Global entrepreneurship and new venture creation in the sharing economy:

"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as th...

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Bibliographische Detailangaben
Weitere Verfasser: Norhayati Zakaria 1969- (HerausgeberIn), Kaushal, Leena A. 1977- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey PA, USA IGI Global, Disseminator of Knowledge [2018]
Schriftenreihe:Advances in business strategy and competitive advantage (ABSCA) book series
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Schlagworte:
Online-Zugang:DE-1050
DE-573
DE-1049
DE-91
DE-706
DE-20
DE-898
DE-83
Volltext
Zusammenfassung:"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
Beschreibung:1 Online-Ressource (xv, 244 Seiten)
ISBN:9781522528364

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