Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Bonn
Rheinwerk Verlag
2019
|
| Ausgabe: | 4., aktualisierte und erweiterte Auflage |
| Schriftenreihe: | Rheinwerk Computing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturverzeichnis: Seite 997-1003 Auf dem Einband: "Das ganze Online-Marketing-Wissen in einem Band; Google Ads, Web Analytics, Social Media Marketing; Inkl. Influencer-Marketing und Facebook Ads." |
| Beschreibung: | 1044 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm |
| ISBN: | 9783836262125 3836262126 |
Internformat
MARC
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| 250 | |a 4., aktualisierte und erweiterte Auflage | ||
| 264 | 1 | |a Bonn |b Rheinwerk Verlag |c 2019 | |
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| 653 | |a E-Mail-Marketing | ||
| 653 | |a Mobile Marketing | ||
| 653 | |a Newsletter-Marketing | ||
| 653 | |a Video-Marketing | ||
| 653 | |a SEO | ||
| 653 | |a SEM | ||
| 653 | |a SERPs | ||
| 653 | |a Content-Marketing | ||
| 653 | |a Display-Marketing | ||
| 653 | |a Monetarisierung | ||
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-863_location | 1000 1340 |
| DE-BY-FWS_call_number | 1000/QP 650 D853(4) 1340/QP 650 D853(4) 2000/QP 650 K42(4) |
| DE-BY-FWS_katkey | 709204 |
| DE-BY-FWS_media_number | 083101415128 083101415117 083101415106 083000521475 |
| _version_ | 1806174390226780160 |
| adam_text | Auf einen Blick
1 Der Weg zur erfolgreichen Website............................. 25
2 Content-zielgruppengerechte Inhalte........................... 87
3 Online-PR - Public Relations, Pressearbeit und
Influencer-Marketing im Internet............................. 125
4 Suchmaschinen-eine Einführung................................ 151
5 Suchmaschinenoptimierung (SEO)............................... 195
6 Suchmaschinenwerbung (SEA)................................... 283
7 Usability-benutzerfreundliche Websites....................... 425
8 Conversion-Rate-Optimierung (CRO)............................ 529
9 Testverfahren................................................ 579
10 Web-Analytics................................................ 611
11 Kundenbindung (CRM).......................................... 649
12 Display-Marketing............................................ 677
13 Affiliate-Marketing.......................................... 729
14 E-Mail- und Newsletter-Marketing............................. 747
15 Social Media Marketing....................................... 781
16 Video-Marketing.............................................. 879
17 Crossmedia-Marketing......................................... 915
18 Monetarisierung-Einnahmen mit der Website erzielen........... 943
19 Rückblick und Ausblick....................................... 979
|
| any_adam_object | 1 |
| author | Keßler, Esther Rabsch, Stefan Mandić, Mirko |
| author_GND | (DE-588)1078348766 (DE-588)1172685614 (DE-588)117268491X |
| author_facet | Keßler, Esther Rabsch, Stefan Mandić, Mirko |
| author_role | aut aut aut |
| author_sort | Keßler, Esther |
| author_variant | e k ek s r sr m m mm |
| building | Verbundindex |
| bvnumber | BV044936724 |
| classification_rvk | AP 15978 QP 650 ST 205 ST 252 ST 520 |
| classification_tum | WIR 917f WIR 825f DAT 675f |
| ctrlnum | (OCoLC)1033650190 (DE-599)DNB1156617723 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Informatik Wirtschaftswissenschaften |
| edition | 4., aktualisierte und erweiterte Auflage |
| format | Book |
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| id | DE-604.BV044936724 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T10:48:46Z |
| institution | BVB |
| institution_GND | (DE-588)1081738405 |
| isbn | 9783836262125 3836262126 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030329697 |
| oclc_num | 1033650190 |
| open_access_boolean | |
| owner | DE-M347 DE-91G DE-BY-TUM DE-29T DE-20 DE-860 DE-863 DE-BY-FWS DE-523 DE-1050 DE-92 DE-B768 DE-1049 DE-384 DE-573 DE-1102 DE-Aug4 DE-473 DE-BY-UBG DE-862 DE-BY-FWS DE-355 DE-BY-UBR DE-634 DE-2070s DE-824 DE-1046 DE-898 DE-BY-UBR DE-739 DE-522 |
| owner_facet | DE-M347 DE-91G DE-BY-TUM DE-29T DE-20 DE-860 DE-863 DE-BY-FWS DE-523 DE-1050 DE-92 DE-B768 DE-1049 DE-384 DE-573 DE-1102 DE-Aug4 DE-473 DE-BY-UBG DE-862 DE-BY-FWS DE-355 DE-BY-UBR DE-634 DE-2070s DE-824 DE-1046 DE-898 DE-BY-UBR DE-739 DE-522 |
| physical | 1044 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Rheinwerk Verlag |
| record_format | marc |
| series2 | Rheinwerk Computing |
| spellingShingle | Keßler, Esther Rabsch, Stefan Mandić, Mirko Erfolgreiche Websites SEO, SEM, Online-Marketing, Usability World Wide Web (DE-588)4363898-3 gnd Suchmaschine (DE-588)4423007-2 gnd Website (DE-588)4596172-4 gnd Online-Marketing (DE-588)7706419-7 gnd Suchmaschinenoptimierung (DE-588)1026698669 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Werbestrategie (DE-588)4133682-3 gnd Marketinginstrument (DE-588)4214539-9 gnd Ranking (DE-588)4307945-3 gnd |
| subject_GND | (DE-588)4363898-3 (DE-588)4423007-2 (DE-588)4596172-4 (DE-588)7706419-7 (DE-588)1026698669 (DE-588)4005541-3 (DE-588)4592128-3 (DE-588)4133682-3 (DE-588)4214539-9 (DE-588)4307945-3 |
| title | Erfolgreiche Websites SEO, SEM, Online-Marketing, Usability |
| title_auth | Erfolgreiche Websites SEO, SEM, Online-Marketing, Usability |
| title_exact_search | Erfolgreiche Websites SEO, SEM, Online-Marketing, Usability |
| title_full | Erfolgreiche Websites SEO, SEM, Online-Marketing, Usability Esther Keßler, Stefan Rabsch, Mirko Mandić |
| title_fullStr | Erfolgreiche Websites SEO, SEM, Online-Marketing, Usability Esther Keßler, Stefan Rabsch, Mirko Mandić |
| title_full_unstemmed | Erfolgreiche Websites SEO, SEM, Online-Marketing, Usability Esther Keßler, Stefan Rabsch, Mirko Mandić |
| title_short | Erfolgreiche Websites |
| title_sort | erfolgreiche websites seo sem online marketing usability |
| title_sub | SEO, SEM, Online-Marketing, Usability |
| topic | World Wide Web (DE-588)4363898-3 gnd Suchmaschine (DE-588)4423007-2 gnd Website (DE-588)4596172-4 gnd Online-Marketing (DE-588)7706419-7 gnd Suchmaschinenoptimierung (DE-588)1026698669 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Werbestrategie (DE-588)4133682-3 gnd Marketinginstrument (DE-588)4214539-9 gnd Ranking (DE-588)4307945-3 gnd |
| topic_facet | World Wide Web Suchmaschine Website Online-Marketing Suchmaschinenoptimierung Benutzerfreundlichkeit Electronic Commerce Werbestrategie Marketinginstrument Ranking |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=fb84060c9eba4f5ab256d358efa52bd2&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030329697&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT keßleresther erfolgreichewebsitesseosemonlinemarketingusability AT rabschstefan erfolgreichewebsitesseosemonlinemarketingusability AT mandicmirko erfolgreichewebsitesseosemonlinemarketingusability AT rheinwerkverlag erfolgreichewebsitesseosemonlinemarketingusability |
Beschreibung
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 650 D853(4) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
| Exemplar 2 | ausleihbar Verfügbar Bestellen |
THWS Würzburg Teilbibliothek SHL, Raum I.2.11
| Signatur: |
1340 QP 650 D853(4) |
|---|---|
| Exemplar 1 | nicht ausleihbar Verfügbar Bestellen |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 650 K42(4) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |