The role of information and communications technology in transforming marketing theory and practice:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
[Bradford, England]
Emerald Group Pub.
2004
|
| Schriftenreihe: | Journal of business & industrial marketing
v. 19, no. 3 |
| Schlagworte: | |
| Beschreibung: | p. 95-160 |
| ISBN: | 0861769562 |
Internformat
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:02:18Z |
| institution | BVB |
| isbn | 0861769562 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030226734 |
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| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Emerald Group Pub. |
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| series2 | Journal of business & industrial marketing |
| spelling | The role of information and communications technology in transforming marketing theory and practice guest editors, Peter Naude and Christopher P. Holland [Bradford, England] Emerald Group Pub. 2004 p. 95-160 txt rdacontent c rdamedia cr rdacarrier Journal of business & industrial marketing v. 19, no. 3 Information technology Marketing Naude, Peter Sonstige oth Holland, Christopher P. Sonstige oth |
| spellingShingle | The role of information and communications technology in transforming marketing theory and practice Information technology Marketing |
| title | The role of information and communications technology in transforming marketing theory and practice |
| title_auth | The role of information and communications technology in transforming marketing theory and practice |
| title_exact_search | The role of information and communications technology in transforming marketing theory and practice |
| title_full | The role of information and communications technology in transforming marketing theory and practice guest editors, Peter Naude and Christopher P. Holland |
| title_fullStr | The role of information and communications technology in transforming marketing theory and practice guest editors, Peter Naude and Christopher P. Holland |
| title_full_unstemmed | The role of information and communications technology in transforming marketing theory and practice guest editors, Peter Naude and Christopher P. Holland |
| title_short | The role of information and communications technology in transforming marketing theory and practice |
| title_sort | the role of information and communications technology in transforming marketing theory and practice |
| topic | Information technology Marketing |
| topic_facet | Information technology Marketing |
| work_keys_str_mv | AT naudepeter theroleofinformationandcommunicationstechnologyintransformingmarketingtheoryandpractice AT hollandchristopherp theroleofinformationandcommunicationstechnologyintransformingmarketingtheoryandpractice |