Strategic public relations leadership:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2013
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 164 pages illustrations 24 cm |
| ISBN: | 9780415667944 9780415667951 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic public relations leadership |c Anne Gregory and Paul Willis |
| 250 | |a First published | ||
| 264 | 1 | |a London |b Routledge |c 2013 | |
| 300 | |a viii, 164 pages |b illustrations |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-030285411 | ||
Datensatz im Suchindex
| _version_ | 1804178438887571457 |
|---|---|
| adam_text | STRATEGIC PUBLIC RELATIONS LEADERSHIP
/ GREGORY, ANNE
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
THE STRATEGIC CONTRIBUTION OF PUBLIC RELATIONS
A PUBLIC RELATIONS VIEW OF THE ORGANISATION
LEADERSHIP AND PUBLIC RELATIONS
SUPPORTING THE CHIEF EXECUTIVE
A NEW MODEL OF STRATEGIC PUBLIC RELATIONS
THE PRE-OCCUPATIONS OF PUBLIC RELATIONS LEADERS
CONTEXTUAL INTELLIGENCE
VALUING VALUES
THE BUSINESS OF ETHICS
ENACTING THE ROLE
THE RESPONSIBILITIES OF PUBLIC RELATIONS LEADERS
THE PLANNER
THE CATALYST
THE EXPERT TECHNICIAN
THE INTERNAL EDUCATOR
THE CONSULTANT
PUBLIC RELATIONS AT THE EDGE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:03:59Z |
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| isbn | 9780415667944 9780415667951 |
| language | English |
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| spelling | Gregory, Anne 1953- Verfasser (DE-588)173634397 aut Strategic public relations leadership Anne Gregory and Paul Willis First published London Routledge 2013 viii, 164 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Willis, Paul A. Verfasser aut Erscheint auch als 978-0-203-38473-2 Online LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030285411&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gregory, Anne 1953- Willis, Paul A. Strategic public relations leadership Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Strategic public relations leadership |
| title_auth | Strategic public relations leadership |
| title_exact_search | Strategic public relations leadership |
| title_full | Strategic public relations leadership Anne Gregory and Paul Willis |
| title_fullStr | Strategic public relations leadership Anne Gregory and Paul Willis |
| title_full_unstemmed | Strategic public relations leadership Anne Gregory and Paul Willis |
| title_short | Strategic public relations leadership |
| title_sort | strategic public relations leadership |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Öffentlichkeitsarbeit |
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