Public relations strategy, theory, and cases: praxis at its best
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | XII, 239 Seiten |
| ISBN: | 9781433120794 9781433120800 |
Internformat
MARC
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| 245 | 1 | 0 | |a Public relations strategy, theory, and cases |b praxis at its best |c Tricia Hansen-Horn and Adam E. Horn |
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| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Public relations |v Case studies | |
| 650 | 4 | |a Strategic planning |v Case studies | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, MOBI |z 9781433139390 |
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Datensatz im Suchindex
| _version_ | 1804178379749982208 |
|---|---|
| adam_text | PUBLIC RELATIONS STRATEGY, THEORY, AND CASES
/ HANSEN-HORN, TRICIA L.YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE GOOD AND THE BAD OF TEACHING PUBLIC RELATIONS THROUGH CASE STUDIES
APPROACHES TO PR STRATEGY: TAKING OUR PLACE
PUBLIC RELATIONS COMPLEXITY AND INTERCONNECTEDNESS: ECONOMIC AREA,
ORGANIZATION TYPE, SITUATION AND CONTEXTS, AND PR SPECIALIZATIONS
VALUE IN APPLIED THEORY: WRITING AND READING THEORY: STARTING WITH
EXCELLENCE THEORY
VALUE IN APPLIED THEORY: CONTINGENCY THEORY
VALUE IN APPLIED THEORY: RHETORICAL THEORY
VALUE IN APPLIED THEORY: SOCIAL CAPITAL THEORY
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
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| callnumber-search | HD59 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | AP 17420 QP 637 |
| ctrlnum | (OCoLC)1028531626 (DE-599)BVBBV044858071 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
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| id | DE-604.BV044858071 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:03:02Z |
| institution | BVB |
| isbn | 9781433120794 9781433120800 |
| language | English |
| lccn | 017047845 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030252823 |
| oclc_num | 1028531626 |
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| physical | XII, 239 Seiten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Peter Lang |
| record_format | marc |
| spelling | Hansen-Horn, Tricia L. aut Public relations strategy, theory, and cases praxis at its best Tricia Hansen-Horn and Adam E. Horn New York Peter Lang [2018] XII, 239 Seiten txt rdacontent n rdamedia nc rdacarrier Includes index Public relations Case studies Strategic planning Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Horn, Adam E. aut Erscheint auch als Online-Ausgabe, PDF 9781453919088 Erscheint auch als Online-Ausgabe, EPUB 9781433139383 Erscheint auch als Online-Ausgabe, MOBI 9781433139390 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030252823&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hansen-Horn, Tricia L. Horn, Adam E. Public relations strategy, theory, and cases praxis at its best Public relations Case studies Strategic planning Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Public relations strategy, theory, and cases praxis at its best |
| title_auth | Public relations strategy, theory, and cases praxis at its best |
| title_exact_search | Public relations strategy, theory, and cases praxis at its best |
| title_full | Public relations strategy, theory, and cases praxis at its best Tricia Hansen-Horn and Adam E. Horn |
| title_fullStr | Public relations strategy, theory, and cases praxis at its best Tricia Hansen-Horn and Adam E. Horn |
| title_full_unstemmed | Public relations strategy, theory, and cases praxis at its best Tricia Hansen-Horn and Adam E. Horn |
| title_short | Public relations strategy, theory, and cases |
| title_sort | public relations strategy theory and cases praxis at its best |
| title_sub | praxis at its best |
| topic | Public relations Case studies Strategic planning Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Case studies Strategic planning Case studies Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030252823&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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