Diverse methods in customer relationship marketing and management:
"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different secto...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-1049 DE-706 DE-573 DE-91 DE-20 DE-898 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"... |
| Beschreibung: | 1 Online-Ressource (xvii, 333 Seiten) |
| ISBN: | 9781522556206 |
| DOI: | 10.4018/978-1-5225-5619-0 |
Internformat
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| indexdate | 2024-07-20T06:38:16Z |
| institution | BVB |
| isbn | 9781522556206 |
| language | English |
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| publishDate | 2018 |
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| publisher | IGI Global, Disseminator of Knowledge |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Diverse methods in customer relationship marketing and management In Lee (Western Illinois University, USA) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xvii, 333 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source "This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"... Relationship marketing Customer relations (DE-588)4143413-4 Aufsatzsammlung gnd-content Lee, In 1958- (DE-588)132929317 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-5619-0 Erscheint auch als Druck-Ausgabe 1-5225-5619-2 https://doi.org/10.4018/978-1-5225-5619-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Diverse methods in customer relationship marketing and management Relationship marketing Customer relations |
| subject_GND | (DE-588)4143413-4 |
| title | Diverse methods in customer relationship marketing and management |
| title_auth | Diverse methods in customer relationship marketing and management |
| title_exact_search | Diverse methods in customer relationship marketing and management |
| title_full | Diverse methods in customer relationship marketing and management In Lee (Western Illinois University, USA) |
| title_fullStr | Diverse methods in customer relationship marketing and management In Lee (Western Illinois University, USA) |
| title_full_unstemmed | Diverse methods in customer relationship marketing and management In Lee (Western Illinois University, USA) |
| title_short | Diverse methods in customer relationship marketing and management |
| title_sort | diverse methods in customer relationship marketing and management |
| topic | Relationship marketing Customer relations |
| topic_facet | Relationship marketing Customer relations Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-5225-5619-0 |
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