Sport-Marketing: modernes Marketing-Management für die Sportwirtschaft
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Berlin
Erich Schmidt Verlag
2018
|
Ausgabe: | 5., neu bearbeitete Auflage |
Schlagworte: | |
Online-Zugang: | DE-1043 DE-1050 DE-92 DE-188 DE-863 DE-862 DE-91 DE-91 DE-19 DE-824 DE-29 Volltext |
Beschreibung: | 1 Online-Ressource (XXVI, 709 Seiten) Illustrationen, Diagramme |
ISBN: | 9783503176755 |
Internformat
MARC
LEADER | 00000nmm a2200000 c 4500 | ||
---|---|---|---|
001 | BV044757752 | ||
003 | DE-604 | ||
005 | 20221201 | ||
007 | cr|uuu---uuuuu | ||
008 | 180212s2018 gw |||| o||u| ||||||ger d | ||
020 | |a 9783503176755 |9 978-3-503-17675-5 | ||
035 | |a (OCoLC)1024115734 | ||
035 | |a (DE-599)BVBBV044757752 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a ger | |
044 | |a gw |c XA-DE-BE | ||
049 | |a DE-863 |a DE-862 |a DE-1043 |a DE-92 |a DE-91 |a DE-29 |a DE-1050 |a DE-188 |a DE-824 |a DE-19 | ||
082 | 0 | |a 330 |2 23 | |
084 | |a QQ 980 |0 (DE-625)142018: |2 rvk | ||
084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
084 | |a ZX 6930 |0 (DE-625)158437:14257 |2 rvk | ||
084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a WIR 810 |2 stub | ||
084 | |a 330 |2 sdnb | ||
084 | |a SPO 570 |2 stub | ||
100 | 1 | |a Freyer, Walter |d 1950- |e Verfasser |0 (DE-588)118202065 |4 aut | |
245 | 1 | 0 | |a Sport-Marketing |b modernes Marketing-Management für die Sportwirtschaft |c von Univ.-Prof. Dr. Walter Freyer |
250 | |a 5., neu bearbeitete Auflage | ||
264 | 1 | |a Berlin |b Erich Schmidt Verlag |c 2018 | |
300 | |a 1 Online-Ressource (XXVI, 709 Seiten) |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Sportsponsoring |0 (DE-588)4207428-9 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Sportmarkt |0 (DE-588)4496823-1 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Sport |0 (DE-588)4056366-2 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Sportmarkt |0 (DE-588)4496823-1 |D s |
689 | 1 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 1 | |5 DE-604 | |
689 | 2 | 0 | |a Sport |0 (DE-588)4056366-2 |D s |
689 | 2 | 1 | |a Soziomarketing |0 (DE-588)4116549-4 |D s |
689 | 2 | |5 DE-604 | |
689 | 3 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 3 | 1 | |a Sport |0 (DE-588)4056366-2 |D s |
689 | 3 | |5 DE-604 | |
689 | 4 | 0 | |a Sportsponsoring |0 (DE-588)4207428-9 |D s |
689 | 4 | |5 DE-604 | |
710 | 2 | |a Erich Schmidt Verlag |0 (DE-588)4052857-1 |4 pbl | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-503-17674-8 |
856 | 4 | 0 | |u https://www.ESV-Campus.de/978-3-503-17675-5 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-47-ESW |a ZDB-30-PQE |a ZDB-47-ESV | ||
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030153224 | |
966 | e | |u https://www.esv-campus.de//978-3-503-17675-5 |l DE-1043 |p ZDB-47-ESW |x Verlag |3 Volltext | |
966 | e | |u https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5302299 |l DE-1050 |p ZDB-30-PQE |q FHD01_PQE_Kauf |x Aggregator |3 Volltext | |
966 | e | |u https://www.esvcampus.de//978-3-503-17675-5 |l DE-92 |p ZDB-47-ESW |x Verlag |3 Volltext | |
966 | e | |u https://www.ESV-Campus.de/978-3-503-17675-5 |l DE-188 |p ZDB-47-ESW |x Verlag |3 Volltext | |
966 | e | |u https://www.esvcampus.de//978-3-503-17675-5 |l DE-863 |p ZDB-47-ESW |x Verlag |3 Volltext | |
966 | e | |u https://www.esvcampus.de//978-3-503-17675-5 |l DE-862 |p ZDB-47-ESW |x Verlag |3 Volltext | |
966 | e | |u https://ebookcentral.proquest.com/lib/munchentech/detail.action?docID=5302299 |l DE-91 |p ZDB-30-PQE |q TUM_PDA_PQE_Kauf |x Aggregator |3 Volltext | |
966 | e | |u https://esv-campus.de/978-3-503-17675-5 |l DE-91 |p ZDB-47-ESW |q TUM_Paketkauf |x Verlag |3 Volltext | |
966 | e | |u https://www.ESV-Campus.de/978-3-503-17675-5 |l DE-19 |p ZDB-47-ESW |x Verlag |3 Volltext | |
966 | e | |u https://www.esvcampus.de//978-3-503-17675-5 |l DE-824 |p ZDB-47-ESW |x Verlag |3 Volltext | |
966 | e | |u https://www.esvcampus.de//978-3-503-17675-5 |l DE-29 |p ZDB-47-ESW |x Verlag |3 Volltext |
Datensatz im Suchindex
DE-BY-FWS_katkey | 680732 |
---|---|
_version_ | 1810497383382908928 |
adam_text | |
any_adam_object | |
author | Freyer, Walter 1950- |
author_GND | (DE-588)118202065 |
author_facet | Freyer, Walter 1950- |
author_role | aut |
author_sort | Freyer, Walter 1950- |
author_variant | w f wf |
building | Verbundindex |
bvnumber | BV044757752 |
classification_rvk | QQ 980 QP 690 ZX 6930 QP 637 QP 600 |
classification_tum | WIR 810 SPO 570 |
collection | ZDB-47-ESW ZDB-30-PQE ZDB-47-ESV |
ctrlnum | (OCoLC)1024115734 (DE-599)BVBBV044757752 |
dewey-full | 330 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 330 - Economics |
dewey-raw | 330 |
dewey-search | 330 |
dewey-sort | 3330 |
dewey-tens | 330 - Economics |
discipline | Sport Sportwissenschaft Wirtschaftswissenschaften |
edition | 5., neu bearbeitete Auflage |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV044757752</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20221201</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">180212s2018 gw |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783503176755</subfield><subfield code="9">978-3-503-17675-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1024115734</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044757752</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">330</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 980</subfield><subfield code="0">(DE-625)142018:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 6930</subfield><subfield code="0">(DE-625)158437:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">SPO 570</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Freyer, Walter</subfield><subfield code="d">1950-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118202065</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sport-Marketing</subfield><subfield code="b">modernes Marketing-Management für die Sportwirtschaft</subfield><subfield code="c">von Univ.-Prof. Dr. Walter Freyer</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5., neu bearbeitete Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Erich Schmidt Verlag</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XXVI, 709 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sportmarkt</subfield><subfield code="0">(DE-588)4496823-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Sportmarkt</subfield><subfield code="0">(DE-588)4496823-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Erich Schmidt Verlag</subfield><subfield code="0">(DE-588)4052857-1</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-503-17674-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.ESV-Campus.de/978-3-503-17675-5</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-47-ESW</subfield><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-47-ESV</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030153224</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.esv-campus.de//978-3-503-17675-5</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5302299</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.esvcampus.de//978-3-503-17675-5</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.ESV-Campus.de/978-3-503-17675-5</subfield><subfield code="l">DE-188</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.esvcampus.de//978-3-503-17675-5</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.esvcampus.de//978-3-503-17675-5</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/munchentech/detail.action?docID=5302299</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">TUM_PDA_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://esv-campus.de/978-3-503-17675-5</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="q">TUM_Paketkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.ESV-Campus.de/978-3-503-17675-5</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.esvcampus.de//978-3-503-17675-5</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.esvcampus.de//978-3-503-17675-5</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-47-ESW</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV044757752 |
illustrated | Not Illustrated |
indexdate | 2024-09-18T04:00:54Z |
institution | BVB |
institution_GND | (DE-588)4052857-1 |
isbn | 9783503176755 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030153224 |
oclc_num | 1024115734 |
open_access_boolean | |
owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-92 DE-91 DE-BY-TUM DE-29 DE-1050 DE-188 DE-824 DE-19 DE-BY-UBM |
owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-92 DE-91 DE-BY-TUM DE-29 DE-1050 DE-188 DE-824 DE-19 DE-BY-UBM |
physical | 1 Online-Ressource (XXVI, 709 Seiten) Illustrationen, Diagramme |
psigel | ZDB-47-ESW ZDB-30-PQE ZDB-47-ESV ZDB-30-PQE FHD01_PQE_Kauf ZDB-30-PQE TUM_PDA_PQE_Kauf ZDB-47-ESW TUM_Paketkauf |
publishDate | 2018 |
publishDateSearch | 2018 |
publishDateSort | 2018 |
publisher | Erich Schmidt Verlag |
record_format | marc |
spellingShingle | Freyer, Walter 1950- Sport-Marketing modernes Marketing-Management für die Sportwirtschaft Marketing (DE-588)4037589-4 gnd Sportsponsoring (DE-588)4207428-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Sport (DE-588)4056366-2 gnd Soziomarketing (DE-588)4116549-4 gnd Sportmarkt (DE-588)4496823-1 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4207428-9 (DE-588)4168907-0 (DE-588)4056366-2 (DE-588)4116549-4 (DE-588)4496823-1 |
title | Sport-Marketing modernes Marketing-Management für die Sportwirtschaft |
title_auth | Sport-Marketing modernes Marketing-Management für die Sportwirtschaft |
title_exact_search | Sport-Marketing modernes Marketing-Management für die Sportwirtschaft |
title_full | Sport-Marketing modernes Marketing-Management für die Sportwirtschaft von Univ.-Prof. Dr. Walter Freyer |
title_fullStr | Sport-Marketing modernes Marketing-Management für die Sportwirtschaft von Univ.-Prof. Dr. Walter Freyer |
title_full_unstemmed | Sport-Marketing modernes Marketing-Management für die Sportwirtschaft von Univ.-Prof. Dr. Walter Freyer |
title_short | Sport-Marketing |
title_sort | sport marketing modernes marketing management fur die sportwirtschaft |
title_sub | modernes Marketing-Management für die Sportwirtschaft |
topic | Marketing (DE-588)4037589-4 gnd Sportsponsoring (DE-588)4207428-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Sport (DE-588)4056366-2 gnd Soziomarketing (DE-588)4116549-4 gnd Sportmarkt (DE-588)4496823-1 gnd |
topic_facet | Marketing Sportsponsoring Marketingmanagement Sport Soziomarketing Sportmarkt |
url | https://www.ESV-Campus.de/978-3-503-17675-5 |
work_keys_str_mv | AT freyerwalter sportmarketingmodernesmarketingmanagementfurdiesportwirtschaft AT erichschmidtverlag sportmarketingmodernesmarketingmanagementfurdiesportwirtschaft |