Design thinking: process & methods guide
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, CA
Design Community College Inc.
[2018]
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| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 598 Seiten Illustrationen 23 cm |
| ISBN: | 9781940805351 194080535X |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | 4?/âP сзгѕ(ч) CONTENTS Univ.-Bibliothek Passau INTRODUCTION 1. HISTORY 1. 2. 3. Related design movements Chapter summary Chapter review 2. EVOLVING DESIGN PRACTICE 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 4 15 41 Some trends transforming the practice and skills of design How does design thinking support innovation? Design thinking is now a more popular globai Google search term than either industrial design or experience design Economic evolution Manufacturing age to 1960 Service experience age +1965 Networked age +2010 Hybrid design Skills for 21 st-century competitiveness Experience design Business UX skills Media Technical Tools Personal attributes Growing interest in design thinking The evolving focus of design practice Design thinking service design The growth of services Bells stages of economic development Servitization Types of product service systems Implementing servitization CONTENTS 25. From goods-centered to Customer-centered solutions 26. Why servitize? 27. Distribution of us labor force 28. 1840 To 2010 % of total workforce 29. Growth in US service employment 1965 To 2015 30. China service industry growth 31. Percentage of China’s GDP from services 32. Chapter summary 33. Chapter review 67 DCC Los Angeles The d.school at Stanford University of Potsdam HPI Redlab Group Taking design thinking to Schools initiative /֊ The K12 Lab At Stanford The Design Thinking For Educators Toolkit AIGA Asia-Pacific Region India’s National Institute Of Design (NID) SPJIMR Design Thinking In Schools K12 Directory Design Thinking
Process At Montessori Schools Some universities graduate schools with design thinking programs 3. EDUCATION 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 4. WHO IS USING DESIGN THINKING? Q jl· 75 Some public service organizations using design thinking 2. Where is the most interest in design thinking? 1.
3. • • • • • • • • • • 4. 5. Design thinking case studies IBM Infosys ltd. Pepsi AirBnb Ericsson Singapore government Proctor gamble Intuit Pulse GE Chapter summary Chapter review 5. WHAT IS DESIGN THINKING? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 96 Why use design thinking? Design thinking process What can it be applied to? Resources Who can use design thinking? Innovation The design ladder Companies on the design ladder in relation to success in export Average growth in turnover 20 Ways design thinking is used Characteristics of design thinkers Attributes of design thinking Benefits of design thinking Design thinking mindsets Context Fresh eyes Balanced design Culture of prototyping Unmet needs Curiosity Feedback Human-centered design Optimism Storytelling Be visual Continuous learning Inexpensive mistakes Evidence-based design Wicked problems 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. • • • • • • • 57. 58. 59. 60. 61. Super wicked problems Analogous situations Re-framing the problem Future-oriented People first Get physical Considered risks Listen Combine analytical and creative thinking Collaboration Balance Creative analytical thinking Divergent and convergent thinking Why use design thinking? Craft a better user experience Design ethnography Diversity Empathy Experience design Human needs Shoshin: the beginner’s mind Design thinking spaces Physical environment Storytelling Tacit knowledge Research Thinking styles Abductive thinking
Deductive thinking Inductive thinking Critical thinking Design thinking Divergent thinking Convergent thinking Triangulation Primary research Secondary research Chapter summary Review questions CONTENTS 5
6. APPLYING DESIGN THINKING IN YOUR ORGANIZATION 1. 2. 3. 4. 5. 6. 7. 8. • • 9. IO. Learn Give everyone a voice Leave your office Teams Diversity Identity Experience Innovation diagnostic Self-questionnaire How well did you score? Chapter summary Review questions 7. DESIGN SPRINTS 1. 2. 3. 4. • • • • • 5. 6. 7. Google sprint Google sprint schedule Design and architectural Charrettes 1.5 Day mini-charrette 2.0 Day design charrette 4.0 Day charrette 0.5 Day product charrette 0.5 Day UX charrette Chapter summary Review questions Exercises 8. BUSINESS MODEL CANVAS 1. 2. 3. Who How Exercise 9. PROCESS OVERVIEW 1. The process 2. Planning • Unique point of view • Discover empathize • Synthesize • Ideate • Prototype • Iterate • Test • Implement and deliver 3. Chapter summary 4. Review questions 6 CONTENTS 140 164 10. PLANNING 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. How to plan a project Smart goals Service strategy Guidelines Service strategy Differentiation Service strategy Focus Service package Action plan BHAG Blue ocean Boundary examination Business model canvas Communications map Goal grid Problem tree Objectives tree Reframing matrix Chapter summary Review questions Exercises 11. WARMING UP 176 1. 2. 3. 4. 5. 6. 7. • 184 • • • • • • • • • • • • • Introduction Resources Time estimate Points to consider Why When Some examples Common ground Desert island Expectations Jumpstart storytelling Milestones Difficult experience 5 Frames Observe Zombie cats 1000 Uses Barney Photo Compliment Free association
• 8. 9. 10. Hobby Chapter summary Review questions Exercises 12. 1. 2. • • • • • • • 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. DISCOVERY 215 The discovery process Ethnographic frameworks A(x4)framework AEIOU Framework Latch Framework Spool Framework Nine dimensions Framework POSTA Framework POEMS Framework Bias Research plan Question matrix Activity map Anthropump Behavioral map Benchmarking Benefits map Boundary shifting Camera journal Open card sort Closed card sort Benchmarking matrix For product design Day in the life Dot voting Emotion cards Fivewhys Fly-on-the-wall Focus groups Ideation decision matrix Consensus matrix Interviews Planning interviews Challenges Planning Conducting the interview Interviewguide Problem definition Problem interview script Welcome Background information Tell a story Problem ranking 37. 38. 39. 40. 41. 42. • • • • • • • • • • 43. 44. • • • • • • • 45. 46. 47. 48. 49. 50. Customer’s world view Wrap-up Document results Interview guide Interview consent form Interviewing methods Contextual inquiry Group interview Guided storytelling Man in the street Naturalistic group One-on-one interview Structured interview Photo elicitation Unstructured interview Telephone interview Mixed method research Observation Covert observation Direct observation Indirect observation Non-participant Participant observation Overt observation Structured observation User stories What-how-why method WWWWWH Chapter summary Chapter review Exercises 13. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
12. 13. 14. 15. 16. SYNTHESIS Insights Actor map Affinity diagrams Assumption surfacing Backcasting Benefits map Benjamin franklin Context map Empathy maps Empathy mapping Experience maps Perceptual map Creating a map Map process Fishbone diagram Force field diagram 295 CONTENTS 7
17. 18. 19. 20. 21. 22. 23. 24. 25. Future wheel Mind map Personatemplate Service blueprints Interaction planes Patient stakeholder map Chapter review Chapter summary Exercises 15. 16. 17. 18. 19. 20. 21. 22. Lotus method Sketches Types of sketches Types of drawings Semantic ideation Chapter summary Chapter review Exercises 16. PROTOTYPING PHASE 454 14. POINT OF VIEW 395 1. 2. 3. 4. Introduction Point of view Reframing matrix “What if “and “how might we” questions 5. Chapter summary 6. Chapter review 7. Exercises 15. THE IDEATION PHASE 405 1. 2. 3. 4. 5. 6. • • 8. 9. 10. 11. 12. 13. 14. Why innovation? What is good design? What is universal design? Universal design Principles of good design 50 Phrases that will prevent you from beating your competitors Brainstorming Preparing Create a strategy Choosing a technique Refreshments Facilitating Rules for brainstorming Post-it voting Group review The brainstorming environment Arranging ideas Types of brainstorming Focus your ideas Some useful materials Evaluation matrix 10 X 10 sketch method 101 Brainstorming 6 Thinking hats 635 Brainstorming 8 CONTENTS 7. • • • • • • • • • 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. Low-fidelity prototyping Resources High fidelity Appearance prototypes Service prototyping Bodystorming Dark horse prototype Empathy tools Simulating impairment Magic thing Pictive Role-playing Storyboards Think out loud protocol Types of models Video prototyping Wireframing Storyboard template Chapter summary Chapter review Exercises 17. VALIDATION 1. 2. • • • • • • • • • • • • •
Usability test time line Usability testing Goals Process What to test How many to test Diagnostic evaluation Design the test Where Scenarios and tasks Tips for writing scenarios writing tasks Select data to capture Qualitative data Success paths Recruit participants 479
• • • • • • • • • • • • • • 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. recruitment ideas Screener Compensation Setting Schedule participants Stakeholders Observers script Questionnaires and surveys Pre-test survey Post-task survey Run-through Test session Facilitation Task failures After the session Eye tracking Usability heuristics Norman’s design principles Evaluation of usability testing How many users to test User testing Iteration Chapter summary Chapter review Exercises 18. IMPLEMENTATION 1. 2. 3. 4. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. Context map Competitor matrix Evaluation matrix Perceptual map template Spider diagram template Stakeholder influence map Design thinking rubric Critical thinking rubric Interview consent form Testing scripts Recruitment script Screening script Scheduling Recruitment screener Think out load script 22. GLOSSARY 541 23. INDEX 562 24. OTHER TITLES About the author 589 596 25. BIBLIOGRAPHY 597 502 Introduction Pitching statement Chapter summary Chapter review 19. DESIGN THINKING FOR YOUR LIFE 512 1. Introduction 2. Exercises 20. VISUALIZATION 1. 2. 3. 4. 5. 6. 519 Barchart Linking diagram Onion map Process flow diagram Radar chart Venn diagram 21. TEMPLATES 525 1. Personatemplate 2. Storyboard template 3. 635 Brainstorm template CONTENTS 9
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| indexdate | 2024-07-10T08:05:03Z |
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| isbn | 9781940805351 194080535X |
| language | English |
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| physical | 598 Seiten Illustrationen 23 cm |
| publishDate | 2018 |
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| publisher | Design Community College Inc. |
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| spelling | Curedale, Robert Verfasser (DE-588)1038501342 aut Design thinking process & methods guide Robert Curedale Fourth edition Los Angeles, CA Design Community College Inc. [2018] 598 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Gestaltung (DE-588)4157139-3 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Innovationsprozess (DE-588)4161820-8 gnd rswk-swf Industrial design / Research / Guidebooks Product design / Research / Guidebooks Industrial design / Methodology / Guidebooks Product design / Methodology / Guidebooks Industriedesign (DE-588)4072788-9 s Gestaltung (DE-588)4157139-3 s DE-604 Innovationsprozess (DE-588)4161820-8 s 1\p DE-604 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030323516&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Curedale, Robert Design thinking process & methods guide Gestaltung (DE-588)4157139-3 gnd Industriedesign (DE-588)4072788-9 gnd Innovationsprozess (DE-588)4161820-8 gnd |
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| title | Design thinking process & methods guide |
| title_auth | Design thinking process & methods guide |
| title_exact_search | Design thinking process & methods guide |
| title_full | Design thinking process & methods guide Robert Curedale |
| title_fullStr | Design thinking process & methods guide Robert Curedale |
| title_full_unstemmed | Design thinking process & methods guide Robert Curedale |
| title_short | Design thinking |
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| title_sub | process & methods guide |
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| topic_facet | Gestaltung Industriedesign Innovationsprozess |
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