Sguardi linguistici sulla marca: analisi morfosintattica dei nomi commerciali in italiano
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | Italian |
| Veröffentlicht: |
Bern
Peter Lang
[2017]
|
| Schriftenreihe: | Linguistic insights
volume 236 |
| Schlagworte: | |
| Online-Zugang: | https://www.peterlang.com/view/product/79152?format=HC Inhaltsverzeichnis |
| Beschreibung: | 343 Seiten |
| ISBN: | 9783034328296 303432829X |
Internformat
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| 245 | 1 | 0 | |a Sguardi linguistici sulla marca |b analisi morfosintattica dei nomi commerciali in italiano |c Maria Chiara Janner |
| 264 | 1 | |a Bern |b Peter Lang |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a 343 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Linguistic insights |v volume 236 | |
| 502 | |b Dissertation |c Universität Zürich |d 2015 | ||
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Datensatz im Suchindex
| _version_ | 1804178253131284480 |
|---|---|
| adam_text | SOMMARIO
RINGRAZIAMENTI........................................................................................
13
UNA PROSPETTIVA DIVERSA. INTRODUZIONE
..................................................
15
PARTE I. STATO DELLA RICERCA
INTRODUZIONE............................................................................................23
1. DALLA MERCE AL DESIDERIO. CENNI SULLO SVILUPPO
STORICO DELLA
MARCA...........................................................................
23
2. RIFLESSIONI TEORICHE SUL NOME DI MARCA:
DIRITTO E
MARKETING...........................................................................
28
2.1 DIRITTO: AVERE UN NOME
............................................................
29
2.2 MARKETING: FARSI UN NOM E
.......................................................
30
3. LINGUISTICA: ESSERE UN NOME. ASPETTI TEORICI
..................................
32
3.1 TERMINOLOGIA E
DEFINIZIONI.....................................................32
3.2 CATEGORIA GRAMMATICALE
..........................................................
37
3.3 EVOLUZIONI NELL*USO LINGUISTICO QUOTIDIANO
............................
41
4. LINGUISTICA: STUDI DESCRITTIVI
...........................................................
45
4.1 ANALISI
FORMALE........................................................................
45
4.2 MARCHIONIMI NELLE OPERE LESSICOGRAFICHE
...............................
47
4.3 ANALISI
CONTESTUALE..................................................................50
CONCLUSIONI.............................................................................................
53
PARTE II. FONDAMENTI TEORICI E METODOLOGICI
1. PREMESSE
TEORICO-METODOLOGICHE....................................................57
1.1
VALORE........................................................................................57
1.2 FUNZIONE
..................................................................................
59
1.3 STUDIARE RELAZIONI E RICERCARE OPPOSIZIONI
.............................
60
1.4 NON BASTA LA
SEMANTICA?......................................................... 63
1.5
NOTAZIONI..................................................................................
65
2. STUDI SINTATTICI SUI NOMI PROPRI (DI
MARCA)......................................65
3. I DATI: CRITERI DI RACCOLTA E PROBLEMI
................................................
70
PARTE III. ANALISI MORFOSINTATTICA
INTRODUZIONE............................................................................................77
1. NESSI NOMINALI: USI
ARGOMENTALI.....................................................79
INTRODUZIONE......................................................................................
79
1.1
DETERMINAZIONE.......................................................................81
1.1.1 DETERMINATOLI SINTATTICAMENTE MOTIVATI
.....................
81
1.1.2 PRESENZA E ASSENZA DI DETERMINATOLI
COME VARIANTI LIBERAMENTE ALTERNANTI
.........................
87
1.1.3 NOMI COMMERCIALI SISTEMATICAMENTE DETERMINATI
.....
94
1.1.4 ELLISSI O NOMINALIZZAZIONE? IL SIGNIFICATO
COME
PROCESSO..............................................................98
1.1.5 RIFLESSIONI SISTEMICHE SULLA DETERMINAZIONE
............
112
1.2 GENERE E NUM
ERO...................................................................116
1.2.1
GENERE.........................................................................
116
1.2.2
NUMERO.......................................................................124
1.3 MODIFICAZIONI PREDICATIVE
.....................................................
127
1.3.1
ATTRIBUTI.......................................................................128
1.3.2 APPOSIZIONI
................................................................
132
CONCLUSIONI......................................................................................135
2. NESSI NOMINALI: USI
PREDICATIVI......................................................139
INTRODUZIONE.....................................................................................139
2.1 MARCHIONIMO COME PREDICATO DI DENOMINAZIONE
................
143
2.1.1 II COSTRUTTO AZIENDA N M C
...........................................
143
2.1.2 II COSTRUTTO MARCA/MARCHIO N M C...............................152
2.2 MARCHIONIMO COME MODIFICAZIONE ATTRIBUTIVA
.....................
165
2.2.1 NESSI
N N M C CON NOMI CONCRETI
(RELAZIONE PRODOTTO-PRODUTTORE)................................165
2.2.2 NESSI
N NMC CON NOMI ASTRATTI..................................175
2.2.3 NESSI
NN M C CON NOMI [+ UMANI]
............................
179
CONCLUSIONI.....................................................................................
182
3. NESSI PREPOSIZIONALI
......................................................................
185
INTRODUZIONE....................................................................................
185
3.1 FUNZIONE
ARGOMENTALE...........................................................187
3.1.1 NESSI PREPOSIZIONALI CON FUNZIONE
ARGOMENTALE NUCLEARE
................................................
187
3.1.2 COMPLEMENTI PREPOSIZIONALI DEL PREDICATO
..............
188
3.2 MODIFICAZIONI PREDICATIVE: COMPLEMENTI
DI SPECIFICAZIONE (N DI NMC)
................................................
193
3.2.1 VALORE SOGGETTIVO E OGGETTIVO
....................................
193
3.2.2 RELAZIONE PRODOTTO-PRODUTTORE
.................................
198
3.2.3 CON NOMI [+
UMANI].................................................. 201
3.2.4 RELAZIONE CONTENENTE-CONTENUTO
..............................
205
3.2.5 FUNZIONE DI AGGETTIVI RELAZIONALI
..............................
207
3.3 ALTRE TIPOLOGIE DI MODIFICAZIONI PREDICATIVE:
IL COSTRUTTO
N DA NMC.............................................................210
3.4 SUPPLEMENTI
PREDICATIVI........................................................ 212
3.4.1 SUPPLEMENTI
LOCATIVI................................................. 212
3.4.2 MEZZI DI TRASPORTO
.....................................................
218
3.4.3 ABBIGLIAMENTO
..........................................................
221
CONCLUSIONI.....................................................................................223
4. SINTASSI DELLA
PROPOSIZIONE............................................................227
INTRODUZIONE....................................................................................227
4.1 FUNZIONE DI SOGGETTO E RESTRIZIONI DI SELEZIONE
...................
229
4.2 OGGETTI DIRETTI IN COMBINAZIONE RICORRENTE
CON UN
PREDICATO....................................................................233
4.3 COSTRUZIONI
COPULARI..............................................................236
4.3.1 NOMI COMMERCIALI E PREDICATO D*IDENTITA
...............
236
4.3.2 NOMI COMMERCIALI IN FUNZIONE PREDICATIVA
.............
238
4.4 VOLARE ALITALIA. USI AVVERBIALI
...............................................
240
4.4.1 INQUADRAMENTO DIACRONICO
........................................
240
4.4.2 ANALISI FUNZIONALE: USO AVVERBIALE O
USO ARGOMENTALE?
......................................................
242
4.4.3 INTERPRETAZIONE DEL
COSTRUTTO.....................................245
4.5 QUEL COWBOY TARGATO MARLBORO. ETICHETTE
METALINGUISTICHE
.....................................................................
246
4.5.1 ASPETTI PREDICATIVI DELLA STRUTTURA
.............................
246
4.5.2 MODIFICAZIONE DENOMINATIVA
(CON NOMI RIFERITI A PRODOTTI).....................................248
4.5.3 USI
METAFORICI............................................................251
4.5.4 NON SOLO TARGHE, NON SOLO FIRME.
L*ESEMPIO DI CALZATO
.................................................
256
4.6 ALLA RENAULT VOLEVANO PROST. NESSI PREPOSIZIONALI
E SOGGETTO NON SPECIFICATO
.....................................................
256
4.6.1 CON VERBA
DICENDI.....................................................257
4.6.2 CON ALTRI PREDICATI
VERBALI.........................................259
4.6.3 OSSERVAZIONI SULLA
STRUTTURA.......................................260
CONCLUSIONI.....................................................................................
262
5. BARILLIANI O DECECCHISTII DERIVAZIONE E COMPOSIZIONE
.............
265
INTRODUZIONE....................................................................................
265
5.1 FORMAZIONI PER
AFFISSAZIONE..................................................266
5.2 FORMAZIONI PER COMPOSIZIONE
..............................................
268
CONCLUSIONI.....................................................................................
269
6. USI
METAFORICI.................................................................................
271
INTRODUZIONE....................................................................................
271
6.1 MARCHIONIMI METAFORICI IN FUNZIONE ARGOMENTALE..............273
6.1.1 USI NON MODIFICATI: DET NM
C....................................273
6.1.2 USI MODIFICATI: DET NMC MOD..................................277
6.2 MARCHIONIMI METAFORICI COME MODIFICATORI
........................
280
6.2.1 MODIFICAZIONE SEMPLICE: N NM C
..............................
280
6.2.2 CON PREPOSIZIONE: N D A NMC, NA(DET) NMC
..........
284
CONCLUSIONI.....................................................................................
286
7. DAGLI AVIREX AI MISS SIXTY IN DODICI ANNI. MARCHIONIMI E NARRATIVA:
ANALISI DI FEDERICO MOCCIA, TRE METRI SOPRA IL CIELO
.........................
287
INTRODUZIONE....................................................................................287
7.1 USI ARGOMENTALI E PREDICATIVI. ANALISI LINGUISTICA
...............
289
7.2 SISTEMA DELLA MODA, SISTEMA DELLA LINGUA.
TRATTI E
VALORI.........................................................................
294
7.3 LE MASSAIE DI MIGLIORINI E LA NASCITA DI LUOGHI COMUNI
.....
296
CONCLUSIONI.....................................................................................298
8. CONSUNTIVO
DELL*ANALISI..................................................................301
8.1 NESSI NOMINALI: USI ARGOMENTALI
.........................................
302
8.2 NESSI NOMINALI: USI
PREDICATIVI............................................. 304
8.3 NESSI
PREPOSIZIONALI..............................................................306
8.4 SINTASSI DELLA PROPOSIZIONE
...................................................
308
9.
CONCLUSIONI.....................................................................................311
BIBLIOGRAFIA............................................................................................
319
INDICE
ANALITICO......................................................................................333
INDICE DEI NOMI DI MARCA
CITATI.............................................................339
|
| any_adam_object | 1 |
| author | Janner, Maria Chiara |
| author_GND | (DE-588)1067536760 |
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| dewey-ones | 400 - Language |
| dewey-raw | 400 |
| dewey-search | 400 |
| dewey-sort | 3400 |
| dewey-tens | 400 - Language |
| discipline | Sprachwissenschaft Literaturwissenschaft |
| format | Thesis Book |
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| id | DE-604.BV044745131 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:01:02Z |
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| institution_GND | (DE-588)1065221940 |
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| language | Italian |
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| physical | 343 Seiten |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Peter Lang |
| record_format | marc |
| series | Linguistic insights |
| series2 | Linguistic insights |
| spelling | Janner, Maria Chiara Verfasser (DE-588)1067536760 aut Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano Maria Chiara Janner Bern Peter Lang [2017] © 2017 343 Seiten txt rdacontent n rdamedia nc rdacarrier Linguistic insights volume 236 Dissertation Universität Zürich 2015 Markenname (DE-588)4114513-6 gnd rswk-swf Morphosyntax (DE-588)4114635-9 gnd rswk-swf Italienisch (DE-588)4114056-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Italienisch (DE-588)4114056-4 s Markenname (DE-588)4114513-6 s Morphosyntax (DE-588)4114635-9 s DE-604 Peter Lang AG (DE-588)1065221940 pbl Erscheint auch als Online-Ausgabe eBook 978-3-0343-2830-2 Erscheint auch als Online-Ausgabe, EPUB 978-3-0343-2831-9 Erscheint auch als Online-Ausgabe, MOBI 978-3-0343-2832-6 Linguistic insights volume 236 (DE-604)BV013898017 236 X:MVB https://www.peterlang.com/view/product/79152?format=HC DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030140916&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Janner, Maria Chiara Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano Linguistic insights Markenname (DE-588)4114513-6 gnd Morphosyntax (DE-588)4114635-9 gnd Italienisch (DE-588)4114056-4 gnd |
| subject_GND | (DE-588)4114513-6 (DE-588)4114635-9 (DE-588)4114056-4 (DE-588)4113937-9 |
| title | Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano |
| title_auth | Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano |
| title_exact_search | Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano |
| title_full | Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano Maria Chiara Janner |
| title_fullStr | Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano Maria Chiara Janner |
| title_full_unstemmed | Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano Maria Chiara Janner |
| title_short | Sguardi linguistici sulla marca |
| title_sort | sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano |
| title_sub | analisi morfosintattica dei nomi commerciali in italiano |
| topic | Markenname (DE-588)4114513-6 gnd Morphosyntax (DE-588)4114635-9 gnd Italienisch (DE-588)4114056-4 gnd |
| topic_facet | Markenname Morphosyntax Italienisch Hochschulschrift |
| url | https://www.peterlang.com/view/product/79152?format=HC http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030140916&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV013898017 |
| work_keys_str_mv | AT jannermariachiara sguardilinguisticisullamarcaanalisimorfosintatticadeinomicommercialiinitaliano AT peterlangag sguardilinguisticisullamarcaanalisimorfosintatticadeinomicommercialiinitaliano |