Building brand equity and consumer trust through radical transparency practices:
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the s...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-706 DE-20 DE-898 DE-83 Volltext |
| Zusammenfassung: | "This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"-- |
| Beschreibung: | 1 Online-Ressource (viii, 392 Seiten) |
| ISBN: | 9781522524182 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1805079016988737536 |
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| adam_text | |
| any_adam_object | |
| author | Veselinova, Elena 1985- Samonikov, Marija Gogova 1984- |
| author_facet | Veselinova, Elena 1985- Samonikov, Marija Gogova 1984- |
| author_role | aut aut |
| author_sort | Veselinova, Elena 1985- |
| author_variant | e v ev m g s mg mgs |
| building | Verbundindex |
| bvnumber | BV044955149 |
| collection | ZDB-1-IGE ZDB-98-IGB |
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| dewey-full | 658.8/27 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044955149 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:17Z |
| institution | BVB |
| isbn | 9781522524182 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347836 |
| oclc_num | 1037927485 |
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| publishDate | 2018 |
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| publisher | IGI Global, Disseminator of Knowledge |
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| spelling | Veselinova, Elena 1985- Verfasser aut Building brand equity and consumer trust through radical transparency practices Elena Veselinova (Goce Delčev University of Štip, Macedonia), Marija Gogova Samonikov (Goce Delčev University of Štip, Macedonia) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (viii, 392 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source "This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"-- Brand name products / Management Product management Branding (Marketing) Samonikov, Marija Gogova 1984- Verfasser aut Erscheint auch als Druck-Ausgabe 978-1-5225-2417-5 Erscheint auch als Druck-Ausgabe 1-5225-2417-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2417-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Veselinova, Elena 1985- Samonikov, Marija Gogova 1984- Building brand equity and consumer trust through radical transparency practices Brand name products / Management Product management Branding (Marketing) |
| title | Building brand equity and consumer trust through radical transparency practices |
| title_auth | Building brand equity and consumer trust through radical transparency practices |
| title_exact_search | Building brand equity and consumer trust through radical transparency practices |
| title_full | Building brand equity and consumer trust through radical transparency practices Elena Veselinova (Goce Delčev University of Štip, Macedonia), Marija Gogova Samonikov (Goce Delčev University of Štip, Macedonia) |
| title_fullStr | Building brand equity and consumer trust through radical transparency practices Elena Veselinova (Goce Delčev University of Štip, Macedonia), Marija Gogova Samonikov (Goce Delčev University of Štip, Macedonia) |
| title_full_unstemmed | Building brand equity and consumer trust through radical transparency practices Elena Veselinova (Goce Delčev University of Štip, Macedonia), Marija Gogova Samonikov (Goce Delčev University of Štip, Macedonia) |
| title_short | Building brand equity and consumer trust through radical transparency practices |
| title_sort | building brand equity and consumer trust through radical transparency practices |
| topic | Brand name products / Management Product management Branding (Marketing) |
| topic_facet | Brand name products / Management Product management Branding (Marketing) |
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