Verfügbarkeit: Marketing :: THWS Bibkatalog

Marketing: an introduction

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Armstrong, Gary 1943- (VerfasserIn), Kotler, Philip 1931- (VerfasserIn), Opresnik, Marc Oliver 1969- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Boston Pearson [2017]
Ausgabe:	Thirteenth edition, global edition
Schriftenreihe:	Always Learning
Schlagworte:	Marketing CD-ROM Marktanalyse Marketingstrategie Einführung
Online-Zugang:	FWS01 FWS02 TUBA1
Beschreibung:	1 Online-Ressource (675 Seiten) Illustrationen
ISBN:	9781292146522

Internformat

MARC


LEADER	00000nmm a2200000 c 4500
001	BV044887173
003	DE-604
005	20240201
007	cr\|uuu---uuuuu
008	180329s2017 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9781292146522 \|9 978-1-292-14652-2
035			\|a (ZDB-150-PEB)978-1-292-14652-2
035			\|a (OCoLC)1030604586
035			\|a (DE-599)BVBBV044887173
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-863 \|a DE-862 \|a DE-83
082	0		\|a 658.8
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Armstrong, Gary \|d 1943- \|e Verfasser \|0 (DE-588)170906825 \|4 aut
245	1	0	\|a Marketing \|b an introduction \|c Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, with Marc O. Opresnik, St. Gallen Management Institute
250			\|a Thirteenth edition, global edition
264		1	\|a Boston \|b Pearson \|c [2017]
300			\|a 1 Online-Ressource (675 Seiten) \|b Illustrationen
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a Always Learning
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a CD-ROM \|0 (DE-588)4139307-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktanalyse \|0 (DE-588)4037624-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4151278-9 \|a Einführung \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a CD-ROM \|0 (DE-588)4139307-7 \|D s
689	0		\|8 1\p \|5 DE-604
689	1	0	\|a Marktanalyse \|0 (DE-588)4037624-2 \|D s
689	1		\|8 2\p \|5 DE-604
689	2	0	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|D s
689	2		\|8 3\p \|5 DE-604
700	1		\|a Kotler, Philip \|d 1931- \|e Verfasser \|0 (DE-588)121409600 \|4 aut
700	1		\|a Opresnik, Marc Oliver \|d 1969- \|e Verfasser \|0 (DE-588)121167410 \|4 aut
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-1-292-14650-8 \|z 1-292-14650-8
912			\|a ZDB-30-PQE \|a ZDB-150-PEB
999			\|a oai:aleph.bib-bvb.de:BVB01-030281247
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
966	e		\|u https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=5185601&query=5185601 \|l FWS01 \|p ZDB-30-PQE \|x Aggregator \|3 Volltext
966	e		\|u https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=5185601&query=5185601 \|l FWS02 \|p ZDB-30-PQE \|x Aggregator \|3 Volltext
966	e		\|u https://elibrary.pearson.de/book/99.150005/9781292146522 \|l TUBA1 \|p ZDB-150-PEB \|q TUB_EBS_Pearson \|x Verlag \|3 Volltext

Datensatz im Suchindex

DE-BY-FWS_katkey	684785
_version_	1806183434475798528
any_adam_object
author	Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969-
author_GND	(DE-588)170906825 (DE-588)121409600 (DE-588)121167410
author_facet	Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969-
author_role	aut aut aut
author_sort	Armstrong, Gary 1943-
author_variant	g a ga p k pk m o o mo moo
building	Verbundindex
bvnumber	BV044887173
classification_rvk	QP 600
collection	ZDB-30-PQE ZDB-150-PEB
ctrlnum	(ZDB-150-PEB)978-1-292-14652-2 (OCoLC)1030604586 (DE-599)BVBBV044887173
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Thirteenth edition, global edition
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02636nmm a2200577 c 4500</leader><controlfield tag="001">BV044887173</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240201 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">180329s2017 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292146522</subfield><subfield code="9">978-1-292-14652-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-150-PEB)978-1-292-14652-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1030604586</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044887173</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Armstrong, Gary</subfield><subfield code="d">1943-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170906825</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">an introduction</subfield><subfield code="c">Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, with Marc O. Opresnik, St. Gallen Management Institute</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Thirteenth edition, global edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston</subfield><subfield code="b">Pearson</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (675 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Always Learning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Opresnik, Marc Oliver</subfield><subfield code="d">1969-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121167410</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-292-14650-8</subfield><subfield code="z">1-292-14650-8</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-150-PEB</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030281247</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=5185601&query=5185601</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=5185601&query=5185601</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.pearson.de/book/99.150005/9781292146522</subfield><subfield code="l">TUBA1</subfield><subfield code="p">ZDB-150-PEB</subfield><subfield code="q">TUB_EBS_Pearson</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	(DE-588)4151278-9 Einführung gnd-content
genre_facet	Einführung
id	DE-604.BV044887173
illustrated	Not Illustrated
indexdate	2024-08-01T13:12:31Z
institution	BVB
isbn	9781292146522
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030281247
oclc_num	1030604586
open_access_boolean
owner	DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-83
owner_facet	DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-83
physical	1 Online-Ressource (675 Seiten) Illustrationen
psigel	ZDB-30-PQE ZDB-150-PEB ZDB-150-PEB TUB_EBS_Pearson
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Pearson
record_format	marc
series2	Always Learning
spellingShingle	Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- Marketing an introduction Marketing (DE-588)4037589-4 gnd CD-ROM (DE-588)4139307-7 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4139307-7 (DE-588)4037624-2 (DE-588)4120697-6 (DE-588)4151278-9
title	Marketing an introduction
title_auth	Marketing an introduction
title_exact_search	Marketing an introduction
title_full	Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, with Marc O. Opresnik, St. Gallen Management Institute
title_fullStr	Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, with Marc O. Opresnik, St. Gallen Management Institute
title_full_unstemmed	Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, with Marc O. Opresnik, St. Gallen Management Institute
title_short	Marketing
title_sort	marketing an introduction
title_sub	an introduction
topic	Marketing (DE-588)4037589-4 gnd CD-ROM (DE-588)4139307-7 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Marketing CD-ROM Marktanalyse Marketingstrategie Einführung
work_keys_str_mv	AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction AT opresnikmarcoliver marketinganintroduction

Verfügbarkeit

Volltext öffnen

MARC

Datensatz im Suchindex

Ähnliche Einträge