Product innovation toolbox: a field guide to consumer understanding and research
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley-Blackwell
2012
|
| Schlagworte: | |
| Beschreibung: | xxiv, 392 p |
| ISBN: | 9780813823973 9781118229255 |
Internformat
MARC
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| 020 | |a 9780813823973 |9 978-0-8138-2397-3 | ||
| 020 | |a 9781118229255 |9 978-1-118-22925-5 | ||
| 035 | |a (ZDB-38-ESG)ebr10538719 | ||
| 035 | |a (OCoLC)787845587 | ||
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| 082 | 0 | |a 658.8/3 |2 23 | |
| 245 | 1 | 0 | |a Product innovation toolbox |b a field guide to consumer understanding and research |c edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat |
| 264 | 1 | |a Hoboken, NJ |b Wiley-Blackwell |c 2012 | |
| 300 | |a xxiv, 392 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Produktinnovation |0 (DE-588)4047346-6 |D s |
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| 689 | 0 | 2 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Beckley, Jacqueline H. |e Sonstige |4 oth | |
| 700 | 1 | |a Paredes, Maria Dulce |e Sonstige |4 oth | |
| 700 | 1 | |a Lopetcharat, Kannapon |e Sonstige |4 oth | |
| 912 | |a ZDB-38-ESG | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030242442 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178361155584000 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV044847580 |
| collection | ZDB-38-ESG |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-38-ESG)ebr10538719 (OCoLC)787845587 (DE-599)BVBBV044847580 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:02:45Z |
| institution | BVB |
| isbn | 9780813823973 9781118229255 |
| language | English |
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| physical | xxiv, 392 p |
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| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | Wiley-Blackwell |
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| spelling | Product innovation toolbox a field guide to consumer understanding and research edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat Hoboken, NJ Wiley-Blackwell 2012 xxiv, 392 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index New products Consumer behavior Marketing research Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Produktinnovation (DE-588)4047346-6 s Verbraucherverhalten (DE-588)4062644-1 s Verbraucherforschung (DE-588)4187567-9 s 2\p DE-604 Beckley, Jacqueline H. Sonstige oth Paredes, Maria Dulce Sonstige oth Lopetcharat, Kannapon Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Product innovation toolbox a field guide to consumer understanding and research Includes bibliographical references and index New products Consumer behavior Marketing research Verbraucherforschung (DE-588)4187567-9 gnd Produktinnovation (DE-588)4047346-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4047346-6 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Product innovation toolbox a field guide to consumer understanding and research |
| title_auth | Product innovation toolbox a field guide to consumer understanding and research |
| title_exact_search | Product innovation toolbox a field guide to consumer understanding and research |
| title_full | Product innovation toolbox a field guide to consumer understanding and research edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat |
| title_fullStr | Product innovation toolbox a field guide to consumer understanding and research edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat |
| title_full_unstemmed | Product innovation toolbox a field guide to consumer understanding and research edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat |
| title_short | Product innovation toolbox |
| title_sort | product innovation toolbox a field guide to consumer understanding and research |
| title_sub | a field guide to consumer understanding and research |
| topic | New products Consumer behavior Marketing research Verbraucherforschung (DE-588)4187567-9 gnd Produktinnovation (DE-588)4047346-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | New products Consumer behavior Marketing research Verbraucherforschung Produktinnovation Verbraucherverhalten Aufsatzsammlung |
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