Branding Latin America: strategies, aims, resistance
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Lexington Books
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiii, 232 Seiten Illustrationen |
| ISBN: | 9781498568272 |
Internformat
MARC
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| 245 | 1 | 0 | |a Branding Latin America |b strategies, aims, resistance |c edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk |
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Datensatz im Suchindex
| _version_ | 1804178420207190016 |
|---|---|
| adam_text | BRANDING LATIN AMERICA
/
: 2018
TABLE OF CONTENTS / INHALTSVERZEICHNIS
FOREWORD / MELISSA ARONCZYK
INTRODUCTION: CONTEXT AND CONTESTATION / DUNJA FEHIMOVIC AND REBECCA
OGDEN
PROMOTION BEFORE NATION BRANDING : CHILE AT THE WORLD EXHIBITIONS /
ANDREA PAZ CERDA PEREIRA
THE COUNTER-NARRATIVES OF NATION BRANDING : THE CASE OF PERU / FEILIX
LOSSIO CHAIVEZ
LIVING THE BRAND : AUTHENTICITY AND AFFECTIVE CAPITAL IN CONTEMPORARY
CUBAN TOURISM / REBECCA OGDEN
COVERT NATION BRANDING AND THE NEOLIBERAL SUBJECT : THE CASE OF IT S
COLOMBIA, NOT COLUMBIA / PAULA GOIMEZ CARRILLO
RESISTING THE BRAND, RESISTING THE PLATFORM? : DIGITAL GENRES AND THE
CONTESTATION OF CORPORATE POWERS IN BELEIN GACHE S RADIKAL KARAOKE /
CLAIRE TAYLOR
PROTESTS, NEWS, AND NATION BRANDING : THE ROLE OF FOREIGN JOURNALISTS IN
CONSTRUCTING AND PROJECTING THE IMAGE OF BRAZIL DURING THE JUNE 2013
DEMONSTRATIONS / CEISAR JIMEINEZ-MARTIINEZ
INTERNATIONAL LOVE? LATINO MUSIC VIDEOS, THE LATIN BRAND OF
UNIVERSALITY, AND PITBULL / ANDREW GINGER
THE PARADOXES OF THE CUBAN BRAND : AUTHENTICITY, RESISTANCE, AND
HEROIC VICTIMHOOD IN CUBAN FILM / DUNJA FEHIMOVI?
BRANDING, SENSE, AND THEIR THREATS / BRETT LEVINSON
EPILOGUE / DUNJA FEHIMOVIC AND REBECCA OGDEN
ABOUT THE CONTRIBUTORS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| building | Verbundindex |
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| callnumber-first | F - General American History |
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| dewey-full | 303.48/28 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 303 - Social processes |
| dewey-raw | 303.48/28 |
| dewey-search | 303.48/28 |
| dewey-sort | 3303.48 228 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Book |
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| spelling | Branding Latin America strategies, aims, resistance edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk Lanham ; Boulder ; New York ; London Lexington Books [2018] © 2017 xiii, 232 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Place marketing Latin America Branding (Marketing) Latin America Tourismusmarketing (DE-588)102470968X gnd rswk-swf Regionales Marketing (DE-588)4388526-3 gnd rswk-swf Latin America Relations Lateinamerika (DE-588)4074032-8 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Lateinamerika (DE-588)4074032-8 g Regionales Marketing (DE-588)4388526-3 s Tourismusmarketing (DE-588)102470968X s DE-604 Fehimović, Dunja (DE-588)115489469X edt Ogden, Rebecca (DE-588)1154895068 edt Aronczyk, Melissa wpr Erscheint auch als Online-Ausgabe Branding Latin America Lanham : Lexington Books, [2018] 9781498568289 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030275820&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Branding Latin America strategies, aims, resistance Place marketing Latin America Branding (Marketing) Latin America Tourismusmarketing (DE-588)102470968X gnd Regionales Marketing (DE-588)4388526-3 gnd |
| subject_GND | (DE-588)102470968X (DE-588)4388526-3 (DE-588)4074032-8 (DE-588)1071861417 |
| title | Branding Latin America strategies, aims, resistance |
| title_auth | Branding Latin America strategies, aims, resistance |
| title_exact_search | Branding Latin America strategies, aims, resistance |
| title_full | Branding Latin America strategies, aims, resistance edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk |
| title_fullStr | Branding Latin America strategies, aims, resistance edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk |
| title_full_unstemmed | Branding Latin America strategies, aims, resistance edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk |
| title_short | Branding Latin America |
| title_sort | branding latin america strategies aims resistance |
| title_sub | strategies, aims, resistance |
| topic | Place marketing Latin America Branding (Marketing) Latin America Tourismusmarketing (DE-588)102470968X gnd Regionales Marketing (DE-588)4388526-3 gnd |
| topic_facet | Place marketing Latin America Branding (Marketing) Latin America Tourismusmarketing Regionales Marketing Latin America Relations Lateinamerika Konferenzschrift |
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