The Language of Advertising: Written Texts
This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2002
|
| Ausgabe: | 2nd ed |
| Schriftenreihe: | Intertext
|
| Schlagworte: | |
| Online-Zugang: | UBW01 |
| Zusammenfassung: | This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions |
| Beschreibung: | 1 online resource (145 pages) |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044801073 | ||
| 003 | DE-604 | ||
| 005 | 20180306 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 180301s2002 |||| o||u| ||||||eng d | ||
| 020 | |z 9780203173640 |c Online |9 9780203173640 | ||
| 035 | |a (ZDB-30-PQE)EBC149795 | ||
| 035 | |a (ZDB-89-EBL)EBL149795 | ||
| 035 | |a (OCoLC)1027766633 | ||
| 035 | |a (DE-599)BVBBV044801073 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-20 | ||
| 082 | 0 | |a 659.1014 | |
| 084 | |a HF 144 |0 (DE-625)48769: |2 rvk | ||
| 084 | |a HF 155 |0 (DE-625)48775: |2 rvk | ||
| 084 | |a ET 550 |0 (DE-625)27999: |2 rvk | ||
| 100 | 1 | |a Goddard, Angela |d 1954- |e Verfasser |0 (DE-588)136935818 |4 aut | |
| 245 | 1 | 0 | |a The Language of Advertising |b Written Texts |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a London |b Routledge |c 2002 | |
| 300 | |a 1 online resource (145 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Intertext | |
| 505 | 8 | |a CONTENTS -- Acknowledgements -- Introduction -- Unit one: What is an advertisement? -- Unit two: Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit three: Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit four: How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit five: Nautical but nice: intertextuality -- Unit six: Cultural variations -- Brand Names -- Unit seven: Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit eight: Picture me this -- Symbols -- Index of terms -- References | |
| 520 | |a This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions | ||
| 650 | 4 | |a Advertising -- Language | |
| 650 | 4 | |a English language -- Discourse analysis | |
| 650 | 4 | |a English language -- Written English | |
| 650 | 0 | 7 | |a Diskursanalyse |0 (DE-588)4194747-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Textanalyse |0 (DE-588)4194196-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Englisch |0 (DE-588)4014777-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Englisch |0 (DE-588)4014777-0 |D s |
| 689 | 0 | 1 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 0 | 2 | |a Textanalyse |0 (DE-588)4194196-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Englisch |0 (DE-588)4014777-0 |D s |
| 689 | 1 | 1 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 1 | 2 | |a Diskursanalyse |0 (DE-588)4194747-2 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780415278034 |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030196024 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://ebookcentral.proquest.com/lib/ub-wuerzburg/detail.action?docID=149795 |l UBW01 |p ZDB-30-PQE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804178320502292480 |
|---|---|
| any_adam_object | |
| author | Goddard, Angela 1954- |
| author_GND | (DE-588)136935818 |
| author_facet | Goddard, Angela 1954- |
| author_role | aut |
| author_sort | Goddard, Angela 1954- |
| author_variant | a g ag |
| building | Verbundindex |
| bvnumber | BV044801073 |
| classification_rvk | HF 144 HF 155 ET 550 |
| collection | ZDB-30-PQE |
| contents | CONTENTS -- Acknowledgements -- Introduction -- Unit one: What is an advertisement? -- Unit two: Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit three: Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit four: How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit five: Nautical but nice: intertextuality -- Unit six: Cultural variations -- Brand Names -- Unit seven: Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit eight: Picture me this -- Symbols -- Index of terms -- References |
| ctrlnum | (ZDB-30-PQE)EBC149795 (ZDB-89-EBL)EBL149795 (OCoLC)1027766633 (DE-599)BVBBV044801073 |
| dewey-full | 659.1014 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1014 |
| dewey-search | 659.1014 |
| dewey-sort | 3659.1014 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Anglistik / Amerikanistik Wirtschaftswissenschaften Literaturwissenschaft |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03094nmm a2200613zc 4500</leader><controlfield tag="001">BV044801073</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180306 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">180301s2002 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780203173640</subfield><subfield code="c">Online</subfield><subfield code="9">9780203173640</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC149795</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL149795</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1027766633</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044801073</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1014</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">HF 144</subfield><subfield code="0">(DE-625)48769:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">HF 155</subfield><subfield code="0">(DE-625)48775:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ET 550</subfield><subfield code="0">(DE-625)27999:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Goddard, Angela</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)136935818</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Language of Advertising</subfield><subfield code="b">Written Texts</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (145 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Intertext</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">CONTENTS -- Acknowledgements -- Introduction -- Unit one: What is an advertisement? -- Unit two: Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit three: Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit four: How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit five: Nautical but nice: intertextuality -- Unit six: Cultural variations -- Brand Names -- Unit seven: Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit eight: Picture me this -- Symbols -- Index of terms -- References</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising -- Language</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">English language -- Discourse analysis</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">English language -- Written English</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Diskursanalyse</subfield><subfield code="0">(DE-588)4194747-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Textanalyse</subfield><subfield code="0">(DE-588)4194196-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Englisch</subfield><subfield code="0">(DE-588)4014777-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Englisch</subfield><subfield code="0">(DE-588)4014777-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Textanalyse</subfield><subfield code="0">(DE-588)4194196-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Englisch</subfield><subfield code="0">(DE-588)4014777-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Diskursanalyse</subfield><subfield code="0">(DE-588)4194747-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780415278034</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030196024</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://ebookcentral.proquest.com/lib/ub-wuerzburg/detail.action?docID=149795</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV044801073 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:02:05Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030196024 |
| oclc_num | 1027766633 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | 1 online resource (145 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Routledge |
| record_format | marc |
| series2 | Intertext |
| spelling | Goddard, Angela 1954- Verfasser (DE-588)136935818 aut The Language of Advertising Written Texts 2nd ed London Routledge 2002 1 online resource (145 pages) txt rdacontent c rdamedia cr rdacarrier Intertext CONTENTS -- Acknowledgements -- Introduction -- Unit one: What is an advertisement? -- Unit two: Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit three: Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit four: How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit five: Nautical but nice: intertextuality -- Unit six: Cultural variations -- Brand Names -- Unit seven: Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit eight: Picture me this -- Symbols -- Index of terms -- References This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions Advertising -- Language English language -- Discourse analysis English language -- Written English Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Textanalyse (DE-588)4194196-2 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Englisch (DE-588)4014777-0 s Werbesprache (DE-588)4065535-0 s Textanalyse (DE-588)4194196-2 s DE-604 Diskursanalyse (DE-588)4194747-2 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9780415278034 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Goddard, Angela 1954- The Language of Advertising Written Texts CONTENTS -- Acknowledgements -- Introduction -- Unit one: What is an advertisement? -- Unit two: Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit three: Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit four: How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit five: Nautical but nice: intertextuality -- Unit six: Cultural variations -- Brand Names -- Unit seven: Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit eight: Picture me this -- Symbols -- Index of terms -- References Advertising -- Language English language -- Discourse analysis English language -- Written English Diskursanalyse (DE-588)4194747-2 gnd Werbesprache (DE-588)4065535-0 gnd Textanalyse (DE-588)4194196-2 gnd Englisch (DE-588)4014777-0 gnd |
| subject_GND | (DE-588)4194747-2 (DE-588)4065535-0 (DE-588)4194196-2 (DE-588)4014777-0 (DE-588)4151278-9 |
| title | The Language of Advertising Written Texts |
| title_auth | The Language of Advertising Written Texts |
| title_exact_search | The Language of Advertising Written Texts |
| title_full | The Language of Advertising Written Texts |
| title_fullStr | The Language of Advertising Written Texts |
| title_full_unstemmed | The Language of Advertising Written Texts |
| title_short | The Language of Advertising |
| title_sort | the language of advertising written texts |
| title_sub | Written Texts |
| topic | Advertising -- Language English language -- Discourse analysis English language -- Written English Diskursanalyse (DE-588)4194747-2 gnd Werbesprache (DE-588)4065535-0 gnd Textanalyse (DE-588)4194196-2 gnd Englisch (DE-588)4014777-0 gnd |
| topic_facet | Advertising -- Language English language -- Discourse analysis English language -- Written English Diskursanalyse Werbesprache Textanalyse Englisch Einführung |
| work_keys_str_mv | AT goddardangela thelanguageofadvertisingwrittentexts |