Promotional strategies and new service opportunities in emerging economies:
"[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an idea...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
IGI Global, Disseminator of Knowledge
[2017]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-91 DE-706 DE-20 DE-1049 DE-898 DE-83 Volltext |
| Zusammenfassung: | "[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry" - Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xxix, 417 Seiten) |
| ISBN: | 9781522522072 |
Internformat
MARC
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| 245 | 1 | 0 | |a Promotional strategies and new service opportunities in emerging economies |c Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton, UK) |
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Datensatz im Suchindex
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|---|---|
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| any_adam_object | |
| author2 | Nadda, Vipin Dadwal, Sumesh Singh 1973- Rahimi, Roya |
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| building | Verbundindex |
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| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044955049 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:16Z |
| institution | BVB |
| isbn | 9781522522072 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347737 |
| oclc_num | 1004812655 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (xxix, 417 Seiten) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Promotional strategies and new service opportunities in emerging economies Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton, UK) Hershey PA IGI Global, Disseminator of Knowledge [2017] © 2017 1 Online-Ressource (xxix, 417 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source "[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry" - Provided by publisher Service industries / Developing countries / Marketing Sales promotion / Developing countries Customer relations / Developing countries / Management Nadda, Vipin edt Dadwal, Sumesh Singh 1973- (DE-588)117704515X edt Rahimi, Roya edt Erscheint auch als Druck-Ausgabe 978-1-5225-2206-5 Erscheint auch als Druck-Ausgabe 1-5225-2206-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Promotional strategies and new service opportunities in emerging economies Service industries / Developing countries / Marketing Sales promotion / Developing countries Customer relations / Developing countries / Management |
| title | Promotional strategies and new service opportunities in emerging economies |
| title_auth | Promotional strategies and new service opportunities in emerging economies |
| title_exact_search | Promotional strategies and new service opportunities in emerging economies |
| title_full | Promotional strategies and new service opportunities in emerging economies Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton, UK) |
| title_fullStr | Promotional strategies and new service opportunities in emerging economies Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton, UK) |
| title_full_unstemmed | Promotional strategies and new service opportunities in emerging economies Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton, UK) |
| title_short | Promotional strategies and new service opportunities in emerging economies |
| title_sort | promotional strategies and new service opportunities in emerging economies |
| topic | Service industries / Developing countries / Marketing Sales promotion / Developing countries Customer relations / Developing countries / Management |
| topic_facet | Service industries / Developing countries / Marketing Sales promotion / Developing countries Customer relations / Developing countries / Management |
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