Public relations campaigns: an integrated approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxvii, 276 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781506332512 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20180522 | ||
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| 010 | |a 017048146 | ||
| 020 | |a 9781506332512 |9 978-1-5063-3251-2 | ||
| 035 | |a (OCoLC)1032692816 | ||
| 035 | |a (DE-599)BVBBV044882200 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Luttrell, Regina |d 1975- |e Verfasser |0 (DE-588)1082008141 |4 aut | |
| 245 | 1 | 0 | |a Public relations campaigns |b an integrated approach |c Regina M. Luttrell (Syracuse University, New York), Luke W. Capizzo (University of Maryland, College Park) |
| 264 | 1 | |a Los Angeles |b SAGE |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a xxvii, 276 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Public relations |x Management | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Capizzo, Luke W. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030276387&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030276387 | ||
Datensatz im Suchindex
| _version_ | 1804178421205434368 |
|---|---|
| adam_text | PUBLIC RELATIONS CAMPAIGNS
/ LUTTRELL, REGINAYYD1975-YYEAUTHOR
: 2018
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ABOUT THE AUTHORS
INTRODUCTION: CAMPAIGNS IN THE PROFESSIONAL PUBLIC RELATIONS CONTEXT
INTRODUCTION TO INTEGRATED CAMPAIGNS
STRATEGIC COMMUNICATION CAMPAIGN FUNDAMENTALS
UNDERSTANDING PESO
RESEARCH, PART I: DIAGNOSIS & DEVELOPMENTAL RESEARCH
RESEARCH, PART II: GOALS
OBJECTIVES
STRATEGIES
TACTICS
IMPLEMENTATION
REPORTING AND EVALUATION
FORMULATING AN INTEGRATED CAMPAIGN : CASE STUDIES
APPENDIX
GLOSSARY
REFERENCES
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044882200 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:03:42Z |
| institution | BVB |
| isbn | 9781506332512 |
| language | English |
| lccn | 017048146 |
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| owner | DE-739 DE-N2 DE-473 DE-BY-UBG DE-1050 |
| owner_facet | DE-739 DE-N2 DE-473 DE-BY-UBG DE-1050 |
| physical | xxvii, 276 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | SAGE |
| record_format | marc |
| spelling | Luttrell, Regina 1975- Verfasser (DE-588)1082008141 aut Public relations campaigns an integrated approach Regina M. Luttrell (Syracuse University, New York), Luke W. Capizzo (University of Maryland, College Park) Los Angeles SAGE [2019] © 2019 xxvii, 276 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Public relations Public relations Management Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Capizzo, Luke W. Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030276387&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Luttrell, Regina 1975- Capizzo, Luke W. Public relations campaigns an integrated approach Public relations Public relations Management Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Public relations campaigns an integrated approach |
| title_auth | Public relations campaigns an integrated approach |
| title_exact_search | Public relations campaigns an integrated approach |
| title_full | Public relations campaigns an integrated approach Regina M. Luttrell (Syracuse University, New York), Luke W. Capizzo (University of Maryland, College Park) |
| title_fullStr | Public relations campaigns an integrated approach Regina M. Luttrell (Syracuse University, New York), Luke W. Capizzo (University of Maryland, College Park) |
| title_full_unstemmed | Public relations campaigns an integrated approach Regina M. Luttrell (Syracuse University, New York), Luke W. Capizzo (University of Maryland, College Park) |
| title_short | Public relations campaigns |
| title_sort | public relations campaigns an integrated approach |
| title_sub | an integrated approach |
| topic | Public relations Public relations Management Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Public relations Management Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030276387&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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