Winning at new products: creating value through innovation

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Cooper, Robert G. 1943- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York, NY Basic Books September 2017
Ausgabe:Fifth edition, revised and updated
Schlagworte:
Zusammenfassung:"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--Page 4 of cover
Beschreibung:Includes bibliographical references and index
Auf der Rückseite der Haupttitelseite fälschlicherweise als "First Edition: September 2017" bezeichnet
Beschreibung:XIV, 431 Seiten Illustrationen, Diagramme 23 cm
ISBN:0465093329
9780465093328

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