Strategic copywriting: how to create effective advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham
Rowman & Littlefield
[2016]
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxii, 286 pages Illustrationen 26 cm |
| ISBN: | 9781442244078 9781442244085 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044932489 | ||
| 003 | DE-604 | ||
| 005 | 20180703 | ||
| 007 | t | ||
| 008 | 180507s2016 xxua||| |||| 00||| eng d | ||
| 010 | |a 015026487 | ||
| 020 | |a 9781442244078 |c cloth |9 978-1-4422-4407-8 | ||
| 020 | |a 9781442244085 |c paperback |9 978-1-4422-4408-5 | ||
| 035 | |a (OCoLC)1042912068 | ||
| 035 | |a (DE-599)BVBBV044932489 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-19 | ||
| 050 | 0 | |a HF5825 | |
| 082 | 0 | |a 659.1 |2 23 | |
| 100 | 1 | |a Applegate, Edd |d 1947- |e Verfasser |0 (DE-588)142679402 |4 aut | |
| 245 | 1 | 0 | |a Strategic copywriting |b how to create effective advertising |c Edd Applegate |
| 250 | |a Second edition | ||
| 264 | 1 | |a Lanham |b Rowman & Littlefield |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a xxii, 286 pages |b Illustrationen |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising copy | |
| 650 | 4 | |a Copy writers |x Vocational guidance |z United States | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4422-4409-2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030325517 | ||
Datensatz im Suchindex
| _version_ | 1804178509882458112 |
|---|---|
| any_adam_object | |
| author | Applegate, Edd 1947- |
| author_GND | (DE-588)142679402 |
| author_facet | Applegate, Edd 1947- |
| author_role | aut |
| author_sort | Applegate, Edd 1947- |
| author_variant | e a ea |
| building | Verbundindex |
| bvnumber | BV044932489 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5825 |
| callnumber-raw | HF5825 |
| callnumber-search | HF5825 |
| callnumber-sort | HF 45825 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)1042912068 (DE-599)BVBBV044932489 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV044932489 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:05:07Z |
| institution | BVB |
| isbn | 9781442244078 9781442244085 |
| language | English |
| lccn | 015026487 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030325517 |
| oclc_num | 1042912068 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | xxii, 286 pages Illustrationen 26 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| spelling | Applegate, Edd 1947- Verfasser (DE-588)142679402 aut Strategic copywriting how to create effective advertising Edd Applegate Second edition Lanham Rowman & Littlefield [2016] © 2016 xxii, 286 pages Illustrationen 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising copy Copy writers Vocational guidance United States Erscheint auch als Online-Ausgabe 978-1-4422-4409-2 |
| spellingShingle | Applegate, Edd 1947- Strategic copywriting how to create effective advertising Advertising copy Copy writers Vocational guidance United States |
| title | Strategic copywriting how to create effective advertising |
| title_auth | Strategic copywriting how to create effective advertising |
| title_exact_search | Strategic copywriting how to create effective advertising |
| title_full | Strategic copywriting how to create effective advertising Edd Applegate |
| title_fullStr | Strategic copywriting how to create effective advertising Edd Applegate |
| title_full_unstemmed | Strategic copywriting how to create effective advertising Edd Applegate |
| title_short | Strategic copywriting |
| title_sort | strategic copywriting how to create effective advertising |
| title_sub | how to create effective advertising |
| topic | Advertising copy Copy writers Vocational guidance United States |
| topic_facet | Advertising copy Copy writers Vocational guidance United States |
| work_keys_str_mv | AT applegateedd strategiccopywritinghowtocreateeffectiveadvertising |