Social media marketing: breakthroughs in research and practice
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Disseminator of Knowledge
[2018]
|
| Schriftenreihe: | Critical explorations
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-1049 DE-706 DE-573 DE-91 DE-20 DE-898 DE-83 Volltext |
| Zusammenfassung: | "This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"... |
| Beschreibung: | Druckausgabe in 2 Bänden erschienen |
| Beschreibung: | 1 Online-Ressource (xix, 1572 Seiten, Seite xx-xxvii) |
| ISBN: | 9781522556381 |
| DOI: | 10.4018/978-1-5225-5637-4 |
Internformat
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:16Z |
| institution | BVB |
| institution_GND | (DE-588)5010976-5 |
| isbn | 9781522556381 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030289229 |
| oclc_num | 1031044052 |
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| physical | 1 Online-Ressource (xix, 1572 Seiten, Seite xx-xxvii) |
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| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Critical explorations |
| spelling | Social media marketing (breakthroughs in research and practice) Social media marketing breakthroughs in research and practice Information Resources Management Association (USA) Hershey PA, USA IGI Global, Disseminator of Knowledge [2018] © 2018 1 Online-Ressource (xix, 1572 Seiten, Seite xx-xxvii) txt rdacontent c rdamedia cr rdacarrier Critical explorations Druckausgabe in 2 Bänden erschienen "This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"... Social media Mass media and business. Relationship marketing Customer relations Information Resources Management Association (DE-588)5010976-5 isb Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-5637-4 Erscheint auch als Druck-Ausgabe 1-5225-5637-0 https://doi.org/10.4018/978-1-5225-5637-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Social media marketing breakthroughs in research and practice Social media Mass media and business. Relationship marketing Customer relations |
| title | Social media marketing breakthroughs in research and practice |
| title_alt | Social media marketing (breakthroughs in research and practice) |
| title_auth | Social media marketing breakthroughs in research and practice |
| title_exact_search | Social media marketing breakthroughs in research and practice |
| title_full | Social media marketing breakthroughs in research and practice Information Resources Management Association (USA) |
| title_fullStr | Social media marketing breakthroughs in research and practice Information Resources Management Association (USA) |
| title_full_unstemmed | Social media marketing breakthroughs in research and practice Information Resources Management Association (USA) |
| title_short | Social media marketing |
| title_sort | social media marketing breakthroughs in research and practice |
| title_sub | breakthroughs in research and practice |
| topic | Social media Mass media and business. Relationship marketing Customer relations |
| topic_facet | Social media Mass media and business. Relationship marketing Customer relations |
| url | https://doi.org/10.4018/978-1-5225-5637-4 |
| work_keys_str_mv | UT socialmediamarketingbreakthroughsinresearchandpractice AT informationresourcesmanagementassociation socialmediamarketingbreakthroughsinresearchandpractice |