Information marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Aldershot, England
Ashgate
c2006
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | xvi, 228 p. |
| ISBN: | 0754644138 |
Internformat
MARC
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| 020 | |a 0754644138 |c alk. paper |9 0-7546-4413-8 | ||
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| 041 | 0 | |a eng | |
| 082 | 0 | |a 025.04068/8 |2 22 | |
| 100 | 1 | |a Rowley, J. E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Information marketing |c Jennifer Rowley |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Aldershot, England |b Ashgate |c c2006 | |
| 300 | |a xvi, 228 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 505 | 8 | |a Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning | |
| 650 | 4 | |a Information services |x Marketing | |
| 650 | 4 | |a Information services industry | |
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| 650 | 0 | 7 | |a Informationswirtschaft |0 (DE-588)4412411-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Informationseinrichtung |0 (DE-588)4161667-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Rowley, J. E. |
| author_facet | Rowley, J. E. |
| author_role | aut |
| author_sort | Rowley, J. E. |
| author_variant | j e r je jer |
| building | Verbundindex |
| bvnumber | BV044838253 |
| collection | ZDB-38-ESG |
| contents | Includes bibliographical references and index Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning |
| ctrlnum | (ZDB-38-ESG)ebr10211025 (OCoLC)704729338 (DE-599)BVBBV044838253 |
| dewey-full | 025.04068/8 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 025 - Operations of libraries and archives |
| dewey-raw | 025.04068/8 |
| dewey-search | 025.04068/8 |
| dewey-sort | 225.04068 18 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV044838253 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:02:29Z |
| institution | BVB |
| isbn | 0754644138 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030233115 |
| oclc_num | 704729338 |
| open_access_boolean | |
| physical | xvi, 228 p. |
| psigel | ZDB-38-ESG |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Ashgate |
| record_format | marc |
| spelling | Rowley, J. E. Verfasser aut Information marketing Jennifer Rowley 2nd ed Aldershot, England Ashgate c2006 xvi, 228 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning Information services Marketing Information services industry Marketing (DE-588)4037589-4 gnd rswk-swf Informationswirtschaft (DE-588)4412411-9 gnd rswk-swf Informationseinrichtung (DE-588)4161667-4 gnd rswk-swf Informationswirtschaft (DE-588)4412411-9 s Marketing (DE-588)4037589-4 s 1\p DE-604 Informationseinrichtung (DE-588)4161667-4 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rowley, J. E. Information marketing Includes bibliographical references and index Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning Information services Marketing Information services industry Marketing (DE-588)4037589-4 gnd Informationswirtschaft (DE-588)4412411-9 gnd Informationseinrichtung (DE-588)4161667-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4412411-9 (DE-588)4161667-4 |
| title | Information marketing |
| title_auth | Information marketing |
| title_exact_search | Information marketing |
| title_full | Information marketing Jennifer Rowley |
| title_fullStr | Information marketing Jennifer Rowley |
| title_full_unstemmed | Information marketing Jennifer Rowley |
| title_short | Information marketing |
| title_sort | information marketing |
| topic | Information services Marketing Information services industry Marketing (DE-588)4037589-4 gnd Informationswirtschaft (DE-588)4412411-9 gnd Informationseinrichtung (DE-588)4161667-4 gnd |
| topic_facet | Information services Marketing Information services industry Marketing Informationswirtschaft Informationseinrichtung |
| work_keys_str_mv | AT rowleyje informationmarketing |