Predictive analytics for marketers: using data mining for business advantage
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York ; New Delhi
Kogan Page
2018
|
| Subjects: | |
| Item Description: | Literaturverzeichnis: Seite 241-245 |
| Physical Description: | xvi, 251 Seiten Diagramme |
| ISBN: | 9780749479930 |
Staff View
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| id | DE-604.BV044871962 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:03:25Z |
| institution | BVB |
| isbn | 9780749479930 |
| language | English |
| lccn | 017050352 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030266376 |
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| physical | xvi, 251 Seiten Diagramme |
| publishDate | 2018 |
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| publisher | Kogan Page |
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| spelling | Leventhal, Barry Verfasser (DE-588)1153169142 aut Predictive analytics for marketers using data mining for business advantage Barry Leventhal London ; New York ; New Delhi Kogan Page 2018 xvi, 251 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis: Seite 241-245 Marketing research Consumer behavior Data mining Data Mining (DE-588)4428654-5 gnd rswk-swf Prognose (DE-588)4047390-9 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Data Mining (DE-588)4428654-5 s Datenanalyse (DE-588)4123037-1 s Prognose (DE-588)4047390-9 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Erscheint auch als Online-Ausgabe Leventhal, Barry, author Predictive analytics for marketers London ; New York : Kogan Page, 2018 978-0-7494-7994-7 |
| spellingShingle | Leventhal, Barry Predictive analytics for marketers using data mining for business advantage Marketing research Consumer behavior Data mining Data Mining (DE-588)4428654-5 gnd Prognose (DE-588)4047390-9 gnd Datenanalyse (DE-588)4123037-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4428654-5 (DE-588)4047390-9 (DE-588)4123037-1 (DE-588)4062644-1 |
| title | Predictive analytics for marketers using data mining for business advantage |
| title_auth | Predictive analytics for marketers using data mining for business advantage |
| title_exact_search | Predictive analytics for marketers using data mining for business advantage |
| title_full | Predictive analytics for marketers using data mining for business advantage Barry Leventhal |
| title_fullStr | Predictive analytics for marketers using data mining for business advantage Barry Leventhal |
| title_full_unstemmed | Predictive analytics for marketers using data mining for business advantage Barry Leventhal |
| title_short | Predictive analytics for marketers |
| title_sort | predictive analytics for marketers using data mining for business advantage |
| title_sub | using data mining for business advantage |
| topic | Marketing research Consumer behavior Data mining Data Mining (DE-588)4428654-5 gnd Prognose (DE-588)4047390-9 gnd Datenanalyse (DE-588)4123037-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing research Consumer behavior Data mining Data Mining Prognose Datenanalyse Verbraucherverhalten |
| work_keys_str_mv | AT leventhalbarry predictiveanalyticsformarketersusingdataminingforbusinessadvantage |