The Language of Advertising: Written Texts
This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge
2002
|
| Edition: | 2nd ed |
| Series: | Intertext
|
| Subjects: | |
| Online Access: | UBW01 |
| Summary: | This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions |
| Physical Description: | 1 online resource (145 pages) |
Staff View
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| 505 | 8 | |a CONTENTS -- Acknowledgements -- Introduction -- Unit one: What is an advertisement? -- Unit two: Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit three: Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit four: How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit five: Nautical but nice: intertextuality -- Unit six: Cultural variations -- Brand Names -- Unit seven: Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit eight: Picture me this -- Symbols -- Index of terms -- References | |
| 520 | |a This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions | ||
| 650 | 4 | |a Advertising -- Language | |
| 650 | 4 | |a English language -- Discourse analysis | |
| 650 | 4 | |a English language -- Written English | |
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Record in the Search Index
| _version_ | 1804178320502292480 |
|---|---|
| any_adam_object | |
| author | Goddard, Angela 1954- |
| author_GND | (DE-588)136935818 |
| author_facet | Goddard, Angela 1954- |
| author_role | aut |
| author_sort | Goddard, Angela 1954- |
| author_variant | a g ag |
| building | Verbundindex |
| bvnumber | BV044801073 |
| classification_rvk | HF 144 HF 155 ET 550 |
| collection | ZDB-30-PQE |
| contents | CONTENTS -- Acknowledgements -- Introduction -- Unit one: What is an advertisement? -- Unit two: Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit three: Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit four: How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit five: Nautical but nice: intertextuality -- Unit six: Cultural variations -- Brand Names -- Unit seven: Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit eight: Picture me this -- Symbols -- Index of terms -- References |
| ctrlnum | (ZDB-30-PQE)EBC149795 (ZDB-89-EBL)EBL149795 (OCoLC)1027766633 (DE-599)BVBBV044801073 |
| dewey-full | 659.1014 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1014 |
| dewey-search | 659.1014 |
| dewey-sort | 3659.1014 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Anglistik / Amerikanistik Wirtschaftswissenschaften Literaturwissenschaft |
| edition | 2nd ed |
| format | Electronic eBook |
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| genre_facet | Einführung |
| id | DE-604.BV044801073 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:02:05Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030196024 |
| oclc_num | 1027766633 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | 1 online resource (145 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Routledge |
| record_format | marc |
| series2 | Intertext |
| spelling | Goddard, Angela 1954- Verfasser (DE-588)136935818 aut The Language of Advertising Written Texts 2nd ed London Routledge 2002 1 online resource (145 pages) txt rdacontent c rdamedia cr rdacarrier Intertext CONTENTS -- Acknowledgements -- Introduction -- Unit one: What is an advertisement? -- Unit two: Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit three: Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit four: How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit five: Nautical but nice: intertextuality -- Unit six: Cultural variations -- Brand Names -- Unit seven: Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit eight: Picture me this -- Symbols -- Index of terms -- References This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions Advertising -- Language English language -- Discourse analysis English language -- Written English Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Textanalyse (DE-588)4194196-2 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Englisch (DE-588)4014777-0 s Werbesprache (DE-588)4065535-0 s Textanalyse (DE-588)4194196-2 s DE-604 Diskursanalyse (DE-588)4194747-2 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9780415278034 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Goddard, Angela 1954- The Language of Advertising Written Texts CONTENTS -- Acknowledgements -- Introduction -- Unit one: What is an advertisement? -- Unit two: Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit three: Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit four: How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit five: Nautical but nice: intertextuality -- Unit six: Cultural variations -- Brand Names -- Unit seven: Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit eight: Picture me this -- Symbols -- Index of terms -- References Advertising -- Language English language -- Discourse analysis English language -- Written English Diskursanalyse (DE-588)4194747-2 gnd Werbesprache (DE-588)4065535-0 gnd Textanalyse (DE-588)4194196-2 gnd Englisch (DE-588)4014777-0 gnd |
| subject_GND | (DE-588)4194747-2 (DE-588)4065535-0 (DE-588)4194196-2 (DE-588)4014777-0 (DE-588)4151278-9 |
| title | The Language of Advertising Written Texts |
| title_auth | The Language of Advertising Written Texts |
| title_exact_search | The Language of Advertising Written Texts |
| title_full | The Language of Advertising Written Texts |
| title_fullStr | The Language of Advertising Written Texts |
| title_full_unstemmed | The Language of Advertising Written Texts |
| title_short | The Language of Advertising |
| title_sort | the language of advertising written texts |
| title_sub | Written Texts |
| topic | Advertising -- Language English language -- Discourse analysis English language -- Written English Diskursanalyse (DE-588)4194747-2 gnd Werbesprache (DE-588)4065535-0 gnd Textanalyse (DE-588)4194196-2 gnd Englisch (DE-588)4014777-0 gnd |
| topic_facet | Advertising -- Language English language -- Discourse analysis English language -- Written English Diskursanalyse Werbesprache Textanalyse Englisch Einführung |
| work_keys_str_mv | AT goddardangela thelanguageofadvertisingwrittentexts |