Predictive analytics for marketers: using data mining for business advantage
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
Kogan Page
2018
|
| Schlagworte: | |
| Beschreibung: | Literaturverzeichnis: Seite 241-245 |
| Beschreibung: | xvi, 251 Seiten Diagramme |
| ISBN: | 9780749479930 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
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| 035 | |a (OCoLC)1020780829 | ||
| 035 | |a (DE-599)BVBBV044871962 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 245 | 1 | 0 | |a Predictive analytics for marketers |b using data mining for business advantage |c Barry Leventhal |
| 264 | 1 | |a London ; New York ; New Delhi |b Kogan Page |c 2018 | |
| 300 | |a xvi, 251 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis: Seite 241-245 | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Data mining | |
| 650 | 0 | 7 | |a Data Mining |0 (DE-588)4428654-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Prognose |0 (DE-588)4047390-9 |2 gnd |9 rswk-swf |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Leventhal, Barry, author |t Predictive analytics for marketers |d London ; New York : Kogan Page, 2018 |z 978-0-7494-7994-7 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Leventhal, Barry |
| author_GND | (DE-588)1153169142 |
| author_facet | Leventhal, Barry |
| author_role | aut |
| author_sort | Leventhal, Barry |
| author_variant | b l bl |
| building | Verbundindex |
| bvnumber | BV044871962 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 QP 345 |
| ctrlnum | (OCoLC)1020780829 (DE-599)BVBBV044871962 |
| dewey-full | 658.8/302856312 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/302856312 |
| dewey-search | 658.8/302856312 |
| dewey-sort | 3658.8 9302856312 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044871962 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:03:25Z |
| institution | BVB |
| isbn | 9780749479930 |
| language | English |
| lccn | 017050352 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030266376 |
| oclc_num | 1020780829 |
| open_access_boolean | |
| owner | DE-1049 DE-M347 DE-2070s DE-20 |
| owner_facet | DE-1049 DE-M347 DE-2070s DE-20 |
| physical | xvi, 251 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Leventhal, Barry Verfasser (DE-588)1153169142 aut Predictive analytics for marketers using data mining for business advantage Barry Leventhal London ; New York ; New Delhi Kogan Page 2018 xvi, 251 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis: Seite 241-245 Marketing research Consumer behavior Data mining Data Mining (DE-588)4428654-5 gnd rswk-swf Prognose (DE-588)4047390-9 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Data Mining (DE-588)4428654-5 s Datenanalyse (DE-588)4123037-1 s Prognose (DE-588)4047390-9 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Erscheint auch als Online-Ausgabe Leventhal, Barry, author Predictive analytics for marketers London ; New York : Kogan Page, 2018 978-0-7494-7994-7 |
| spellingShingle | Leventhal, Barry Predictive analytics for marketers using data mining for business advantage Marketing research Consumer behavior Data mining Data Mining (DE-588)4428654-5 gnd Prognose (DE-588)4047390-9 gnd Datenanalyse (DE-588)4123037-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4428654-5 (DE-588)4047390-9 (DE-588)4123037-1 (DE-588)4062644-1 |
| title | Predictive analytics for marketers using data mining for business advantage |
| title_auth | Predictive analytics for marketers using data mining for business advantage |
| title_exact_search | Predictive analytics for marketers using data mining for business advantage |
| title_full | Predictive analytics for marketers using data mining for business advantage Barry Leventhal |
| title_fullStr | Predictive analytics for marketers using data mining for business advantage Barry Leventhal |
| title_full_unstemmed | Predictive analytics for marketers using data mining for business advantage Barry Leventhal |
| title_short | Predictive analytics for marketers |
| title_sort | predictive analytics for marketers using data mining for business advantage |
| title_sub | using data mining for business advantage |
| topic | Marketing research Consumer behavior Data mining Data Mining (DE-588)4428654-5 gnd Prognose (DE-588)4047390-9 gnd Datenanalyse (DE-588)4123037-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing research Consumer behavior Data mining Data Mining Prognose Datenanalyse Verbraucherverhalten |
| work_keys_str_mv | AT leventhalbarry predictiveanalyticsformarketersusingdataminingforbusinessadvantage |