Brand gender: increasing brand equity through brand personality
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2018]
|
| Schlagworte: | |
| Beschreibung: | xx, 265 s Illustrationen, Diagramme |
| ISBN: | 9783319602189 3319602187 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044925998 | ||
| 003 | DE-604 | ||
| 005 | 20180705 | ||
| 007 | t | ||
| 008 | 180502s2018 a||| |||| 00||| eng d | ||
| 020 | |a 9783319602189 |c hardback |9 978-3-319-60218-9 | ||
| 020 | |a 3319602187 |9 3319602187 | ||
| 035 | |a (OCoLC)993251963 | ||
| 035 | |a (DE-599)BVBBV044925998 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 245 | 1 | 0 | |a Brand gender |b increasing brand equity through brand personality |c Theo Lieven |
| 264 | 1 | |a Cham |b Palgrave Macmillan |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a xx, 265 s |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenwert |0 (DE-588)4346474-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Markenwert |0 (DE-588)4346474-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Lieven, Theo |d 1952- |e Sonstige |0 (DE-588)121599418 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-319-60219-6 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030319169 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178498551545856 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)121599418 |
| building | Verbundindex |
| bvnumber | BV044925998 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)993251963 (DE-599)BVBBV044925998 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01299nam a2200373 c 4500</leader><controlfield tag="001">BV044925998</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180705 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180502s2018 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319602189</subfield><subfield code="c">hardback</subfield><subfield code="9">978-3-319-60218-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3319602187</subfield><subfield code="9">3319602187</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)993251963</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044925998</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand gender</subfield><subfield code="b">increasing brand equity through brand personality</subfield><subfield code="c">Theo Lieven</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xx, 265 s</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenwert</subfield><subfield code="0">(DE-588)4346474-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenwert</subfield><subfield code="0">(DE-588)4346474-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lieven, Theo</subfield><subfield code="d">1952-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)121599418</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-319-60219-6</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030319169</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044925998 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:04:56Z |
| institution | BVB |
| isbn | 9783319602189 3319602187 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030319169 |
| oclc_num | 993251963 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xx, 265 s Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Brand gender increasing brand equity through brand personality Theo Lieven Cham Palgrave Macmillan [2018] © 2018 xx, 265 s Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenwert (DE-588)4346474-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Markenwert (DE-588)4346474-9 s 1\p DE-604 Lieven, Theo 1952- Sonstige (DE-588)121599418 oth Erscheint auch als Online-Ausgabe 978-3-319-60219-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brand gender increasing brand equity through brand personality Markenpolitik (DE-588)4144679-3 gnd Markenwert (DE-588)4346474-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4346474-9 |
| title | Brand gender increasing brand equity through brand personality |
| title_auth | Brand gender increasing brand equity through brand personality |
| title_exact_search | Brand gender increasing brand equity through brand personality |
| title_full | Brand gender increasing brand equity through brand personality Theo Lieven |
| title_fullStr | Brand gender increasing brand equity through brand personality Theo Lieven |
| title_full_unstemmed | Brand gender increasing brand equity through brand personality Theo Lieven |
| title_short | Brand gender |
| title_sort | brand gender increasing brand equity through brand personality |
| title_sub | increasing brand equity through brand personality |
| topic | Markenpolitik (DE-588)4144679-3 gnd Markenwert (DE-588)4346474-9 gnd |
| topic_facet | Markenpolitik Markenwert |
| work_keys_str_mv | AT lieventheo brandgenderincreasingbrandequitythroughbrandpersonality |