Digital marketing strategies for fashion and luxury brands:
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets ar...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-706 DE-20 DE-898 DE-83 Volltext |
| Zusammenfassung: | "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- |
| Beschreibung: | 1 Online-Ressource (xxiii, 460 Seiten) |
| ISBN: | 9781522526988 |
Internformat
MARC
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| 245 | 1 | 0 | |a Digital marketing strategies for fashion and luxury brands |c Wilson Ozuem (University of Gloucestershire, UK), Yllka Azemi (Indiana University Northwest, USA) |
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| 650 | 4 | |a Fashion merchandising | |
| 650 | 4 | |a Luxury goods / Internet marketing | |
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Datensatz im Suchindex
| _version_ | 1805088102410092544 |
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| adam_text | |
| any_adam_object | |
| author2 | Ozuem, Wilson 1974- Azemi, Yllka 1988- |
| author2_role | edt edt |
| author2_variant | w o wo y a ya |
| author_GND | (DE-588)1071415816 |
| author_facet | Ozuem, Wilson 1974- Azemi, Yllka 1988- |
| building | Verbundindex |
| bvnumber | BV044955239 |
| collection | ZDB-1-IGE ZDB-98-IGB |
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| dewey-full | 746.9/20688 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 746 - Textile arts |
| dewey-raw | 746.9/20688 |
| dewey-search | 746.9/20688 |
| dewey-sort | 3746.9 520688 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte |
| format | Electronic eBook |
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| id | DE-604.BV044955239 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T09:02:41Z |
| institution | BVB |
| isbn | 9781522526988 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347925 |
| oclc_num | 1037908446 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (xxiii, 460 Seiten) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Digital marketing strategies for fashion and luxury brands Wilson Ozuem (University of Gloucestershire, UK), Yllka Azemi (Indiana University Northwest, USA) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xxiii, 460 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- Fashion merchandising Luxury goods / Internet marketing Internet marketing Ozuem, Wilson 1974- (DE-588)1071415816 edt Azemi, Yllka 1988- edt Erscheint auch als Druck-Ausgabe 978-1-5225-2697-1 Erscheint auch als Druck-Ausgabe 1-5225-2697-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Digital marketing strategies for fashion and luxury brands Fashion merchandising Luxury goods / Internet marketing Internet marketing |
| title | Digital marketing strategies for fashion and luxury brands |
| title_auth | Digital marketing strategies for fashion and luxury brands |
| title_exact_search | Digital marketing strategies for fashion and luxury brands |
| title_full | Digital marketing strategies for fashion and luxury brands Wilson Ozuem (University of Gloucestershire, UK), Yllka Azemi (Indiana University Northwest, USA) |
| title_fullStr | Digital marketing strategies for fashion and luxury brands Wilson Ozuem (University of Gloucestershire, UK), Yllka Azemi (Indiana University Northwest, USA) |
| title_full_unstemmed | Digital marketing strategies for fashion and luxury brands Wilson Ozuem (University of Gloucestershire, UK), Yllka Azemi (Indiana University Northwest, USA) |
| title_short | Digital marketing strategies for fashion and luxury brands |
| title_sort | digital marketing strategies for fashion and luxury brands |
| topic | Fashion merchandising Luxury goods / Internet marketing Internet marketing |
| topic_facet | Fashion merchandising Luxury goods / Internet marketing Internet marketing |
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