Essentials of marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 TUM01 |
| Beschreibung: | Earlier ed.: 2011. - Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (ix, 464 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781351709071 9781315177014 |
Internformat
MARC
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| 245 | 1 | 0 | |a Essentials of marketing management |c Geoff Lancaster and Lester Massingham |
| 250 | |a Second edition | ||
| 264 | 1 | |a London ; New York |b Routledge |c 2018 | |
| 300 | |a 1 Online-Ressource (ix, 464 Seiten) |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Lancaster, Geoffrey 1938- Massingham, Lester |
| author_GND | (DE-588)129451851 (DE-588)129470228 |
| author_facet | Lancaster, Geoffrey 1938- Massingham, Lester |
| author_role | aut aut |
| author_sort | Lancaster, Geoffrey 1938- |
| author_variant | g l gl l m lm |
| building | Verbundindex |
| bvnumber | BV044741455 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| collection | ZDB-30-PQE ZDB-4-NLEBK |
| ctrlnum | (OCoLC)1021383394 (DE-599)BVBBV044741455 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:00:55Z |
| institution | BVB |
| isbn | 9781351709071 9781315177014 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030137287 |
| oclc_num | 1021383394 |
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| owner_facet | DE-1050 DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (ix, 464 Seiten) Illustrationen, Diagramme |
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| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spelling | Lancaster, Geoffrey 1938- Verfasser (DE-588)129451851 aut Essentials of marketing management Geoff Lancaster and Lester Massingham Second edition London ; New York Routledge 2018 1 Online-Ressource (ix, 464 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Earlier ed.: 2011. - Includes bibliographical references and index Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Massingham, Lester Verfasser (DE-588)129470228 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-03888-2 (DE-604)BV044508601 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-03896-7 (DE-604)BV044508601 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lancaster, Geoffrey 1938- Massingham, Lester Essentials of marketing management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Essentials of marketing management |
| title_auth | Essentials of marketing management |
| title_exact_search | Essentials of marketing management |
| title_full | Essentials of marketing management Geoff Lancaster and Lester Massingham |
| title_fullStr | Essentials of marketing management Geoff Lancaster and Lester Massingham |
| title_full_unstemmed | Essentials of marketing management Geoff Lancaster and Lester Massingham |
| title_short | Essentials of marketing management |
| title_sort | essentials of marketing management |
| topic | Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingmanagement |
| work_keys_str_mv | AT lancastergeoffrey essentialsofmarketingmanagement AT massinghamlester essentialsofmarketingmanagement |