Classroom exercises for entrepreneurship: a cross-disciplinary approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK
Edward Elgar Publishing
[2018]
|
| Schriftenreihe: | Elgar guides to teaching
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiii, 309 Seiten Illustrationen |
| ISBN: | 9781788971867 9781786434838 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044762241 | ||
| 003 | DE-604 | ||
| 005 | 20211126 | ||
| 007 | t | ||
| 008 | 180215s2018 a||| |||| 00||| eng d | ||
| 020 | |a 9781788971867 |c Paperback |9 978-1-78897-186-7 | ||
| 020 | |a 9781786434838 |c cased |9 978-1-78643-483-8 | ||
| 035 | |a (OCoLC)1054384417 | ||
| 035 | |a (DE-599)BVBBV044762241 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M382 |a DE-739 |a DE-473 |a DE-N2 | ||
| 084 | |a QP 300 |0 (DE-625)141850: |2 rvk | ||
| 100 | 1 | |a Hart, James D. |e Verfasser |0 (DE-588)1079303308 |4 aut | |
| 245 | 1 | 0 | |a Classroom exercises for entrepreneurship |b a cross-disciplinary approach |c James D. Hart |
| 264 | 1 | |a Cheltenham, UK |b Edward Elgar Publishing |c [2018] | |
| 300 | |a xiii, 309 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Elgar guides to teaching | |
| 650 | 0 | 7 | |a Unternehmerausbildung |0 (DE-588)4078622-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lernexperiment |0 (DE-588)4167400-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Entrepreneurship |0 (DE-588)7588126-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Entrepreneurship |0 (DE-588)7588126-3 |D s |
| 689 | 0 | 1 | |a Lernexperiment |0 (DE-588)4167400-5 |D s |
| 689 | 0 | 2 | |a Unternehmerausbildung |0 (DE-588)4078622-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-78643-484-5 |
| 856 | 4 | 2 | |m Digitalisierung UB Passau - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030157606&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030157606 | ||
Datensatz im Suchindex
| _version_ | 1804178283590320128 |
|---|---|
| adam_text | Contents
Foreword by Gary D. Beckman x
Acknowledgments xiii
Author s notes 1
Structure of exercises 21
EXERCISES
PART 1 IDEATION
Being different and necessary 33
Community tour and problem perception 37
Daydream for inspiration 41
Empathy or compassion 44
Ideation via image and persona building 49
Looking for inspiration 52
Synthesizing talents, interests, passions and skills (TIPS) 54
Outside/in approach to niche identification 57
Persona ideation and 3 ideas 60
Worksheet for Persona ideation and 3 ideas 65
Three ideas/three strategies 66
What if? 69
PART 2 ACTION
1 Communication 75
Can you excite us? 75
Find your voice 79
Self-sufficiency or trial by fire 83
The power of stillness 88
2 Competition 91
Visualizing the status quo 91
Competition matrix building 97
Competitive lemonade stands 101
3 Capital 105
Creating an animatic 105
vu
viii • Classroom exercises for entrepreneurship: a cross-disciplinary approach
Event to FUNd 109
Four pitches: 10,2, 30 and 1 115
2-minute pitch rubric 119
Mock crowdfunding campaign 120
Crowdfunding rubric 126
4 Marketing 127
Content of value for free 127
Have a classmate tell your story 132
Playing with SEO 137
Website creation for digital representation 140
Website rubric 145
5 Networking 146
Reaching the President 146
The networking game 151
6 Pitching 154
Peer reviewed pitching 154
Tiered structure of giving 157
Video elevator pitch 159
Video elevator pitch rubric 164
7 Plans and strategy 165
Are business plans necessary? 165
Brochure collaboration 169
Budget building, budget research 172
Choose an imaginary board 177
Collective brainstorming 179
Creating ones path visually through infographics: startup to exit 185
Crowdfunding and outsourcing: a strategy aimed at reducing risks 188
Defense of plans 192
D esigning multiple revenue drivers 195
If this, then that 198
Mapping the future 201
The marble game 205
Pricing ones work 210
Putting out fires 214
Scavenger hunting assets 218
Speed dating market feedback 222
Testing assumptions 225
Visualizing through storyboards 229
8 Teams 232
Archetypes and team building for entrepreneurship 232
Superhero powers and kryptonite 237
Contents • ix
PART 3 INTRO SPECTION AND REFLECTION
A sense of balance 245
Collective problem articulation 249
Consciousness and the imagination 252
Dump truck full of grapes 258
Finding meaning 261
In my mind s eye, Horatio 265
Pain point alleviation 271
Stories of burnout 273
Taking s to ck 276
The game of perseverance 279
The road less traveled by 283
Watchers from the gates of the mind 286
What would you risk? 291
Why do you create? 295
PART 4 TYING THINGS TOGETHER: SUGGESTED RECIPES
Suggested recipes 301
Index
305
|
| any_adam_object | 1 |
| author | Hart, James D. |
| author_GND | (DE-588)1079303308 |
| author_facet | Hart, James D. |
| author_role | aut |
| author_sort | Hart, James D. |
| author_variant | j d h jd jdh |
| building | Verbundindex |
| bvnumber | BV044762241 |
| classification_rvk | QP 300 |
| ctrlnum | (OCoLC)1054384417 (DE-599)BVBBV044762241 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01712nam a2200397 c 4500</leader><controlfield tag="001">BV044762241</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211126 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180215s2018 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781788971867</subfield><subfield code="c">Paperback</subfield><subfield code="9">978-1-78897-186-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781786434838</subfield><subfield code="c">cased</subfield><subfield code="9">978-1-78643-483-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1054384417</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044762241</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 300</subfield><subfield code="0">(DE-625)141850:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hart, James D.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1079303308</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Classroom exercises for entrepreneurship</subfield><subfield code="b">a cross-disciplinary approach</subfield><subfield code="c">James D. Hart</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cheltenham, UK</subfield><subfield code="b">Edward Elgar Publishing</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiii, 309 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Elgar guides to teaching</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmerausbildung</subfield><subfield code="0">(DE-588)4078622-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lernexperiment</subfield><subfield code="0">(DE-588)4167400-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entrepreneurship</subfield><subfield code="0">(DE-588)7588126-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Entrepreneurship</subfield><subfield code="0">(DE-588)7588126-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Lernexperiment</subfield><subfield code="0">(DE-588)4167400-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Unternehmerausbildung</subfield><subfield code="0">(DE-588)4078622-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-78643-484-5</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030157606&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030157606</subfield></datafield></record></collection> |
| id | DE-604.BV044762241 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:01:31Z |
| institution | BVB |
| isbn | 9781788971867 9781786434838 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030157606 |
| oclc_num | 1054384417 |
| open_access_boolean | |
| owner | DE-M382 DE-739 DE-473 DE-BY-UBG DE-N2 |
| owner_facet | DE-M382 DE-739 DE-473 DE-BY-UBG DE-N2 |
| physical | xiii, 309 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| series2 | Elgar guides to teaching |
| spelling | Hart, James D. Verfasser (DE-588)1079303308 aut Classroom exercises for entrepreneurship a cross-disciplinary approach James D. Hart Cheltenham, UK Edward Elgar Publishing [2018] xiii, 309 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Elgar guides to teaching Unternehmerausbildung (DE-588)4078622-5 gnd rswk-swf Lernexperiment (DE-588)4167400-5 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 s Lernexperiment (DE-588)4167400-5 s Unternehmerausbildung (DE-588)4078622-5 s DE-604 Erscheint auch als Online-Ausgabe 978-1-78643-484-5 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030157606&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hart, James D. Classroom exercises for entrepreneurship a cross-disciplinary approach Unternehmerausbildung (DE-588)4078622-5 gnd Lernexperiment (DE-588)4167400-5 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| subject_GND | (DE-588)4078622-5 (DE-588)4167400-5 (DE-588)7588126-3 |
| title | Classroom exercises for entrepreneurship a cross-disciplinary approach |
| title_auth | Classroom exercises for entrepreneurship a cross-disciplinary approach |
| title_exact_search | Classroom exercises for entrepreneurship a cross-disciplinary approach |
| title_full | Classroom exercises for entrepreneurship a cross-disciplinary approach James D. Hart |
| title_fullStr | Classroom exercises for entrepreneurship a cross-disciplinary approach James D. Hart |
| title_full_unstemmed | Classroom exercises for entrepreneurship a cross-disciplinary approach James D. Hart |
| title_short | Classroom exercises for entrepreneurship |
| title_sort | classroom exercises for entrepreneurship a cross disciplinary approach |
| title_sub | a cross-disciplinary approach |
| topic | Unternehmerausbildung (DE-588)4078622-5 gnd Lernexperiment (DE-588)4167400-5 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Unternehmerausbildung Lernexperiment Entrepreneurship |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030157606&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hartjamesd classroomexercisesforentrepreneurshipacrossdisciplinaryapproach |