The Brand IDEA: managing nonprofit brands with integrity, democracy and affinity
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Jossey-Bass, a Wiley Brand
[2014]
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | xviii, 214 Seiten 274 mm x 216 mm |
| ISBN: | 9781118555835 111855583X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044903420 | ||
| 003 | DE-604 | ||
| 005 | 20180428 | ||
| 007 | t | ||
| 008 | 180413s2014 gw |||| 00||| eng d | ||
| 016 | 7 | |a 1045628743 |2 DE-101 | |
| 020 | |a 9781118555835 |c Gb. : ca. EUR 34.90 (DE) (freier Pr.), ca. EUR 35.90 (AT) (freier Pr.), ca. sfr 46.90 (freier Pr.) |9 978-1-11-855583-5 | ||
| 020 | |a 111855583X |9 1-11-855583-X | ||
| 024 | 3 | |a 9781118555835 | |
| 028 | 5 | 2 | |a Best.-Nr.: 1W118555830 |
| 035 | |a (OCoLC)931369334 | ||
| 035 | |a (DE-599)DNB1045628743 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE | ||
| 049 | |a DE-20 | ||
| 084 | |a QQ 000 |0 (DE-625)141967: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Laidler-Kylander, Nathalie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The Brand IDEA |b managing nonprofit brands with integrity, democracy and affinity |c Nathalie Laidler-Kylander ; Julia Shepard Stenzel. Foreword by Christopher Stone, president, Open Society Foundations |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, NY |b Jossey-Bass, a Wiley Brand |c [2014] | |
| 300 | |a xviii, 214 Seiten |c 274 mm x 216 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 653 | |a Gemeinnützige Organisation | ||
| 689 | 0 | 0 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Stenzel, Julia Shepard |d 1964- |e Verfasser |0 (DE-588)1047089017 |4 aut | |
| 700 | 1 | |a Stone, Christopher |4 trl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-118-57330-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-118-57340-2 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=4548810&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030297156 | ||
Datensatz im Suchindex
| _version_ | 1804178460632940544 |
|---|---|
| any_adam_object | |
| author | Laidler-Kylander, Nathalie Stenzel, Julia Shepard 1964- |
| author2 | Stone, Christopher |
| author2_role | trl |
| author2_variant | c s cs |
| author_GND | (DE-588)1047089017 |
| author_facet | Laidler-Kylander, Nathalie Stenzel, Julia Shepard 1964- Stone, Christopher |
| author_role | aut aut |
| author_sort | Laidler-Kylander, Nathalie |
| author_variant | n l k nlk j s s js jss |
| building | Verbundindex |
| bvnumber | BV044903420 |
| classification_rvk | QQ 000 |
| ctrlnum | (OCoLC)931369334 (DE-599)DNB1045628743 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02162nam a2200529 c 4500</leader><controlfield tag="001">BV044903420</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180428 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180413s2014 gw |||| 00||| eng d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1045628743</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118555835</subfield><subfield code="c">Gb. : ca. EUR 34.90 (DE) (freier Pr.), ca. EUR 35.90 (AT) (freier Pr.), ca. sfr 46.90 (freier Pr.)</subfield><subfield code="9">978-1-11-855583-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">111855583X</subfield><subfield code="9">1-11-855583-X</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9781118555835</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Best.-Nr.: 1W118555830</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)931369334</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1045628743</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 000</subfield><subfield code="0">(DE-625)141967:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Laidler-Kylander, Nathalie</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Brand IDEA</subfield><subfield code="b">managing nonprofit brands with integrity, democracy and affinity</subfield><subfield code="c">Nathalie Laidler-Kylander ; Julia Shepard Stenzel. Foreword by Christopher Stone, president, Open Society Foundations</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Jossey-Bass, a Wiley Brand</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xviii, 214 Seiten</subfield><subfield code="c">274 mm x 216 mm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Nonprofit-Organisation</subfield><subfield code="0">(DE-588)4293729-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Gemeinnützige Organisation</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Nonprofit-Organisation</subfield><subfield code="0">(DE-588)4293729-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Nonprofit-Organisation</subfield><subfield code="0">(DE-588)4293729-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stenzel, Julia Shepard</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1047089017</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stone, Christopher</subfield><subfield code="4">trl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-118-57330-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-118-57340-2</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=4548810&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030297156</subfield></datafield></record></collection> |
| id | DE-604.BV044903420 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:04:20Z |
| institution | BVB |
| isbn | 9781118555835 111855583X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030297156 |
| oclc_num | 931369334 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | xviii, 214 Seiten 274 mm x 216 mm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Jossey-Bass, a Wiley Brand |
| record_format | marc |
| spelling | Laidler-Kylander, Nathalie Verfasser aut The Brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylander ; Julia Shepard Stenzel. Foreword by Christopher Stone, president, Open Society Foundations First edition New York, NY Jossey-Bass, a Wiley Brand [2014] xviii, 214 Seiten 274 mm x 216 mm txt rdacontent n rdamedia nc rdacarrier Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Gemeinnützige Organisation Nonprofit-Organisation (DE-588)4293729-2 s Management (DE-588)4037278-9 s DE-604 Marketing (DE-588)4037589-4 s Stenzel, Julia Shepard 1964- Verfasser (DE-588)1047089017 aut Stone, Christopher trl Erscheint auch als Online-Ausgabe 978-1-118-57330-3 Erscheint auch als Online-Ausgabe 978-1-118-57340-2 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4548810&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Laidler-Kylander, Nathalie Stenzel, Julia Shepard 1964- The Brand IDEA managing nonprofit brands with integrity, democracy and affinity Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4293729-2 (DE-588)4037589-4 (DE-588)4037278-9 |
| title | The Brand IDEA managing nonprofit brands with integrity, democracy and affinity |
| title_auth | The Brand IDEA managing nonprofit brands with integrity, democracy and affinity |
| title_exact_search | The Brand IDEA managing nonprofit brands with integrity, democracy and affinity |
| title_full | The Brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylander ; Julia Shepard Stenzel. Foreword by Christopher Stone, president, Open Society Foundations |
| title_fullStr | The Brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylander ; Julia Shepard Stenzel. Foreword by Christopher Stone, president, Open Society Foundations |
| title_full_unstemmed | The Brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylander ; Julia Shepard Stenzel. Foreword by Christopher Stone, president, Open Society Foundations |
| title_short | The Brand IDEA |
| title_sort | the brand idea managing nonprofit brands with integrity democracy and affinity |
| title_sub | managing nonprofit brands with integrity, democracy and affinity |
| topic | Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Nonprofit-Organisation Marketing Management |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4548810&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT laidlerkylandernathalie thebrandideamanagingnonprofitbrandswithintegritydemocracyandaffinity AT stenzeljuliashepard thebrandideamanagingnonprofitbrandswithintegritydemocracyandaffinity AT stonechristopher thebrandideamanagingnonprofitbrandswithintegritydemocracyandaffinity |