Verfügbarkeit: Marketing communications

Marketing communications: a European perspective

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Bibliographische Detailangaben
Hauptverfasser:	Pelsmacker, Patrick de 1957- (VerfasserIn), Geuens, Maggie 1969- (VerfasserIn), Van den Bergh, Joeri 1971- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Harlow, England Pearson 2018
Ausgabe:	Sixth edition
Schlagworte:	Kommunikation Marketing Kommunikations-Mix Unternehmen Marktkommunikation Kommunikationspolitik
Online-Zugang:	FHD01 FNU01 FWS01 FWS02 TUBA1
Beschreibung:	Previous ed.: Harlow: Financial Times Prentice Hall, 2010. - Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (xix, 625 Seiten) Diagramme, Illustrationen
ISBN:	9781292135793

Internformat

MARC


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Datensatz im Suchindex

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ctrlnum	(OCoLC)1021377600 (DE-599)BVBBV044741632
discipline	Wirtschaftswissenschaften
edition	Sixth edition
format	Electronic eBook
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id	DE-604.BV044741632
illustrated	Not Illustrated
indexdate	2024-08-01T14:06:54Z
institution	BVB
isbn	9781292135793
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030137459
oclc_num	1021377600
open_access_boolean
owner	DE-1050 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-83
owner_facet	DE-1050 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-83
physical	1 Online-Ressource (xix, 625 Seiten) Diagramme, Illustrationen
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publishDate	2018
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publishDateSort	2018
publisher	Pearson
record_format	marc
spellingShingle	Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- Marketing communications a European perspective Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd
subject_GND	(DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4218367-4 (DE-588)4061963-1 (DE-588)4131075-5 (DE-588)4232471-3
title	Marketing communications a European perspective
title_auth	Marketing communications a European perspective
title_exact_search	Marketing communications a European perspective
title_full	Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
title_fullStr	Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
title_full_unstemmed	Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
title_short	Marketing communications
title_sort	marketing communications a european perspective
title_sub	a European perspective
topic	Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd
topic_facet	Kommunikation Marketing Kommunikations-Mix Unternehmen Marktkommunikation Kommunikationspolitik
work_keys_str_mv	AT pelsmackerpatrickde marketingcommunicationsaeuropeanperspective AT geuensmaggie marketingcommunicationsaeuropeanperspective AT vandenberghjoeri marketingcommunicationsaeuropeanperspective

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