Verfügbarkeit: Digital cookbook

Digital cookbook: essential recipes for the digital journey of enterprises

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Bibliographische Detailangaben
Hauptverfasser:	Krafzig, Dirk (VerfasserIn), Deb, Manas (VerfasserIn), Frick, Martin 1964- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Düsseldorf Dirk Krafzig November 2017
Ausgabe:	First edition
Schlagworte:	Strategisches Management Digitalisierung Unternehmen Innovationsmanagement Betriebswirtschaft und Management Digital Transformation Digitalisation Disruptive Innovation Organisationstheorie
Online-Zugang:	Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	414 Seiten Illustrationen, Diagramme 21 cm
ISBN:	9783981898408 3981898400

Internformat

MARC


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Datensatz im Suchindex

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adam_text	TABLE OF CONTENTS FOREWORD....................................................................................................10 ACKNOWLEDGEMENTS...................................................................................14 MAIN AUTHORS STATEMENTS.........................................................................18 INTRODUCTION - TELLING A DIGITALISATION STORY ............................................. 26 PART 1: WHY IS IT IMPORTANT TO BECOME DIGITAL RIGHT NOW? ........................... 32 CHAPTER I: DIGITAL EMPOWERS NEW THINKING ......................................... 36 1.1 TECHNOLOGY ENABLES DIGITALISATION ............................... 40 1.2 NEW RULES OF BUSINESS................................................... 44 1.3 SPEED OF INNOVATION...................................................... 48 1.4 NEW WAYS OF INTERACTION EXPECTED ............................... 52 1.5 GENERATION Y GROWS UP................................................. 56 1.6 CUSTOMER CENTRICITY.......................................................60 1.7 CUSTOMER-FOCUSED INNOVATION: DESIGN THINKING..........64 1.8 INTERNET OF THINGS..........................................................68 CHAPTER 2: DIGITAL MAKES BUSINESSES ROBUST ........................................... 72 2.1 INCREASING SIZE AND COMPLEXITY.....................................76 2.2 COMPLEX SUPPLY CHAINS.................................................80 2.3 MERGERS AND ACQUISITIONS.............................................. 84 2.4 PRESSURE ON EMPLOYEES .................................................. 88 2.5 DIGITAL SALES AND MARKETING .......................................... 92 CHAPTER 3: DIGITAL CAUSES ENORMOUS PRESSURE TO ACT..............................96 PART 2: WHAT IS A DIGITAL ENTERPRISE?.............................................................100 CHAPTER 4: DEFINING DIGITALISATION......................................................... 104 4.1 DIGITAL COMMUNICATION PATTERNS .................................. 108 4-2 CATEGORIES OF DIGITAL PRODUCTS ........................................ 112 4.3 THINKING IN SERVICES......................................................116 4.4 DIGITAL MATURITY........................................................... 120 CHAPTER 5: DIGITAL BUSINESS MODELS ....................................................... 124 5.1 HOWDEN........................................................................ 128 5.2 FINLEAP......................................................................... 132 5.3 LIVING STRATEGY ............................................................. 136 5.4 SWEDAVIA ..................................................................... 140 5.5 HISCOX........................................................................... 144 5.6 DEUTSCHE BAHN ............................................................. 148 5.7 HELSANA ........................................................................ 152 5.8 SANITAS TROESCH.............................................................156 5.9 INDUSTRY 4.0 ON THE SHOP FLOOR ..................................... 160 CHAPTER 6: LINKING ENTERPRISES TO FORM DIGITAL ECOSYSTEMS .................. 164 6.1 ALLIANZ..........................................................................168 6.2 INDIGO DIGITAL................................................................ 172 6.3 YODEL ............................................................................ 176 PART 3: HOW TO BECOME A DIGITAL ENTERPRISE _______________ _ ________ 180 CHAPTER 7: COMPREHENSIVE TRANSFORMATION REQUIRED .......................... 184 CHAPTER 8: LAUNCHING AND GOVERNING DIGITALISATION ............................ 188 8.1 FRAMING THE DIGITAL CHALLENGE ..................................... 192 8.2 DIGITAL READINESS ASSESSMENT ..................................... 196 8.3 ESTABLISH LEADERSHIP: THE CHIEF DIGITAL OFFICER ............ 200 8.4 SHAPING THE CDO OFFICE ............................................... 204 8.5 EMBEDDING THE CDO INTO THE ORGANISATION ................ 208 8.6 MOBILISING THE ORGANISATION.........................................212 CHAPTER 9: SHAPING THE DIGITAL TRANSFORMATION .................. . ................. 216 9.1 TRANSLATING THE DIGITAL CHALLENGE INTO A NEW BUSINESS MODEL..........................................220 9.2 INNOVATION MANAGEMENT ............................................. 224 9.3 BUSINESS PORTFOLIO MANAGEMENT...................................228 9.4 BREAKING DOWN THE DIGITAL STRATEGY AT THE BUSINESS UNIT LEVEL.............................................232 9.5 CONSISTENCY IN ENTERPRISE ARCHITECTURE ........................ 236 9.6 DIGITAL BACKBONE .......................................................... 240 9.7 DIGITAL MATRIX............................................................... 244 9.8 PREPARING THE IMPLEMENTATION OF THE DIGITAL TRANSFORMATION ...................................... 248 PART 4: HOWTO EXECUTE THE DIGITAL TRANSFORMATION....................................252 CHAPTER 10: DRIVING THE DIGITAL TRANSFORMATION ..................................... 256 10.1 THINK BIG - START SMALL.................................................260 10.2 INSPIRE THE MARKET ....................................................... 264 10.3 ACQUIRING DIGITAL CAPABILITIES......................................268 104 ORGANISATIONAL SKILLS .................................................... 272 10.5 TECHNICAL SKILLS.............................................................276 10.6 GETTING TALENT ON BOARD...............................................280 10.7 OUTSOURCING OF COMMODITIES.......................................284 10.8 PROJECT PORTFOLIO MANAGEMENT ..................................... 288 10.9 ADOPT NEW BUSINESS MODELS: ORGANISATION, PROCESS, TECHNOLOGY...............................292 10.10 MANAGING COMPREHENSIVE CHANGE ............................. 296 10.11 A NEW DIGITAL CULTURE..................................................300 CHAPTER U: EXECUTING THE DIGITAL TRANSFORMATION ................................. 304 11.1 MODELLING AT THE PROJECT LEVEL ..................................... 308 11.2 MODELLING BUSINESS IDEAS ............................................. 312 11.3 SERVICE MODELLING.........................................................316 11.4 AGILE PROJECT MANAGEMENT .......................................... 320 11.5 CUSTOMER JOURNEY MAPPING ........................................ 324 11.6 DIGITAL TRUST.................................................................328 11.7 DIGITAL IDENTITY.............................................................332 11.8 SECURING THE ENTERPRISE................................................336 11.9 TRUST CHAINS AND CLOUD SECURITY..................................340 11.10 DATA, ANALYTICS AND INSIGHTS ........................................ 344 11.11 INTERNAL DATA: CONSOLIDATION AND TRANSPARENCY .......... 348 11.12 EXTERNAL DATA: REACHING BEYOND..................................352 11.13 ANALYTICS: THE PATH TO BUSINESS VALUE ......................... 356 CONCLUSION....................................................................................................360 GUEST AUTHORS................................................................................. 366 MAIN AUTHORS, GRAPHIC DESIGN & TEAM .................................................. 386 ACRONYMS AND ABBREVIATIONS ................................................................. 392 LIST OF REFERENCES.....................................................................................398
any_adam_object	1
author	Krafzig, Dirk Deb, Manas Frick, Martin 1964-
author_GND	(DE-588)115088628 (DE-588)1056023899
author_facet	Krafzig, Dirk Deb, Manas Frick, Martin 1964-
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	First edition
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spelling	Krafzig, Dirk Verfasser (DE-588)115088628 aut Digital cookbook essential recipes for the digital journey of enterprises Dirk Krafzig, Manas Deb, Martin Frick First edition Düsseldorf Dirk Krafzig November 2017 414 Seiten Illustrationen, Diagramme 21 cm txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Betriebswirtschaft und Management Digital Transformation Digitalisation Disruptive Innovation Organisationstheorie Strategisches Management Unternehmen (DE-588)4061963-1 s Digitalisierung (DE-588)4123065-6 s Innovationsmanagement (DE-588)4161817-8 s Strategisches Management (DE-588)4124261-0 s DE-604 Deb, Manas Verfasser aut Frick, Martin 1964- Verfasser (DE-588)1056023899 aut B:DE-101 application/pdf http://d-nb.info/1140743031/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030320659&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Krafzig, Dirk Deb, Manas Frick, Martin 1964- Digital cookbook essential recipes for the digital journey of enterprises Strategisches Management (DE-588)4124261-0 gnd Digitalisierung (DE-588)4123065-6 gnd Unternehmen (DE-588)4061963-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4123065-6 (DE-588)4061963-1 (DE-588)4161817-8
title	Digital cookbook essential recipes for the digital journey of enterprises
title_auth	Digital cookbook essential recipes for the digital journey of enterprises
title_exact_search	Digital cookbook essential recipes for the digital journey of enterprises
title_full	Digital cookbook essential recipes for the digital journey of enterprises Dirk Krafzig, Manas Deb, Martin Frick
title_fullStr	Digital cookbook essential recipes for the digital journey of enterprises Dirk Krafzig, Manas Deb, Martin Frick
title_full_unstemmed	Digital cookbook essential recipes for the digital journey of enterprises Dirk Krafzig, Manas Deb, Martin Frick
title_short	Digital cookbook
title_sort	digital cookbook essential recipes for the digital journey of enterprises
title_sub	essential recipes for the digital journey of enterprises
topic	Strategisches Management (DE-588)4124261-0 gnd Digitalisierung (DE-588)4123065-6 gnd Unternehmen (DE-588)4061963-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd
topic_facet	Strategisches Management Digitalisierung Unternehmen Innovationsmanagement
url	http://d-nb.info/1140743031/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030320659&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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