Social media marketing: emerging concepts and applications
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Singapore
palgrave macmillan
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xxiii, 226 Seiten Illustrationen, Diagramme |
| ISBN: | 9789811053221 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20180509 | ||
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| 008 | 180321s2018 a||| |||| 00||| eng d | ||
| 020 | |a 9789811053221 |9 978-981-10-5322-1 | ||
| 035 | |a (OCoLC)1030533756 | ||
| 035 | |a (DE-599)BVBBV044875513 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-1049 |a DE-29 | ||
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| 245 | 1 | 0 | |a Social media marketing |b emerging concepts and applications |c Githa Heggde, G. Shainesh |
| 264 | 1 | |a Singapore |b palgrave macmillan |c [2018] | |
| 264 | 4 | |c 2018 | |
| 300 | |a xxiii, 226 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
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| 689 | 0 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
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| 689 | 1 | |C b |5 DE-604 | |
| 700 | 1 | |a Heggde, Githa S. |e Sonstige |4 oth | |
| 700 | 1 | |a Shainess, G. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-981-10-5323-8 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030269863&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030269863 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178409643835392 |
|---|---|
| adam_text | Contents
Part I Conceptual Issues in Social Media 1
1 How Social Media Will Impact Marketing Media 3
Jag dish N. Sheth
2 Social Media Marketing: Evolution and Change 19
Shweta Sharma and H, V Verma
3 Uniqueness of Social in the Overall SMAC Stack 37
Easwar Krishna Iyer
4 Lifecycle of Information on the Web: Implications
for Aggregator Sites 51
H. V. Satyanarayana, T M. Prasannay and G. Shainesh
5 Shadow Side of Social Media Marketing: A User’s
Perspective 63
Amirggini Shirish
Part II Understanding Digital Consumers 81
xi
xii CONTENTS
6 Exploring the Relationship Between Perceived Benefits
and Social Media Brands Using Discriminant Analysis
Rajendra Nargundkar and Avinash Mulky
7 The Influence of Trust and Ease of Use of Social Media
Platforms on South Africa’s Generation Y Social Media
Use Intention and Information Sharing
Nathalie Chinje and Richard Chinomona
8 Decoding Digital Consumer Feedback: Customer
Intelligence Insights Through Unstructured
Data Mining
Supriya Tandon and Aswinraj Govindamj
Part III Integrating Social Media into Marketing
9 Social Media Marketing, Corporate Social
Responsibility, and Social Change in India
Sameer Deshpande
10 The Future of Social CRM
Ajay Row
11 Sales Professionals’ Use of Social Media to
Create and Deploy Social Capital in US and
Indian Companies
Rajiv Kashyap, Sudha Mani, Prabakar Kothandamman,
and Raj Agnihotri
Part IV Social Media Applications and Case Studies
12 Influence of Social Media Marketing on Health Care
and Automobile Sectors in India
Joyeeta Chattcrjec and Ambrish Joshi
83
93
113
121
123
137
143
159
161
CONTENTS Xlll
13 A Critical Analysis of Consumer Protection in
Social Media Selling with Reference to Information
Disclosures
Pratima Narayan and Githa Hejygde
14 Portea: Social Media Applications
K. Ganesh
15 Qwikcilver’s Experience: Why Social Marketing Drove
Digital Gifting Growth in India
T, B Pratap
Index
181
195
209
215
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV044875513 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1030533756 (DE-599)BVBBV044875513 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Social media marketing emerging concepts and applications Githa Heggde, G. Shainesh Singapore palgrave macmillan [2018] 2018 xxiii, 226 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Business Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s 1\p DE-604 b DE-604 Heggde, Githa S. Sonstige oth Shainess, G. Sonstige oth Erscheint auch als Online-Ausgabe 978-981-10-5323-8 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030269863&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Social media marketing emerging concepts and applications |
| title_auth | Social media marketing emerging concepts and applications |
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| title_full | Social media marketing emerging concepts and applications Githa Heggde, G. Shainesh |
| title_fullStr | Social media marketing emerging concepts and applications Githa Heggde, G. Shainesh |
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| title_sort | social media marketing emerging concepts and applications |
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