Research handbook of marketing in emerging economies:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvi, 310 Seiten Illustrationen, Diagramme |
| ISBN: | 9781788976961 9781784713164 |
Internformat
MARC
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| 020 | |a 9781784713164 |9 978-1-78471-316-4 | ||
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| 245 | 1 | 0 | |a Research handbook of marketing in emerging economies |c edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark) |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Edward Elgar Publishing |c [2017] | |
| 300 | |a xvi, 310 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Introduction: Marketing in emerging economies / Marin A. Marinov -- 1 Data collection procedure equivalence in emerging economy market research / Pervez N. Ghauri, -- 2 Globalization, sustainability and marketing of healthcare in emerging markets: Doing good while doing well / Van R. Wood -- 3 Marketing accountability in emerging economy firms / Maja Arslangić-Kalajdžić, -- 4 Materialistic tendencies and adolescent healthy food consumption: Setting the research agenda / Nesma Ammar, -- 5 Psychobranding of emerging economy firms: Building emotional connections with local consumers / G. Nicolás Kfuri -- 6 Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation / Marie-Laure Baron, -- 7 Perceived advertising intrusiveness and avoidance in emerging economies: The case of China / Dan A. Petrovici, -- 8 Value branding in emerging economies as a social dimension in the Indian context / S. Ramesh Kumar, -- 9 Researching country image construct in the context of emerging economies / Durdana Ozretic-Dosen, Vatroslave Skare, -- 10 Opening the black box of Russian culture in B2B relationships / Carl Arthur Solberg, -- 11 Russian consumer behavior: In search of a balance between national uniqueness and Western mainstream / Sergei F. Sutyrin, -- 12 Marketing in an emerging economy: The Russian e-commerce market / Maria Smirnova, -- 13 Marketing in Bulgaria: A small emerging economy and multicultural markets / Vesselin Blagoev, -- 14 Diffusion of supermarkets in Bangladesh: Miles to go / M. Yunus Ali, | |
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Datensatz im Suchindex
| _version_ | 1804178306991390720 |
|---|---|
| any_adam_object | |
| author2 | Marinov, Marin A. 1948- |
| author2_role | edt |
| author2_variant | m a m ma mam |
| author_GND | (DE-588)137791402 |
| author_facet | Marinov, Marin A. 1948- |
| building | Verbundindex |
| bvnumber | BV044793717 |
| classification_rvk | QG 020 QP 600 |
| contents | Introduction: Marketing in emerging economies / Marin A. Marinov -- 1 Data collection procedure equivalence in emerging economy market research / Pervez N. Ghauri, -- 2 Globalization, sustainability and marketing of healthcare in emerging markets: Doing good while doing well / Van R. Wood -- 3 Marketing accountability in emerging economy firms / Maja Arslangić-Kalajdžić, -- 4 Materialistic tendencies and adolescent healthy food consumption: Setting the research agenda / Nesma Ammar, -- 5 Psychobranding of emerging economy firms: Building emotional connections with local consumers / G. Nicolás Kfuri -- 6 Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation / Marie-Laure Baron, -- 7 Perceived advertising intrusiveness and avoidance in emerging economies: The case of China / Dan A. Petrovici, -- 8 Value branding in emerging economies as a social dimension in the Indian context / S. Ramesh Kumar, -- 9 Researching country image construct in the context of emerging economies / Durdana Ozretic-Dosen, Vatroslave Skare, -- 10 Opening the black box of Russian culture in B2B relationships / Carl Arthur Solberg, -- 11 Russian consumer behavior: In search of a balance between national uniqueness and Western mainstream / Sergei F. Sutyrin, -- 12 Marketing in an emerging economy: The Russian e-commerce market / Maria Smirnova, -- 13 Marketing in Bulgaria: A small emerging economy and multicultural markets / Vesselin Blagoev, -- 14 Diffusion of supermarkets in Bangladesh: Miles to go / M. Yunus Ali, |
| ctrlnum | (OCoLC)1028913885 (DE-599)GBV885194543 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044793717 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:01:53Z |
| institution | BVB |
| isbn | 9781788976961 9781784713164 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030188858 |
| oclc_num | 1028913885 |
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| physical | xvi, 310 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
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| publisher | Edward Elgar Publishing |
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| spelling | Research handbook of marketing in emerging economies edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark) Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2017] xvi, 310 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Introduction: Marketing in emerging economies / Marin A. Marinov -- 1 Data collection procedure equivalence in emerging economy market research / Pervez N. Ghauri, -- 2 Globalization, sustainability and marketing of healthcare in emerging markets: Doing good while doing well / Van R. Wood -- 3 Marketing accountability in emerging economy firms / Maja Arslangić-Kalajdžić, -- 4 Materialistic tendencies and adolescent healthy food consumption: Setting the research agenda / Nesma Ammar, -- 5 Psychobranding of emerging economy firms: Building emotional connections with local consumers / G. Nicolás Kfuri -- 6 Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation / Marie-Laure Baron, -- 7 Perceived advertising intrusiveness and avoidance in emerging economies: The case of China / Dan A. Petrovici, -- 8 Value branding in emerging economies as a social dimension in the Indian context / S. Ramesh Kumar, -- 9 Researching country image construct in the context of emerging economies / Durdana Ozretic-Dosen, Vatroslave Skare, -- 10 Opening the black box of Russian culture in B2B relationships / Carl Arthur Solberg, -- 11 Russian consumer behavior: In search of a balance between national uniqueness and Western mainstream / Sergei F. Sutyrin, -- 12 Marketing in an emerging economy: The Russian e-commerce market / Maria Smirnova, -- 13 Marketing in Bulgaria: A small emerging economy and multicultural markets / Vesselin Blagoev, -- 14 Diffusion of supermarkets in Bangladesh: Miles to go / M. Yunus Ali, (DE-588)4143413-4 Aufsatzsammlung gnd-content Marinov, Marin A. 1948- (DE-588)137791402 edt Erscheint auch als Onlineausgabe 978-1-78471-317-1 V:DE-601;B:DE-206 application/pdf http://www.gbv.de/dms/zbw/885194543.pdf Inhaltsverzeichnis |
| spellingShingle | Research handbook of marketing in emerging economies Introduction: Marketing in emerging economies / Marin A. Marinov -- 1 Data collection procedure equivalence in emerging economy market research / Pervez N. Ghauri, -- 2 Globalization, sustainability and marketing of healthcare in emerging markets: Doing good while doing well / Van R. Wood -- 3 Marketing accountability in emerging economy firms / Maja Arslangić-Kalajdžić, -- 4 Materialistic tendencies and adolescent healthy food consumption: Setting the research agenda / Nesma Ammar, -- 5 Psychobranding of emerging economy firms: Building emotional connections with local consumers / G. Nicolás Kfuri -- 6 Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation / Marie-Laure Baron, -- 7 Perceived advertising intrusiveness and avoidance in emerging economies: The case of China / Dan A. Petrovici, -- 8 Value branding in emerging economies as a social dimension in the Indian context / S. Ramesh Kumar, -- 9 Researching country image construct in the context of emerging economies / Durdana Ozretic-Dosen, Vatroslave Skare, -- 10 Opening the black box of Russian culture in B2B relationships / Carl Arthur Solberg, -- 11 Russian consumer behavior: In search of a balance between national uniqueness and Western mainstream / Sergei F. Sutyrin, -- 12 Marketing in an emerging economy: The Russian e-commerce market / Maria Smirnova, -- 13 Marketing in Bulgaria: A small emerging economy and multicultural markets / Vesselin Blagoev, -- 14 Diffusion of supermarkets in Bangladesh: Miles to go / M. Yunus Ali, |
| subject_GND | (DE-588)4143413-4 |
| title | Research handbook of marketing in emerging economies |
| title_auth | Research handbook of marketing in emerging economies |
| title_exact_search | Research handbook of marketing in emerging economies |
| title_full | Research handbook of marketing in emerging economies edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark) |
| title_fullStr | Research handbook of marketing in emerging economies edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark) |
| title_full_unstemmed | Research handbook of marketing in emerging economies edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark) |
| title_short | Research handbook of marketing in emerging economies |
| title_sort | research handbook of marketing in emerging economies |
| topic_facet | Aufsatzsammlung |
| url | http://www.gbv.de/dms/zbw/885194543.pdf |
| work_keys_str_mv | AT marinovmarina researchhandbookofmarketinginemergingeconomies |