Visual data storytelling with tableau:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Addison-Wesley
[2018]
|
| Schriftenreihe: | Pearson Addison Wesley data & analytics series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Angekündigt als: Ryan, Lindy: Information visualization in tableau |
| Beschreibung: | xxvii, 244 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9780134712833 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents at a Glance
Forew ord................................................................... xii
Preface....................................................................... xiii
A ckn ow le d gm en ts...................................................... xxiv
About the A u th o r......................................................... xxvi
1 Storytelling in a Digital Era................................................. 1
2 The Power of Visual Data S to rie s........................................15
3 Getting Started with T a b le a u ........................................... 33
4
Importance of Context in Storytelling..................................51
5
Choosing the Right V is u a l............................................... 65
6
Curating Visuals for Your A u d ie n c e ................................... 107
7
Preparing Data for Storytelling......................................... 143
8
Storyboarding Frame by F ra m e ....................................... 167
9
Advanced Storytelling C h a r t s ..........................................191
10
Closing T h o u g h ts......................................................... 225
In d e x ........................................................................ 233
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«___________________________________________________________________________________________________________________________________
V
Contents
F o r e w o r d .................................................................xii
P r e f a c e .....................................................................xiii
A c k n o w le d g m e n t s .................................................. x x iv
A b o u t th e A u t h o r ................................................... x xv i
1
S to ry te llin g in a D igital E r a ......................................... 1
A Visual Revolution.......................................................... 2
From Visualization to Visual Data Storytelling: An Evolution, , , . 6
From Visual to Story: Bridging the G a p ................................8
S u m m a ry ...............
2
13
T h e P o w e r o f Visual D ata S t o r ie s ............................... .1 5
The Science of Storytelling........ ......................
The Brain on Stories...............................................
16
16
The Human on Stories..................................................... 18
The Power of Stories.......................................................20
The Classic Visualization Exam ple.......................................20
Using Small Personal Data for Big Stories........................
23
The Two-or-Four Season Debate........................................ 27
Napoleon s M a rc h ........................................................ 29
Stories Outside of the Box................................................. 31
S u m m a ry ...................
3
32
G e ttin g Started w ith T a b l e a u ..................................... 33
Using Tableau . ..................
34
W hy T a b le a u ?........................................................... • 34
The Tableau Product Portfolio. ......................................... 36
Tableau Server. . ...........................................................37
Tableau Desktop.......................................................... 37
Tableau Online. .............................................................37
Tableau Public..............................................................37
viii
CONTENTS
Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Connecting to Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Connecting to Tables .................................... .
Live Versus Extract
39
......... . . . . . 41
Connecting to Multiple Tables with Joins. .................. .
42
Basic Data Prep with Data I nterpreter. . . . . . . . . . . . . . . 44
Navigating the Tableau Interface , ............................ .
45
Menus and Toolbar. .................................... ....... . . . . . 46
Data Window.
............................................. .
Shelves and Cards.
47
.............................................. .47
Legends. .........................
.47
Understanding Dimensions and Measures. . . . . . . . . . . . . . 48
Dimensions. .....................
48
Measures ..................................
48
Continuous and Discrete..... ..................................
48
S u m m a ry ..................................................................
49
4 Importance of Context in Storytelling ................ . .51
Context in A c tio n ..................................
53
Harry Potter: Hero or Menace?.............................
53
Ensuring Relevant Context. ............................................... 55
Exploratory versus Explanatory Analysis . ..............
56
Structuring Stor i es. . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
Story P lot.........................
59
Story Genre. ..............
60
Audience Analysis for Storytelling . . .
. . . . . . . . . . . . 61
Who ..............................
.61
W hat..... ...............................................................
62
Why....... ........................................................... . - • 62
How ................................ . . .................................. 63
Summary . . . . . . . .
...........
64
CONTENTS
5 Choosing the Right V isu al....................................65
The B a r C h a r t ...................... ................ .. ................ 66
Tableau How-To: BarChart. ............................... . . . . . . . 68
The Line C h a rt ,........................................................... 70
Tableau How-To: Line Chart . . . . . . . . . . . . . . . . . . . . . . . . . . 72
The Pie and Donut Charts . . . . . . . . . . . . . . . . . . . . . . . . 73
Tableau How-To: Pie and Donut Charts, ................................74
The Scatter Pl ot. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Tableau How-To: Scatter Plots. . . . . . . . . . . . . . . . . . . . . . . . . 79
The Packed Bubble Chart, . . . . . . . . . . . . . . . . . . . . . . . . 83
Tableau How-To: Packed Bubble Charts. . . . . . . . . . . . . . . . . . . 83
TheTreemap, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
Tableau How-To: Treemaps. . . . , ................. .
86
The Heat M ap ...............................................
88
Tableau How-To: Heat M a p s....... ..........
89
Maps, ............
Connecting to Geographic Data
91
.......... . . . . ..... 92
Assigning Geographic Roles......................
93
Creating Geographic Hierarchies. . ..............
95
Proportional Symbol Maps. , .............
97
Choropleth Map, ............................................
S u m m a ry ..............
100
106
6 Curating Visuals for Your A u d ie n ce ....................... 107
Visual Design Building B l o c k s .........................................110
C o l o r .......................................
110
Stepped Color............................................................ 114
Reversed C o lo r .............
Color Effects. . .............
115
118
Opacity .................................................................... 118
Mark Borders ........
119
Mark Halos................................................................ 120
IX
X
CONTENTS
The Truth about Red and Green, . . . . . . . . . . . . . . . . . . .
121
Lin e s........................................................ . ......... . . 124
Formatting Grid Lines, Zero Lines, and Drop Lines. . . . . . . . . . . . 128
Formatting B o rd e rs.......................
Formatting, Shading, and Banding
131
...................... ..
134
Shapes. ............................... ............................. .
139
Shape Marks Card............................
139
Custom Sh a p e s.......................................................... 140
S u m m a ry ................................ .. ............ . .............. 142
7 Preparing Data for Storytelling..............................143
Basic Data Prep in Tableau: Data Interpreter. .................... 144
Data Interpreter in Action......................
145
Handling Nulls in Tableau . ............................................ 147
Cleaning M essy Survey Data in Excel . . . . . . . . . . . . . . . .
Step 1: Surface Cleaning...............
148
150
Step 2: Creating a Numeric Copy ........................................151
Step 3: Creating the Meta Helper File .......................... .
.153
Pivoting Data from Wide to Tall. .................................... 155
Reshaping Survey Data with Tableau 10 ............................ 156
Step 1: Creating Extracts. .............................
156
Step 2: Joining Data Sources . .......................
160
S u m m a ry .................................................................... 165
8 Storyboarding Frame by F r a m e ...................... .. . 167
Understanding Stories in Tableau . . . . . . . . . . . . . . . . . .
168
Individual Visualizations (Sheets).......................................169
Dashboards....... . . . . . . . . . . . . .................................. 169
Story Points.............................
.172
The Storyboarding Process, ............................................ 176
Planning Your Story s Purpose ........................................... 176
Storyboarding Your Data Story........................................ .177
CONTENTS
Building a S t or y . . . . . . . . . . . . . . . . . . . . ............. . . 178
Making Meta Meaningful
......
............. 179
Visualizing Survey Demographics. . . . . . . . . . . . . . . . . . . . . 179
Act One: Demographic Dashboard and Key Question.
Act Two: Questioning Character Aggression
... .
. . . . . . . . . . . . .187
Act Three: The Reveal......................
188
Summary ...................................................
9
. 185
190
A d v a n c e d S to ryte llin g C h a rts. ........................... . , , 1 9 1
Tim elines. .................. ................. ................. . . . . . 192
Bar-in-Bar C h a rt s ..........................................................199
Likert Visualizations................................. ............ . , 202
100% Stacked BarChart................................................. 203
Divergent Stacked Bar Chart....................
205
Lollipop Charts ..........................
215
Labeled Lollipops.................
10
219
Word C lo u d s. . .......... .................... ............ .
221
S u m m a ry . ....................
224
C lo s in g T h o u g h t s .......................................
22 5
Five Steps to Visual Data Sto ryte lling.......................
. 226
Step 1. Find Data That Supports Your S to ry ......................... 226
Step 2. Layer Information for Understanding.........
........... 227
Step 3. Design to Reveal.................................................227
Step 4. Beware the False Reveal ................. ...................... 227
Step 5. Tell It F a st........................................................ 228
The Important Role of Fe ed b ack........
...........
228
O ngoing Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229
Teach Yourself: External Resources..... ............................. 229
Companion Materials to This Text.............
Index
231
233
xi
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| spelling | Ryan, Lindy Verfasser (DE-588)109933229X aut Visual data storytelling with tableau Lindy Ryan Information visualization in tableau Boston Addison-Wesley [2018] xxvii, 244 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Pearson Addison Wesley data & analytics series Angekündigt als: Ryan, Lindy: Information visualization in tableau Tableau Desktop (DE-588)1149546824 gnd rswk-swf Business Intelligence (DE-588)4588307-5 gnd rswk-swf Visualisierung (DE-588)4188417-6 gnd rswk-swf Tableau Desktop (DE-588)1149546824 s Business Intelligence (DE-588)4588307-5 s Visualisierung (DE-588)4188417-6 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030266187&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Visual data storytelling with tableau |
| title_alt | Information visualization in tableau |
| title_auth | Visual data storytelling with tableau |
| title_exact_search | Visual data storytelling with tableau |
| title_full | Visual data storytelling with tableau Lindy Ryan |
| title_fullStr | Visual data storytelling with tableau Lindy Ryan |
| title_full_unstemmed | Visual data storytelling with tableau Lindy Ryan |
| title_short | Visual data storytelling with tableau |
| title_sort | visual data storytelling with tableau |
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| topic_facet | Tableau Desktop Business Intelligence Visualisierung |
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