Media management: a comparative analysis of European and American systems
The thesis that the media have become the basic determinant of the modern world is so apparent that we think it is even trivial. However, the banality of this phenomenon does not mean it is commonly known. It does not mean, either, that we are familiar with the rules that are behind it. It seems tha...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Krakow
Jagiellonian University Press
2016
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| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 UPA01 Volltext |
| Zusammenfassung: | The thesis that the media have become the basic determinant of the modern world is so apparent that we think it is even trivial. However, the banality of this phenomenon does not mean it is commonly known. It does not mean, either, that we are familiar with the rules that are behind it. It seems that things look similar with regard to media management.<br>The book entitled <i>Media Management: A Comparative Analysis of European and American Systems</i> is the result of research conducted by the author for many years. Its principal objective is to compare the academic achievements in the scope of media management in American and European media management systems. The two theses by Peter Drucker have become its basis: the first that says "information shall be the basic resource in the 21st c." and the other one that says "the more the information is widespread, the more valuable it is". |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 25 Jan 2018) |
| Beschreibung: | 1 online resource (214 pages) |
Internformat
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| 500 | |a Title from publisher's bibliographic system (viewed on 25 Jan 2018) | ||
| 505 | 8 | |a Part 1. Origins of management sciences -- Media systems -- The essence of media management - dual nature of the media -- Part 2. Systems and information markets -- Economic aspects of media management -- Management of advertising -- Part 3. Managers and journalists -- Strategies of media organizations. Value for consumers -- Legal and ethical aspects of media management -- Developmental trends of media organizations. Indicators of the future of the media | |
| 520 | |a The thesis that the media have become the basic determinant of the modern world is so apparent that we think it is even trivial. However, the banality of this phenomenon does not mean it is commonly known. It does not mean, either, that we are familiar with the rules that are behind it. It seems that things look similar with regard to media management.<br>The book entitled <i>Media Management: A Comparative Analysis of European and American Systems</i> is the result of research conducted by the author for many years. Its principal objective is to compare the academic achievements in the scope of media management in American and European media management systems. The two theses by Peter Drucker have become its basis: the first that says "information shall be the basic resource in the 21st c." and the other one that says "the more the information is widespread, the more valuable it is". | ||
| 650 | 4 | |a Mass media / Management | |
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Datensatz im Suchindex
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| author | Nierenberg, Bogusław 1953- |
| author_GND | (DE-588)1313109614 |
| author_facet | Nierenberg, Bogusław 1953- |
| author_role | aut |
| author_sort | Nierenberg, Bogusław 1953- |
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| building | Verbundindex |
| bvnumber | BV044797056 |
| collection | ZDB-20-CBO |
| contents | Part 1. Origins of management sciences -- Media systems -- The essence of media management - dual nature of the media -- Part 2. Systems and information markets -- Economic aspects of media management -- Management of advertising -- Part 3. Managers and journalists -- Strategies of media organizations. Value for consumers -- Legal and ethical aspects of media management -- Developmental trends of media organizations. Indicators of the future of the media |
| ctrlnum | (ZDB-20-CBO)CR9788323393917 (OCoLC)1027751156 (DE-599)BVBBV044797056 |
| dewey-full | 302.23068 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23068 |
| dewey-search | 302.23068 |
| dewey-sort | 3302.23068 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | DE-604.BV044797056 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:01:59Z |
| institution | BVB |
| language | English |
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| oclc_num | 1027751156 |
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| publishDate | 2016 |
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| publisher | Jagiellonian University Press |
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| spelling | Nierenberg, Bogusław 1953- Verfasser (DE-588)1313109614 aut Media management a comparative analysis of European and American systems Bogusław Nierenberg Krakow Jagiellonian University Press 2016 1 online resource (214 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 25 Jan 2018) Part 1. Origins of management sciences -- Media systems -- The essence of media management - dual nature of the media -- Part 2. Systems and information markets -- Economic aspects of media management -- Management of advertising -- Part 3. Managers and journalists -- Strategies of media organizations. Value for consumers -- Legal and ethical aspects of media management -- Developmental trends of media organizations. Indicators of the future of the media The thesis that the media have become the basic determinant of the modern world is so apparent that we think it is even trivial. However, the banality of this phenomenon does not mean it is commonly known. It does not mean, either, that we are familiar with the rules that are behind it. It seems that things look similar with regard to media management.<br>The book entitled <i>Media Management: A Comparative Analysis of European and American Systems</i> is the result of research conducted by the author for many years. Its principal objective is to compare the academic achievements in the scope of media management in American and European media management systems. The two theses by Peter Drucker have become its basis: the first that says "information shall be the basic resource in the 21st c." and the other one that says "the more the information is widespread, the more valuable it is". Mass media / Management Erscheint auch als Druck-Ausgabe, paperback 9788323339908 https://www.cambridge.org/core/product/identifier/9788323393917/type/BOOK Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Nierenberg, Bogusław 1953- Media management a comparative analysis of European and American systems Part 1. Origins of management sciences -- Media systems -- The essence of media management - dual nature of the media -- Part 2. Systems and information markets -- Economic aspects of media management -- Management of advertising -- Part 3. Managers and journalists -- Strategies of media organizations. Value for consumers -- Legal and ethical aspects of media management -- Developmental trends of media organizations. Indicators of the future of the media Mass media / Management |
| title | Media management a comparative analysis of European and American systems |
| title_auth | Media management a comparative analysis of European and American systems |
| title_exact_search | Media management a comparative analysis of European and American systems |
| title_full | Media management a comparative analysis of European and American systems Bogusław Nierenberg |
| title_fullStr | Media management a comparative analysis of European and American systems Bogusław Nierenberg |
| title_full_unstemmed | Media management a comparative analysis of European and American systems Bogusław Nierenberg |
| title_short | Media management |
| title_sort | media management a comparative analysis of european and american systems |
| title_sub | a comparative analysis of European and American systems |
| topic | Mass media / Management |
| topic_facet | Mass media / Management |
| url | https://www.cambridge.org/core/product/identifier/9788323393917/type/BOOK |
| work_keys_str_mv | AT nierenbergbogusław mediamanagementacomparativeanalysisofeuropeanandamericansystems |