UnBranding: 100 branding lessons for the age of disruption
"UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
[2018]
|
| Schlagworte: | |
| Zusammenfassung: | "UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today"... |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 300 Seiten Illustrationen |
| ISBN: | 9781119417019 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044760193 | ||
| 003 | DE-604 | ||
| 005 | 20180723 | ||
| 007 | t | ||
| 008 | 180214s2018 xxua||| |||| 00||| eng d | ||
| 010 | |a 017030442 | ||
| 020 | |a 9781119417019 |9 978-1-119-41701-9 | ||
| 020 | |c 9781119417002 (ePDF) | ||
| 020 | |c 9781119417057 (ePub) | ||
| 035 | |a (OCoLC)1012611099 | ||
| 035 | |a (DE-599)BVBBV044760193 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1102 |a DE-92 |a DE-898 |a DE-1049 | ||
| 050 | 0 | |a HF5415.1255 | |
| 082 | 0 | |a 658.8/27 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Stratten, Scott |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a UnBranding |b 100 branding lessons for the age of disruption |c Scott Stratten & Alison Stratten |
| 264 | 1 | |a Hoboken |b Wiley |c [2018] | |
| 300 | |a XVI, 300 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. | ||
| 520 | |a UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. | ||
| 520 | |a Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today"... | ||
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Selling |x Mass media | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling | |
| 650 | 4 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Stratten, Alison |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |a Stratten, Scott, author |t UnBranding |b 1 |d Hoboken : Wiley, 2017 |z 9781119417002 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 9781119417057 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030155611 | ||
Datensatz im Suchindex
| _version_ | 1804178280044036096 |
|---|---|
| any_adam_object | |
| author | Stratten, Scott Stratten, Alison |
| author_facet | Stratten, Scott Stratten, Alison |
| author_role | aut aut |
| author_sort | Stratten, Scott |
| author_variant | s s ss a s as |
| building | Verbundindex |
| bvnumber | BV044760193 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1012611099 (DE-599)BVBBV044760193 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04379nam a2200577 c 4500</leader><controlfield tag="001">BV044760193</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180723 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180214s2018 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">017030442</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119417019</subfield><subfield code="9">978-1-119-41701-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="c">9781119417002 (ePDF)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="c">9781119417057 (ePub)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1012611099</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044760193</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1102</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1255</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Stratten, Scott</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">UnBranding</subfield><subfield code="b">100 branding lessons for the age of disruption</subfield><subfield code="c">Scott Stratten & Alison Stratten</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 300 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships &ndash; from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption &ndash; it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. </subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a"> UnBranding is about focus &ndash; it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business &ndash; because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. </subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a"> Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today"...</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General / bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Sales & Selling / bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Selling</subfield><subfield code="x">Mass media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Sales & Selling</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / E-Commerce / Internet Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stratten, Alison</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="a">Stratten, Scott, author</subfield><subfield code="t">UnBranding</subfield><subfield code="b">1</subfield><subfield code="d">Hoboken : Wiley, 2017</subfield><subfield code="z">9781119417002</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">9781119417057</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030155611</subfield></datafield></record></collection> |
| id | DE-604.BV044760193 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:01:27Z |
| institution | BVB |
| isbn | 9781119417019 |
| language | English |
| lccn | 017030442 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030155611 |
| oclc_num | 1012611099 |
| open_access_boolean | |
| owner | DE-1102 DE-92 DE-898 DE-BY-UBR DE-1049 |
| owner_facet | DE-1102 DE-92 DE-898 DE-BY-UBR DE-1049 |
| physical | XVI, 300 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Wiley |
| record_format | marc |
| spelling | Stratten, Scott Verfasser aut UnBranding 100 branding lessons for the age of disruption Scott Stratten & Alison Stratten Hoboken Wiley [2018] XVI, 300 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today"... BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh Branding (Marketing) Selling Mass media BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Kundenbindung (DE-588)4384508-3 s DE-604 Stratten, Alison Verfasser aut Erscheint auch als Online-Ausgabe, PDF Stratten, Scott, author UnBranding 1 Hoboken : Wiley, 2017 9781119417002 Erscheint auch als Online-Ausgabe, EPUB 9781119417057 |
| spellingShingle | Stratten, Scott Stratten, Alison UnBranding 100 branding lessons for the age of disruption BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh Branding (Marketing) Selling Mass media BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Markenpolitik (DE-588)4144679-3 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4384508-3 |
| title | UnBranding 100 branding lessons for the age of disruption |
| title_auth | UnBranding 100 branding lessons for the age of disruption |
| title_exact_search | UnBranding 100 branding lessons for the age of disruption |
| title_full | UnBranding 100 branding lessons for the age of disruption Scott Stratten & Alison Stratten |
| title_fullStr | UnBranding 100 branding lessons for the age of disruption Scott Stratten & Alison Stratten |
| title_full_unstemmed | UnBranding 100 branding lessons for the age of disruption Scott Stratten & Alison Stratten |
| title_short | UnBranding |
| title_sort | unbranding 100 branding lessons for the age of disruption |
| title_sub | 100 branding lessons for the age of disruption |
| topic | BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh Branding (Marketing) Selling Mass media BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Markenpolitik (DE-588)4144679-3 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh Branding (Marketing) Selling Mass media BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Markenpolitik Kundenbindung |
| work_keys_str_mv | AT strattenscott unbranding100brandinglessonsfortheageofdisruption AT strattenalison unbranding100brandinglessonsfortheageofdisruption |