Orchestrating public opinion: how music persuades in television political ads for US presidential campaigns, 1952-2016
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Amsterdam University Press
[2018]
|
| Schlagworte: | |
| Online-Zugang: | kostenfrei Inhaltsverzeichnis |
| Zusammenfassung: | "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration" -- Publisher's description |
| Beschreibung: | Erscheint auch als Open Access bei De Gruyter |
| Beschreibung: | 276 Seiten Illustrationen, Notenbeispiele 25 cm |
| ISBN: | 9789462981881 |
| DOI: | 10.1515/9789048531677 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044907455 | ||
| 003 | DE-604 | ||
| 005 | 20200312 | ||
| 007 | t | ||
| 008 | 180417s2018 agl| |||| 00||| eng d | ||
| 020 | |a 9789462981881 |c (hbk.) |9 978-94-629-8188-1 | ||
| 035 | |a (OCoLC)1035441675 | ||
| 035 | |a (DE-599)BVBBV044907455 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B1533 |a DE-M100 |a DE-12 |a DE-634 |a DE-210 |a DE-1052 |a DE-521 |a DE-1102 |a DE-1046 |a DE-1047 |a DE-1028 |a DE-Aug4 |a DE-573 |a DE-M347 |a DE-92 |a DE-1051 |a DE-898 |a DE-859 |a DE-860 |a DE-863 |a DE-862 |a DE-523 |a DE-Re13 |a DE-70 |a DE-2174 |a DE-127 |a DE-155 |a DE-150 |a DE-154 |a DE-91 |a DE-384 |a DE-473 |a DE-19 |a DE-355 |a DE-703 |a DE-20 |a DE-706 |a DE-824 |a DE-29 |a DE-739 | ||
| 084 | |a MUS |q DE-12 |2 fid | ||
| 100 | 1 | |a Christiansen, Paul Victor |e Verfasser |0 (DE-588)1025705882 |4 aut | |
| 245 | 1 | 0 | |a Orchestrating public opinion |b how music persuades in television political ads for US presidential campaigns, 1952-2016 |c Paul Christiansen |
| 246 | 1 | 3 | |a How music persuades in television political ads for US presidential campaigns, 1952-2016 |
| 264 | 1 | |a Amsterdam |b Amsterdam University Press |c [2018] | |
| 300 | |a 276 Seiten |b Illustrationen, Notenbeispiele |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Erscheint auch als Open Access bei De Gruyter | ||
| 520 | 3 | |a "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration" -- Publisher's description | |
| 648 | 7 | |a Geschichte 1952-2016 |2 gnd |9 rswk-swf | |
| 650 | 0 | 7 | |a Funktionale Musik |0 (DE-588)4155671-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fernsehen |0 (DE-588)4016825-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Präsidentenwahl |0 (DE-588)4047020-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wahlkampf |0 (DE-588)4064292-6 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 653 | 0 | |a Music / Political aspects / United States / History / 20th century | |
| 653 | 0 | |a Music / Political aspects / United States / History / 21st century | |
| 653 | 0 | |a Music in advertising / United States / 20th century | |
| 653 | 0 | |a Music in advertising / United States / 21st century | |
| 653 | 0 | |a Music in advertising | |
| 653 | 0 | |a Music / Political aspects | |
| 653 | 2 | |a United States | |
| 653 | 4 | |a 1900-2099 | |
| 653 | 6 | |a History | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Präsidentenwahl |0 (DE-588)4047020-9 |D s |
| 689 | 0 | 2 | |a Wahlkampf |0 (DE-588)4064292-6 |D s |
| 689 | 0 | 3 | |a Fernsehen |0 (DE-588)4016825-6 |D s |
| 689 | 0 | 4 | |a Funktionale Musik |0 (DE-588)4155671-9 |D s |
| 689 | 0 | 5 | |a Geschichte 1952-2016 |A z |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |o 10.1515/9789048531677 |z 978-90-4853-167-7 |
| 856 | 4 | 1 | |u https://doi.org/10.1515/9789048531677 |x Resolving-System |z kostenfrei |3 Volltext |
| 856 | 4 | 2 | |m Digitalisierung BSB München - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030301076&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 912 | |a ZDB-23-DGG |a ZDB-23-GOA | ||
| 940 | 1 | |q BSB_NED_20200312 | |
| 942 | 1 | 1 | |c 909 |e 22/bsb |f 0905 |g 73 |
| 942 | 1 | 1 | |c 780.2 |e 22/bsb |f 0904 |g 73 |
| 942 | 1 | 1 | |c 070.9 |e 22/bsb |f 0904 |g 73 |
| 942 | 1 | 1 | |c 909 |e 22/bsb |f 0904 |g 73 |
| 942 | 1 | 1 | |c 780.2 |e 22/bsb |f 0905 |g 73 |
| 942 | 1 | 1 | |c 780 |e 22/bsb |f 0904 |g 73 |
| 942 | 1 | 1 | |c 070.9 |e 22/bsb |f 0905 |g 73 |
| 942 | 1 | 1 | |c 780 |e 22/bsb |f 0905 |g 73 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030301076 | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 751196 |
|---|---|
| _version_ | 1806528503103881216 |
| adam_text |
Table of Contents
Acknowledgments 7
Introduction 10
1. The Age of Innocence: 1952 31
2. Still Liking Ike: 1956 42
3. The New Frontier: i960 47
4. Daisies for Peace: 1964 56
5. This Time Vote Like Your Whole World Depended On It: 1968 63
6. Nixon Now! 1972 73
7. A Leader, For a Change: 1976 90
8. The Ayatollah Casts a Vote: 1980 95
9. Morning in America: 1984 101
10. Horton Hears a “Who?”: 1988 119
11. It’s the Economy, Stupid! 1992 129
12. At Millennium's End: 1996 138
13. Bush v. Gore: 2000 144
14. Mourning in America: 2004 151
15. Whatever It Takes: 2004, continued 166
16. Yes, We Can: 2008 175
17. The 47% Solution: 2012 185
18. #DemExit: 2016
i95
Conclusion 212
Appendix 1. Interview with Jim Cole 222
Appendix 2. Interview with Matthew Nicholl 241
Glossary of Selected Musical Terms 252
Bibliography 258
Index 267 |
| any_adam_object | 1 |
| author | Christiansen, Paul Victor |
| author_GND | (DE-588)1025705882 |
| author_facet | Christiansen, Paul Victor |
| author_role | aut |
| author_sort | Christiansen, Paul Victor |
| author_variant | p v c pv pvc |
| building | Verbundindex |
| bvnumber | BV044907455 |
| collection | ZDB-23-DGG ZDB-23-GOA |
| ctrlnum | (OCoLC)1035441675 (DE-599)BVBBV044907455 |
| doi_str_mv | 10.1515/9789048531677 |
| era | Geschichte 1952-2016 gnd |
| era_facet | Geschichte 1952-2016 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV044907455</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200312</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180417s2018 agl| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789462981881</subfield><subfield code="c">(hbk.)</subfield><subfield code="9">978-94-629-8188-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1035441675</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044907455</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B1533</subfield><subfield code="a">DE-M100</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-210</subfield><subfield code="a">DE-1052</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-Re13</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-2174</subfield><subfield code="a">DE-127</subfield><subfield code="a">DE-155</subfield><subfield code="a">DE-150</subfield><subfield code="a">DE-154</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MUS</subfield><subfield code="q">DE-12</subfield><subfield code="2">fid</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Christiansen, Paul Victor</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1025705882</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Orchestrating public opinion</subfield><subfield code="b">how music persuades in television political ads for US presidential campaigns, 1952-2016</subfield><subfield code="c">Paul Christiansen</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">How music persuades in television political ads for US presidential campaigns, 1952-2016</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam</subfield><subfield code="b">Amsterdam University Press</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">276 Seiten</subfield><subfield code="b">Illustrationen, Notenbeispiele</subfield><subfield code="c">25 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Erscheint auch als Open Access bei De Gruyter</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration" -- Publisher's description</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Geschichte 1952-2016</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Funktionale Musik</subfield><subfield code="0">(DE-588)4155671-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fernsehen</subfield><subfield code="0">(DE-588)4016825-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Präsidentenwahl</subfield><subfield code="0">(DE-588)4047020-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wahlkampf</subfield><subfield code="0">(DE-588)4064292-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Music / Political aspects / United States / History / 20th century</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Music / Political aspects / United States / History / 21st century</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Music in advertising / United States / 20th century</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Music in advertising / United States / 21st century</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Music in advertising</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Music / Political aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="2"><subfield code="a">United States</subfield></datafield><datafield tag="653" ind1=" " ind2="4"><subfield code="a">1900-2099</subfield></datafield><datafield tag="653" ind1=" " ind2="6"><subfield code="a">History</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Präsidentenwahl</subfield><subfield code="0">(DE-588)4047020-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wahlkampf</subfield><subfield code="0">(DE-588)4064292-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Fernsehen</subfield><subfield code="0">(DE-588)4016825-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Funktionale Musik</subfield><subfield code="0">(DE-588)4155671-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="5"><subfield code="a">Geschichte 1952-2016</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="o">10.1515/9789048531677</subfield><subfield code="z">978-90-4853-167-7</subfield></datafield><datafield tag="856" ind1="4" ind2="1"><subfield code="u">https://doi.org/10.1515/9789048531677</subfield><subfield code="x">Resolving-System</subfield><subfield code="z">kostenfrei</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung BSB München - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030301076&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield><subfield code="a">ZDB-23-GOA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_NED_20200312</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">909</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0905</subfield><subfield code="g">73</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">780.2</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0904</subfield><subfield code="g">73</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">070.9</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0904</subfield><subfield code="g">73</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">909</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0904</subfield><subfield code="g">73</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">780.2</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0905</subfield><subfield code="g">73</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">780</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0904</subfield><subfield code="g">73</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">070.9</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0905</subfield><subfield code="g">73</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">780</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0905</subfield><subfield code="g">73</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030301076</subfield></datafield></record></collection> |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV044907455 |
| illustrated | Illustrated |
| indexdate | 2024-08-05T08:37:14Z |
| institution | BVB |
| isbn | 9789462981881 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030301076 |
| oclc_num | 1035441675 |
| open_access_boolean | 1 |
| owner | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-Re13 DE-BY-UBR DE-70 DE-2174 DE-127 DE-155 DE-BY-UBR DE-150 DE-154 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-Re13 DE-BY-UBR DE-70 DE-2174 DE-127 DE-155 DE-BY-UBR DE-150 DE-154 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 276 Seiten Illustrationen, Notenbeispiele 25 cm |
| psigel | ZDB-23-DGG ZDB-23-GOA BSB_NED_20200312 |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Amsterdam University Press |
| record_format | marc |
| spellingShingle | Christiansen, Paul Victor Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 Funktionale Musik (DE-588)4155671-9 gnd Fernsehen (DE-588)4016825-6 gnd Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4155671-9 (DE-588)4016825-6 (DE-588)4047020-9 (DE-588)4064292-6 (DE-588)4078704-7 |
| title | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 |
| title_alt | How music persuades in television political ads for US presidential campaigns, 1952-2016 |
| title_auth | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 |
| title_exact_search | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 |
| title_full | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 Paul Christiansen |
| title_fullStr | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 Paul Christiansen |
| title_full_unstemmed | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 Paul Christiansen |
| title_short | Orchestrating public opinion |
| title_sort | orchestrating public opinion how music persuades in television political ads for us presidential campaigns 1952 2016 |
| title_sub | how music persuades in television political ads for US presidential campaigns, 1952-2016 |
| topic | Funktionale Musik (DE-588)4155671-9 gnd Fernsehen (DE-588)4016825-6 gnd Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Funktionale Musik Fernsehen Präsidentenwahl Wahlkampf USA |
| url | https://doi.org/10.1515/9789048531677 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030301076&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT christiansenpaulvictor orchestratingpublicopinionhowmusicpersuadesintelevisionpoliticaladsforuspresidentialcampaigns19522016 AT christiansenpaulvictor howmusicpersuadesintelevisionpoliticaladsforuspresidentialcampaigns19522016 |