Innovative Research Methodologies in Management: Volume 2 Futures, biometrics and neuroscience research
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
[2018]
|
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xxix, 224 Seiten Diagramme |
| ISBN: | 9783319643991 |
Staff View
MARC
| LEADER | 00000nam a2200000 cc4500 | ||
|---|---|---|---|
| 001 | BV044746547 | ||
| 003 | DE-604 | ||
| 005 | 20180313 | ||
| 007 | t | ||
| 008 | 180205s2018 |||| |||| 00||| eng d | ||
| 020 | |a 9783319643991 |9 978-3-319-64399-1 | ||
| 035 | |a (OCoLC)1028904770 | ||
| 035 | |a (DE-599)BVBBV044746547 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 084 | |a QP 300 |0 (DE-625)141850: |2 rvk | ||
| 245 | 1 | 0 | |a Innovative Research Methodologies in Management |n Volume 2 |p Futures, biometrics and neuroscience research |c Luiz Moutinho, Mladen Sokele, editors |
| 264 | 1 | |a Cham |b Palgrave Macmillan |c [2018] | |
| 300 | |a xxix, 224 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Moutinho, Luiz |d 1949- |0 (DE-588)131450204 |4 edt | |
| 700 | 1 | |a Sokele, Mladen |4 edt | |
| 773 | 0 | 8 | |w (DE-604)BV044746520 |g 2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-31-64400-4 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030142297&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030142297 | ||
Record in the Search Index
| _version_ | 1804178255515746304 |
|---|---|
| adam_text | Contents
1 Convergence of Experts5 Opinions on the Territory:
The Spatial Delphi and the Spatial Shang 1
Simone Di Zio
2 Interactive Scenarios 31
Theodore J. Gordon and Jerome Glenn
3 Virtual Reality for Marketing Research 63
Raymond R. Burke
4 The Knowledge Domain of Affective Computing:
A Scientometric Review 83
Maria Helena Pestana, Wan-Chen Wang, and Luiz
Moutinho
5 The Effect of Emotions on Brand Recall by Gender
Using Voice Emotion Response with Optimal Data
Analysis 103
Wan-Chen Wang, Maria Helena Pestana, and Luiz
Moutinho
xxi
xxii
Contents
6 The Neuroscience Research Methods in Management 135
Jyrki Suomala
7 Benefits of Neuromarketing in the Product/Service
Innovation Process and Creative Marketing Campaign 159
Jyrki Suomala
8 Neuromarketing 179
Robin Chark
9 The Futures Polygon Development 199
Antonio Pacinelli
Index 217
|
| any_adam_object | 1 |
| author2 | Moutinho, Luiz 1949- Sokele, Mladen |
| author2_role | edt edt |
| author2_variant | l m lm m s ms |
| author_GND | (DE-588)131450204 |
| author_facet | Moutinho, Luiz 1949- Sokele, Mladen |
| building | Verbundindex |
| bvnumber | BV044746547 |
| classification_rvk | QP 300 |
| ctrlnum | (OCoLC)1028904770 (DE-599)BVBBV044746547 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01295nam a2200313 cc4500</leader><controlfield tag="001">BV044746547</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180313 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180205s2018 |||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319643991</subfield><subfield code="9">978-3-319-64399-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1028904770</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044746547</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 300</subfield><subfield code="0">(DE-625)141850:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Innovative Research Methodologies in Management</subfield><subfield code="n">Volume 2</subfield><subfield code="p">Futures, biometrics and neuroscience research</subfield><subfield code="c">Luiz Moutinho, Mladen Sokele, editors</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxix, 224 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moutinho, Luiz</subfield><subfield code="d">1949-</subfield><subfield code="0">(DE-588)131450204</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sokele, Mladen</subfield><subfield code="4">edt</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV044746520</subfield><subfield code="g">2</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-31-64400-4</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030142297&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030142297</subfield></datafield></record></collection> |
| id | DE-604.BV044746547 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:01:04Z |
| institution | BVB |
| isbn | 9783319643991 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030142297 |
| oclc_num | 1028904770 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | xxix, 224 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Innovative Research Methodologies in Management Volume 2 Futures, biometrics and neuroscience research Luiz Moutinho, Mladen Sokele, editors Cham Palgrave Macmillan [2018] xxix, 224 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Moutinho, Luiz 1949- (DE-588)131450204 edt Sokele, Mladen edt (DE-604)BV044746520 2 Erscheint auch als Online-Ausgabe 978-3-31-64400-4 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030142297&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Innovative Research Methodologies in Management |
| title | Innovative Research Methodologies in Management |
| title_auth | Innovative Research Methodologies in Management |
| title_exact_search | Innovative Research Methodologies in Management |
| title_full | Innovative Research Methodologies in Management Volume 2 Futures, biometrics and neuroscience research Luiz Moutinho, Mladen Sokele, editors |
| title_fullStr | Innovative Research Methodologies in Management Volume 2 Futures, biometrics and neuroscience research Luiz Moutinho, Mladen Sokele, editors |
| title_full_unstemmed | Innovative Research Methodologies in Management Volume 2 Futures, biometrics and neuroscience research Luiz Moutinho, Mladen Sokele, editors |
| title_short | Innovative Research Methodologies in Management |
| title_sort | innovative research methodologies in management futures biometrics and neuroscience research |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030142297&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV044746520 |
| work_keys_str_mv | AT moutinholuiz innovativeresearchmethodologiesinmanagementvolume2 AT sokelemladen innovativeresearchmethodologiesinmanagementvolume2 |