APA (7th ed.) Citation

(2018). Brand gender: Increasing brand equity through brand personality. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Brand Gender: Increasing Brand Equity Through Brand Personality. Cham: Palgrave Macmillan, 2018.

MLA (9th ed.) Citation

Brand Gender: Increasing Brand Equity Through Brand Personality. Palgrave Macmillan, 2018.

Warning: These citations may not always be 100% accurate.