2 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV044955326 |
illustrated | Not Illustrated |
indexdate | 2024-07-20T06:38:18Z |
institution | BVB |
isbn | 9781522536208 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030348013 |
oclc_num | 1037913769 |
open_access_boolean | |
owner | DE-91 DE-BY-TUM DE-573 DE-706 DE-20 DE-1049 DE-898 DE-BY-UBR DE-1050 DE-83 |
owner_facet | DE-91 DE-BY-TUM DE-573 DE-706 DE-20 DE-1049 DE-898 DE-BY-UBR DE-1050 DE-83 |
physical | 1 Online-Ressource (xx, 430 Seiten) |
psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
publishDate | 2018 |
publishDateSearch | 2018 |
publishDateSort | 2018 |
publisher | IGI Global, Disseminator of Knowledge |
record_format | marc |
series2 | Advances in logistics, operations, and management science (ALOMS) book series Premier reference source |
spelling | Reputation management techniques in public relations Ayse Erdemir (Istanbul Commerce University, Turkey) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xx, 430 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in logistics, operations, and management science (ALOMS) book series Premier reference source "This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"-- Communication in management Corporations / Public relations Corporate image Erdemir, Ayşe 1984- edt Erscheint auch als Druck-Ausgabe 978-1-5225-3619-2 Erscheint auch als Druck-Ausgabe 1-5225-3619-1 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3619-2 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Reputation management techniques in public relations Communication in management Corporations / Public relations Corporate image |
title | Reputation management techniques in public relations |
title_auth | Reputation management techniques in public relations |
title_exact_search | Reputation management techniques in public relations |
title_full | Reputation management techniques in public relations Ayse Erdemir (Istanbul Commerce University, Turkey) |
title_fullStr | Reputation management techniques in public relations Ayse Erdemir (Istanbul Commerce University, Turkey) |
title_full_unstemmed | Reputation management techniques in public relations Ayse Erdemir (Istanbul Commerce University, Turkey) |
title_short | Reputation management techniques in public relations |
title_sort | reputation management techniques in public relations |
topic | Communication in management Corporations / Public relations Corporate image |
topic_facet | Communication in management Corporations / Public relations Corporate image |
url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3619-2 |
work_keys_str_mv | AT erdemirayse reputationmanagementtechniquesinpublicrelations |