Socio-economic perspectives on consumer engagement and buying behavior:
"[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology,...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2017]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-91 DE-706 DE-20 DE-1049 DE-898 DE-83 Volltext |
| Zusammenfassung: | "[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior" - Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xx, 420 Seiten) |
| ISBN: | 9781522521402 |
Internformat
MARC
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| 245 | 1 | 0 | |a Socio-economic perspectives on consumer engagement and buying behavior |c Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
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Datensatz im Suchindex
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| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044955051 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-19T00:03:52Z |
| institution | BVB |
| isbn | 9781522521402 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347739 |
| oclc_num | 1002921626 |
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| physical | 1 Online-Ressource (xx, 420 Seiten) |
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| publishDate | 2017 |
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| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) Hershey PA, USA IGI Global, Disseminator of Knowledge [2017] © 2017 1 Online-Ressource (xx, 420 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source "[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior" - Provided by publisher Consumer behavior Customer relations Relationship marketing Kaufmann, Hans Rüdiger 1958- (DE-588)1068897473 edt Mohammad Fateh Ali Khan Panni 1981- (DE-588)1041720777 edt Erscheint auch als Druck-Ausgabe 978-1-5225-2139-6 Erscheint auch als Druck-Ausgabe 1-5225-2139-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2139-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Socio-economic perspectives on consumer engagement and buying behavior Consumer behavior Customer relations Relationship marketing |
| title | Socio-economic perspectives on consumer engagement and buying behavior |
| title_auth | Socio-economic perspectives on consumer engagement and buying behavior |
| title_exact_search | Socio-economic perspectives on consumer engagement and buying behavior |
| title_full | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_fullStr | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_full_unstemmed | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_short | Socio-economic perspectives on consumer engagement and buying behavior |
| title_sort | socio economic perspectives on consumer engagement and buying behavior |
| topic | Consumer behavior Customer relations Relationship marketing |
| topic_facet | Consumer behavior Customer relations Relationship marketing |
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