Research handbook of marketing in emerging economies:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham ; Northampton
Edward Elgar
[2017]
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (xvi, 310 Seiten) Illustrationen |
| ISBN: | 9781784713171 |
| DOI: | 10.4337/9781784713171 |
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| 245 | 1 | 0 | |a Research handbook of marketing in emerging economies |c edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark) |
| 264 | 1 | |a Cheltenham ; Northampton |b Edward Elgar |c [2017] | |
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| 505 | 8 | |a Introduction: Marketing in emerging economies / Marin A. Marinov -- 1 Data collection procedure equivalence in emerging economy market research / Pervez N. Ghauri, -- 2 Globalization, sustainability and marketing of healthcare in emerging markets: Doing good while doing well / Van R. Wood -- 3 Marketing accountability in emerging economy firms / Maja Arslangić-Kalajdžić, -- 4 Materialistic tendencies and adolescent healthy food consumption: Setting the research agenda / Nesma Ammar, -- 5 Psychobranding of emerging economy firms: Building emotional connections with local consumers / G. Nicolás Kfuri -- 6 Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation / Marie-Laure Baron, -- 7 Perceived advertising intrusiveness and avoidance in emerging economies: The case of China / Dan A. Petrovici, -- 8 Value branding in emerging economies as a social dimension in the Indian context / S. Ramesh Kumar, -- 9 Researching country image construct in the context of emerging economies / Durdana Ozretic-Dosen, Vatroslave Skare, -- 10 Opening the black box of Russian culture in B2B relationships / Carl Arthur Solberg, -- 11 Russian consumer behavior: In search of a balance between national uniqueness and Western mainstream / Sergei F. Sutyrin, -- 12 Marketing in an emerging economy: The Russian e-commerce market / Maria Smirnova, -- 13 Marketing in Bulgaria: A small emerging economy and multicultural markets / Vesselin Blagoev, -- 14 Diffusion of supermarkets in Bangladesh: Miles to go / M. Yunus Ali, | |
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Datensatz im Suchindex
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| contents | Introduction: Marketing in emerging economies / Marin A. Marinov -- 1 Data collection procedure equivalence in emerging economy market research / Pervez N. Ghauri, -- 2 Globalization, sustainability and marketing of healthcare in emerging markets: Doing good while doing well / Van R. Wood -- 3 Marketing accountability in emerging economy firms / Maja Arslangić-Kalajdžić, -- 4 Materialistic tendencies and adolescent healthy food consumption: Setting the research agenda / Nesma Ammar, -- 5 Psychobranding of emerging economy firms: Building emotional connections with local consumers / G. Nicolás Kfuri -- 6 Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation / Marie-Laure Baron, -- 7 Perceived advertising intrusiveness and avoidance in emerging economies: The case of China / Dan A. Petrovici, -- 8 Value branding in emerging economies as a social dimension in the Indian context / S. Ramesh Kumar, -- 9 Researching country image construct in the context of emerging economies / Durdana Ozretic-Dosen, Vatroslave Skare, -- 10 Opening the black box of Russian culture in B2B relationships / Carl Arthur Solberg, -- 11 Russian consumer behavior: In search of a balance between national uniqueness and Western mainstream / Sergei F. Sutyrin, -- 12 Marketing in an emerging economy: The Russian e-commerce market / Maria Smirnova, -- 13 Marketing in Bulgaria: A small emerging economy and multicultural markets / Vesselin Blagoev, -- 14 Diffusion of supermarkets in Bangladesh: Miles to go / M. Yunus Ali, |
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| discipline | Wirtschaftswissenschaften |
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| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xvi, 310 Seiten) Illustrationen |
| psigel | ZDB-1-EWE ZDB-77-ECB |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Edward Elgar |
| record_format | marc |
| spellingShingle | Research handbook of marketing in emerging economies Introduction: Marketing in emerging economies / Marin A. Marinov -- 1 Data collection procedure equivalence in emerging economy market research / Pervez N. Ghauri, -- 2 Globalization, sustainability and marketing of healthcare in emerging markets: Doing good while doing well / Van R. Wood -- 3 Marketing accountability in emerging economy firms / Maja Arslangić-Kalajdžić, -- 4 Materialistic tendencies and adolescent healthy food consumption: Setting the research agenda / Nesma Ammar, -- 5 Psychobranding of emerging economy firms: Building emotional connections with local consumers / G. Nicolás Kfuri -- 6 Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation / Marie-Laure Baron, -- 7 Perceived advertising intrusiveness and avoidance in emerging economies: The case of China / Dan A. Petrovici, -- 8 Value branding in emerging economies as a social dimension in the Indian context / S. Ramesh Kumar, -- 9 Researching country image construct in the context of emerging economies / Durdana Ozretic-Dosen, Vatroslave Skare, -- 10 Opening the black box of Russian culture in B2B relationships / Carl Arthur Solberg, -- 11 Russian consumer behavior: In search of a balance between national uniqueness and Western mainstream / Sergei F. Sutyrin, -- 12 Marketing in an emerging economy: The Russian e-commerce market / Maria Smirnova, -- 13 Marketing in Bulgaria: A small emerging economy and multicultural markets / Vesselin Blagoev, -- 14 Diffusion of supermarkets in Bangladesh: Miles to go / M. Yunus Ali, |
| subject_GND | (DE-588)4143413-4 |
| title | Research handbook of marketing in emerging economies |
| title_auth | Research handbook of marketing in emerging economies |
| title_exact_search | Research handbook of marketing in emerging economies |
| title_full | Research handbook of marketing in emerging economies edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark) |
| title_fullStr | Research handbook of marketing in emerging economies edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark) |
| title_full_unstemmed | Research handbook of marketing in emerging economies edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark) |
| title_short | Research handbook of marketing in emerging economies |
| title_sort | research handbook of marketing in emerging economies |
| topic_facet | Aufsatzsammlung |
| url | https://doi.org/10.4337/9781784713171 |
| work_keys_str_mv | AT marinovmarina researchhandbookofmarketinginemergingeconomies |