Driving customer appeal through the use of emotional branding:
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-706 DE-20 DE-898 DE-83 Volltext |
| Zusammenfassung: | "This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"-- |
| Beschreibung: | 1 Online-Ressource (xviii, 366 Seiten) |
| ISBN: | 9781522529224 |
| ISSN: | 2327-5529 |
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| 245 | 1 | 0 | |a Driving customer appeal through the use of emotional branding |c Ruchi Garg (BML Munjal University, India), Ritu Chhikara (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India), Aarti Kataria (Management Development Institute, India) |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:17Z |
| institution | BVB |
| isbn | 9781522529224 |
| issn | 2327-5529 |
| language | English |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Driving customer appeal through the use of emotional branding Ruchi Garg (BML Munjal University, India), Ritu Chhikara (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India), Aarti Kataria (Management Development Institute, India) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xviii, 366 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Premier reference source "This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"-- Branding (Marketing) / Psychological aspects Brand name products / Psychological aspects Product management / Psychological aspects Garg, Ruchi 1985- (DE-588)1152331809 edt Chhikara, Ritu edt Panda, Tapan Kumar (DE-588)1171946953 edt Kataria, Aarti edt Erscheint auch als Druck-Ausgabe 978-1-5225-2921-7 1-5225-2921-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2921-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Driving customer appeal through the use of emotional branding Branding (Marketing) / Psychological aspects Brand name products / Psychological aspects Product management / Psychological aspects |
| title | Driving customer appeal through the use of emotional branding |
| title_auth | Driving customer appeal through the use of emotional branding |
| title_exact_search | Driving customer appeal through the use of emotional branding |
| title_full | Driving customer appeal through the use of emotional branding Ruchi Garg (BML Munjal University, India), Ritu Chhikara (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India), Aarti Kataria (Management Development Institute, India) |
| title_fullStr | Driving customer appeal through the use of emotional branding Ruchi Garg (BML Munjal University, India), Ritu Chhikara (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India), Aarti Kataria (Management Development Institute, India) |
| title_full_unstemmed | Driving customer appeal through the use of emotional branding Ruchi Garg (BML Munjal University, India), Ritu Chhikara (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India), Aarti Kataria (Management Development Institute, India) |
| title_short | Driving customer appeal through the use of emotional branding |
| title_sort | driving customer appeal through the use of emotional branding |
| topic | Branding (Marketing) / Psychological aspects Brand name products / Psychological aspects Product management / Psychological aspects |
| topic_facet | Branding (Marketing) / Psychological aspects Brand name products / Psychological aspects Product management / Psychological aspects |
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