New media and public relations:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang
2017
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext https://www.peterlang.com/view/product/70536?format=PBK Inhaltsverzeichnis |
| Beschreibung: | Enthält Literaturangaben |
| Beschreibung: | xii, 336 Seiten 28 Illustrationen 25.4 cm x 177.8 cm, 660 g |
| ISBN: | 9781433132735 |
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Datensatz im Suchindex
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| adam_text |
Table of Contents List of Illustrations. ix Editors Note. xi Sandra Dühé PARTI INTRODUCTION 1 State of the Field: Research Trajectories in New Media and Public Relations. 3 Sandra Dühé PART II EMERGING IDEAS - OVERVIEW Sandra Dühé 2 Where Have Publics Gone? The Absence of Publics in New Media Research.11 Dejan Verčič, Ana TkaUcVerčič, and Krishnamurthy Sriramesh 3 Personability Is the New Likeability: The Importance of Creating a Persona for Public Relations in Social Media.21 4 Visual Modalities in Online Public Relations and Marketing: The Role of Emojis. 33 Soo-Kwang (Kiive) Oh Michail Vafeiadis 5 New Media, Vlogging and Public Relations Historiophoty. 45 Jordi Xifra and Maria-Rosa CoHell 6 Cognitive Listening Theory and Public Relations Practices in New Media. 56 Jeffrey D. Brand and Melissa L. Beall PART III CORPORATE - OVERVIEW Sandra Dühé 7 Mobile Corporate
Communication: Potentials and Contemporary Practices.67 Cornelia Wolfand Ansgar Zerfass
Table of Contents VI 8 9 , ,, . 76 What’s HOI Got to Do with It?. Yi GraceJi, Ydfei “Fay” Chen, Cong Li, and Don Ж Stacks Blurring the Lines between Personal and Organizational Identity: The Role of Identity ^ Construction on Twitter when Leaders Change Organizations. Sarah Bonnvits Feldner and Kati Tusinski Berg , n . I о Strategically Disconnected: The Great Divide between What Banks Provide and What Publics Want on Social Media. Marcia W DiStaso and Chelsea Amaral II New Media in Investor Relations. 107 Alexander V. Laskin 12 Fortune 5(Ю Social Media Policies: A Content Analysis Study.117 Daradirek “Gee” Ekachai and David L Brinker, Jr. PART IV NONPROFIT AND EDUCATION - OVERVIEW Sandra Dühé 13 Blending Dialogic and Relationship Management Theories: Developing an Integrated Social Media Communication Model for the Non-Profit Sector.129 Karen E Sutherland and Angeև K. Y. Mak ld Ethics of Control Mutuality and Implications for Social Media Practice in the Nonprofit Sector. 141 Diana C. Sisson 15 Building
Digital Bridges through Evidence-Based Practices in Social Media Pedagogy. 151 Karen Freherg PART V ETHICS ֊ OVERVIEW Sandra Dühé 16 Ethical Implications of Organizations Engaging on Social Media: An Application of the Ethic of Circ Philosophy. Tina McCorkindale ļg] t / Extending Ethical Public Relations: Practitioners’ Attitudes and Perceptions about Acceptable Professional Activities in Social Media. Margalit Toledano jyO PART VI ACTIVISM ֊OVERVIEW _ _ _ Sandra Dühé ” ľľSľľ А։1™ Romy Fröhlich ,ո !ľT ՜11““1'“11 «"·N™ о**, . Chon, Br Won Oh, andJeong-Nam Kim . Һе-Hua Shin^i^ ՝1Sľnlr CjrassrooK Acdvism՛· Analysis of the Scott Sisters Case . . 208 he Hu a Sinn, Thomas Broadus, Melody T. Fisher, and Rina R. Brown .
Table of Contents vii PART VII COMMUNITY MANAGEMENT - OVERVIEW Sandra Dühé 21 Hashtags for Health? On the Strategic Use of Hashtags in a Multi-Sectoral Advocacy Coalition. 219 Richard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo 22 Responsiveness and Interactivity: Relational Maintenance Strategies in an Online Environment. 229 Ruth Avidar 23 The Democracy of Reddit: Transparency and TwoWay Communication in Online Community Management .239 Amber L. Hutchins and Natalie T. J. Tindall 24 The Challenge ofTrue Engagement: How 21st Century Gay Pride Organizations Strategically Use Social Media to Mobilize Key Stakeholders.251 Dean E. Mundy 25 Perception Is Reality: Understanding Tactics That Enhance or Diminish Credibility in Social Media.260 Carolyn Mae Kim PART VIII CRISIS MANAGEMENT - OVERVIEW Sandra Dühé 26 A Communicatively Constituted Online Crisis: A Theoretical Proposition for Studying Crisis Development in Social Media Communicative Interactions.271 Chiara Valentini, Stefania Romenti, and Dean Kruckeberg TJ Digital Naturals and the Rise of Paracrises: The Shape of
Modern Crisis Communication.281 W. Timothy Coombs 28 From Text, to the Static Image, to Live-Streaming Apps: An Overview of Social Media Technology Use during the Critical Periodof a Crisis.291 Joe Downing 29 Picture This and Take That: Strategic Crisis Visuals and Visual Social Media (VSM) in Crisis Communication.299 Yan Jin, Lucinda Austin, Jeanine P. D. Guidry, and Candace Parrish 30 Back to Basics: Examining Key Demographics in New Media and Crisis Communication.312 Brooke Fisher Liu, Julia Daisy Fraustina, and Yan Jin Contributors. 329 |
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| dewey-search | 300 |
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| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| edition | Third edition |
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| spelling | New media and public relations edited by Sandra Duhé Third edition New York Peter Lang 2017 xii, 336 Seiten 28 Illustrationen 25.4 cm x 177.8 cm, 660 g txt rdacontent n rdamedia nc rdacarrier Enthält Literaturangaben Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Soziokultureller Wandel (DE-588)4227561-1 gnd rswk-swf Duhé Edition Media Public Relations Relations—Third Sandra Second (DE-588)4143413-4 Aufsatzsammlung gnd-content Neue Medien (DE-588)4196910-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Soziokultureller Wandel (DE-588)4227561-1 s 1\p DE-604 Internet (DE-588)4308416-3 s 2\p DE-604 Duhé, Sandra C. 1968- (DE-588)136149286 edt Peter Lang Publishing Inc. (DE-588)1065504276 pbl Elektronische Reproduktion 9781433141379 Erscheint auch als Online-Ausgabe, PDF 978-1-4331-4137-9 Erscheint auch als Online-Ausgabe, EPUB 978-1-4331-4138-6 Vorangegangen ist 9781433116278 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=46ee2e5239b0455db3a59f57f4de9e94&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB https://www.peterlang.com/view/product/70536?format=PBK Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030327231&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | New media and public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Neue Medien (DE-588)4196910-8 gnd Internet (DE-588)4308416-3 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd |
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| title | New media and public relations |
| title_auth | New media and public relations |
| title_exact_search | New media and public relations |
| title_full | New media and public relations edited by Sandra Duhé |
| title_fullStr | New media and public relations edited by Sandra Duhé |
| title_full_unstemmed | New media and public relations edited by Sandra Duhé |
| title_short | New media and public relations |
| title_sort | new media and public relations |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Neue Medien (DE-588)4196910-8 gnd Internet (DE-588)4308416-3 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd |
| topic_facet | Öffentlichkeitsarbeit Neue Medien Internet Soziokultureller Wandel Aufsatzsammlung |
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| work_keys_str_mv | AT duhesandrac newmediaandpublicrelations AT peterlangpublishinginc newmediaandpublicrelations |