E-commerce in regional small to medium enterprises:

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates,...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: MacGregor, Robert C. 1951- (VerfasserIn), Vrazalic, Lejla (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey ; New York IGI Publishing [2007]
Schlagworte:
Online-Zugang:DE-706
DE-1049
DE-898
DE-1050
DE-83
Volltext
Zusammenfassung:"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate" - Provided by publisher
Beschreibung:Includes bibliographical references and index
Beschreibung:1 Online-Ressource (xix, 407 Seiten)
ISBN:9781599041254

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