Performance marketing with Google Analytics: strategies and techniques for maximizing online ROI
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley Pub., Inc.
2010
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| Subjects: | |
| Item Description: | Includes index |
| Physical Description: | xxiii, 427 p. |
| ISBN: | 9780470578315 9780470769942 |
Staff View
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| 245 | 1 | 0 | |a Performance marketing with Google Analytics |b strategies and techniques for maximizing online ROI |c Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| 264 | 1 | |a Hoboken, N.J. |b Wiley Pub., Inc. |c 2010 | |
| 300 | |a xxiii, 427 p. | ||
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| 500 | |a Includes index | ||
| 505 | 8 | |a pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes | |
| 630 | 0 | 4 | |a Google Analytics |
| 650 | 4 | |a Internet searching |x Statistical services | |
| 650 | 4 | |a Web usage mining |x Computer programs | |
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| author | Tonkin, Sebastian |
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| contents | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes |
| ctrlnum | (ZDB-38-ESG)ebr10381031 (OCoLC)609862530 (DE-599)BVBBV044842843 |
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| id | DE-604.BV044842843 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:02:37Z |
| institution | BVB |
| isbn | 9780470578315 9780470769942 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030237706 |
| oclc_num | 609862530 |
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| physical | xxiii, 427 p. |
| psigel | ZDB-38-ESG |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley Pub., Inc. |
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| spelling | Tonkin, Sebastian Verfasser aut Performance marketing with Google Analytics strategies and techniques for maximizing online ROI Sebastian Tonkin, Caleb Whitmore, Justin Cutroni Hoboken, N.J. Wiley Pub., Inc. 2010 xxiii, 427 p. txt rdacontent c rdamedia cr rdacarrier Includes index pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes Google Analytics Internet searching Statistical services Web usage mining Computer programs Internet users Statistics Data processing Google Analytics (DE-588)7670251-0 gnd rswk-swf Leistungsbewertung (DE-588)4167271-9 gnd rswk-swf Google Analytics (DE-588)7670251-0 s Leistungsbewertung (DE-588)4167271-9 s 1\p DE-604 Whitmore, Caleb Sonstige oth Cutroni, Justin Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tonkin, Sebastian Performance marketing with Google Analytics strategies and techniques for maximizing online ROI pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes Google Analytics Internet searching Statistical services Web usage mining Computer programs Internet users Statistics Data processing Google Analytics (DE-588)7670251-0 gnd Leistungsbewertung (DE-588)4167271-9 gnd |
| subject_GND | (DE-588)7670251-0 (DE-588)4167271-9 |
| title | Performance marketing with Google Analytics strategies and techniques for maximizing online ROI |
| title_auth | Performance marketing with Google Analytics strategies and techniques for maximizing online ROI |
| title_exact_search | Performance marketing with Google Analytics strategies and techniques for maximizing online ROI |
| title_full | Performance marketing with Google Analytics strategies and techniques for maximizing online ROI Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| title_fullStr | Performance marketing with Google Analytics strategies and techniques for maximizing online ROI Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| title_full_unstemmed | Performance marketing with Google Analytics strategies and techniques for maximizing online ROI Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| title_short | Performance marketing with Google Analytics |
| title_sort | performance marketing with google analytics strategies and techniques for maximizing online roi |
| title_sub | strategies and techniques for maximizing online ROI |
| topic | Google Analytics Internet searching Statistical services Web usage mining Computer programs Internet users Statistics Data processing Google Analytics (DE-588)7670251-0 gnd Leistungsbewertung (DE-588)4167271-9 gnd |
| topic_facet | Google Analytics Internet searching Statistical services Web usage mining Computer programs Internet users Statistics Data processing Leistungsbewertung |
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