Narrative advertising models and conceptualization in the digital age:
"[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publicat...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2017]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-91 DE-706 DE-20 DE-1049 DE-898 DE-83 Volltext |
| Zusammenfassung: | "[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies" - Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xxii, 360 Seiten) |
| ISBN: | 9781522523741 |
Internformat
MARC
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| 245 | 1 | 0 | |a Narrative advertising models and conceptualization in the digital age |c Recep Yılmaz (Ondokuz Mayis University, Turkey) |
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| 650 | 4 | |a Advertising | |
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Datensatz im Suchindex
| _version_ | 1805079016537849856 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Yılmaz, Recep |
| author2_role | edt |
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| building | Verbundindex |
| bvnumber | BV044955057 |
| collection | ZDB-1-IGE ZDB-98-IGB |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:16Z |
| institution | BVB |
| isbn | 9781522523741 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347745 |
| oclc_num | 986505461 |
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| physical | 1 Online-Ressource (xxii, 360 Seiten) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Narrative advertising models and conceptualization in the digital age Recep Yılmaz (Ondokuz Mayis University, Turkey) Hershey PA, USA IGI Global, Disseminator of Knowledge [2017] © 2017 1 Online-Ressource (xxii, 360 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source "[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies" - Provided by publisher Advertising Narration (Rhetoric) Storytelling in mass media Yılmaz, Recep edt Erscheint auch als Druck-Ausgabe 978-1-5225-2373-4 Erscheint auch als Druck-Ausgabe 1-5225-2373-1 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2373-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Narrative advertising models and conceptualization in the digital age Advertising Narration (Rhetoric) Storytelling in mass media |
| title | Narrative advertising models and conceptualization in the digital age |
| title_auth | Narrative advertising models and conceptualization in the digital age |
| title_exact_search | Narrative advertising models and conceptualization in the digital age |
| title_full | Narrative advertising models and conceptualization in the digital age Recep Yılmaz (Ondokuz Mayis University, Turkey) |
| title_fullStr | Narrative advertising models and conceptualization in the digital age Recep Yılmaz (Ondokuz Mayis University, Turkey) |
| title_full_unstemmed | Narrative advertising models and conceptualization in the digital age Recep Yılmaz (Ondokuz Mayis University, Turkey) |
| title_short | Narrative advertising models and conceptualization in the digital age |
| title_sort | narrative advertising models and conceptualization in the digital age |
| topic | Advertising Narration (Rhetoric) Storytelling in mass media |
| topic_facet | Advertising Narration (Rhetoric) Storytelling in mass media |
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