Brand gender: increasing brand equity through brand personality
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
[2018]
|
| Subjects: | |
| Physical Description: | xx, 265 s Illustrationen, Diagramme |
| ISBN: | 9783319602189 3319602187 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV044925998 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:04:56Z |
| institution | BVB |
| isbn | 9783319602189 3319602187 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030319169 |
| oclc_num | 993251963 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xx, 265 s Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Brand gender increasing brand equity through brand personality Theo Lieven Cham Palgrave Macmillan [2018] © 2018 xx, 265 s Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenwert (DE-588)4346474-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Markenwert (DE-588)4346474-9 s 1\p DE-604 Lieven, Theo 1952- Sonstige (DE-588)121599418 oth Erscheint auch als Online-Ausgabe 978-3-319-60219-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brand gender increasing brand equity through brand personality Markenpolitik (DE-588)4144679-3 gnd Markenwert (DE-588)4346474-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4346474-9 |
| title | Brand gender increasing brand equity through brand personality |
| title_auth | Brand gender increasing brand equity through brand personality |
| title_exact_search | Brand gender increasing brand equity through brand personality |
| title_full | Brand gender increasing brand equity through brand personality Theo Lieven |
| title_fullStr | Brand gender increasing brand equity through brand personality Theo Lieven |
| title_full_unstemmed | Brand gender increasing brand equity through brand personality Theo Lieven |
| title_short | Brand gender |
| title_sort | brand gender increasing brand equity through brand personality |
| title_sub | increasing brand equity through brand personality |
| topic | Markenpolitik (DE-588)4144679-3 gnd Markenwert (DE-588)4346474-9 gnd |
| topic_facet | Markenpolitik Markenwert |
| work_keys_str_mv | AT lieventheo brandgenderincreasingbrandequitythroughbrandpersonality |