Exploring the rise of fandom in contemporary consumer culture:
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-706 DE-20 DE-898 DE-83 Volltext |
| Zusammenfassung: | "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- |
| Beschreibung: | 1 Online-Ressource (xxi, 300 Seiten) |
| ISBN: | 9781522532217 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1805079017496248320 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Wang, Cheng Lu |
| author2_role | edt |
| author2_variant | c l w cl clw |
| author_GND | (DE-588)171901819 |
| author_facet | Wang, Cheng Lu |
| building | Verbundindex |
| bvnumber | BV044955249 |
| collection | ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-1-IGE)00179848 (OCoLC)1037929661 (DE-599)BVBBV044955249 |
| dewey-full | 306.3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.3 |
| dewey-search | 306.3 |
| dewey-sort | 3306.3 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | DE-604.BV044955249 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:18Z |
| institution | BVB |
| isbn | 9781522532217 |
| language | English |
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| oclc_num | 1037929661 |
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| physical | 1 Online-Ressource (xxi, 300 Seiten) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Exploring the rise of fandom in contemporary consumer culture Cheng Lu Wang (University of New Haven, USA) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xxi, 300 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- Brand loyalty Consumer behavior Branding (Marketing) Wang, Cheng Lu (DE-588)171901819 edt Erscheint auch als Druck-Ausgabe 978-1-5225-3220-0 Erscheint auch als Druck-Ausgabe 1-5225-3220-X http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3220-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Exploring the rise of fandom in contemporary consumer culture Brand loyalty Consumer behavior Branding (Marketing) |
| title | Exploring the rise of fandom in contemporary consumer culture |
| title_auth | Exploring the rise of fandom in contemporary consumer culture |
| title_exact_search | Exploring the rise of fandom in contemporary consumer culture |
| title_full | Exploring the rise of fandom in contemporary consumer culture Cheng Lu Wang (University of New Haven, USA) |
| title_fullStr | Exploring the rise of fandom in contemporary consumer culture Cheng Lu Wang (University of New Haven, USA) |
| title_full_unstemmed | Exploring the rise of fandom in contemporary consumer culture Cheng Lu Wang (University of New Haven, USA) |
| title_short | Exploring the rise of fandom in contemporary consumer culture |
| title_sort | exploring the rise of fandom in contemporary consumer culture |
| topic | Brand loyalty Consumer behavior Branding (Marketing) |
| topic_facet | Brand loyalty Consumer behavior Branding (Marketing) |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3220-0 |
| work_keys_str_mv | AT wangchenglu exploringtheriseoffandomincontemporaryconsumerculture |