Innovative Research Methodologies in Management: Volume 2 Futures, biometrics and neuroscience research
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2018]
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxix, 224 Seiten Diagramme |
| ISBN: | 9783319643991 |
Internformat
MARC
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| 245 | 1 | 0 | |a Innovative Research Methodologies in Management |n Volume 2 |p Futures, biometrics and neuroscience research |c Luiz Moutinho, Mladen Sokele, editors |
| 264 | 1 | |a Cham |b Palgrave Macmillan |c [2018] | |
| 300 | |a xxix, 224 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Moutinho, Luiz |d 1949- |0 (DE-588)131450204 |4 edt | |
| 700 | 1 | |a Sokele, Mladen |4 edt | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-31-64400-4 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030142297&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030142297 | ||
Datensatz im Suchindex
| _version_ | 1804178255515746304 |
|---|---|
| adam_text | Contents
1 Convergence of Experts5 Opinions on the Territory:
The Spatial Delphi and the Spatial Shang 1
Simone Di Zio
2 Interactive Scenarios 31
Theodore J. Gordon and Jerome Glenn
3 Virtual Reality for Marketing Research 63
Raymond R. Burke
4 The Knowledge Domain of Affective Computing:
A Scientometric Review 83
Maria Helena Pestana, Wan-Chen Wang, and Luiz
Moutinho
5 The Effect of Emotions on Brand Recall by Gender
Using Voice Emotion Response with Optimal Data
Analysis 103
Wan-Chen Wang, Maria Helena Pestana, and Luiz
Moutinho
xxi
xxii
Contents
6 The Neuroscience Research Methods in Management 135
Jyrki Suomala
7 Benefits of Neuromarketing in the Product/Service
Innovation Process and Creative Marketing Campaign 159
Jyrki Suomala
8 Neuromarketing 179
Robin Chark
9 The Futures Polygon Development 199
Antonio Pacinelli
Index 217
|
| any_adam_object | 1 |
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| ctrlnum | (OCoLC)1028904770 (DE-599)BVBBV044746547 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:01:04Z |
| institution | BVB |
| isbn | 9783319643991 |
| language | English |
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| spelling | Innovative Research Methodologies in Management Volume 2 Futures, biometrics and neuroscience research Luiz Moutinho, Mladen Sokele, editors Cham Palgrave Macmillan [2018] xxix, 224 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Moutinho, Luiz 1949- (DE-588)131450204 edt Sokele, Mladen edt (DE-604)BV044746520 2 Erscheint auch als Online-Ausgabe 978-3-31-64400-4 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030142297&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Innovative Research Methodologies in Management |
| title | Innovative Research Methodologies in Management |
| title_auth | Innovative Research Methodologies in Management |
| title_exact_search | Innovative Research Methodologies in Management |
| title_full | Innovative Research Methodologies in Management Volume 2 Futures, biometrics and neuroscience research Luiz Moutinho, Mladen Sokele, editors |
| title_fullStr | Innovative Research Methodologies in Management Volume 2 Futures, biometrics and neuroscience research Luiz Moutinho, Mladen Sokele, editors |
| title_full_unstemmed | Innovative Research Methodologies in Management Volume 2 Futures, biometrics and neuroscience research Luiz Moutinho, Mladen Sokele, editors |
| title_short | Innovative Research Methodologies in Management |
| title_sort | innovative research methodologies in management futures biometrics and neuroscience research |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030142297&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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