Handbook of research on strategic alliances and value co-creation in the service industry:

"[This book] is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture the...

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Bibliographic Details
Other Authors: Rozenes, Shai (Editor), Cohen, Yuval (Editor)
Format: Electronic eBook
Language:English
Published: Hershey PA, USA IGI Global, Disseminator of Knowledge [2017]
Series:Advances in hospitality, tourism, and the services industry (AHTSI) book series
Subjects:
Online Access:DE-1050
DE-573
DE-91
DE-706
DE-20
DE-1049
DE-898
DE-83
Volltext
Summary:"[This book] is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry" - Provided by publisher
Physical Description:1 Online-Ressource (xxvii, 507 Seiten)
ISBN:9781522520856

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